What Are the Benefits of Effective Business Communication?
Good communication is essential to managing and working in a productive and efficient workplace. An expert on business, the former dean of Harvard's Business School, Robert Kent, stated that, “In business, communication is everything.” Since communication can be both verbal and written, focus on fine tuning all types for peak performance in your business.
Financial Savings According to 2004 survey of business leaders performed by the National Commission on Writing, “writing is almost a universal professional skill required in service industries, as well as finance, insurance and real estate.” The median cost of training each employee on better writing skills is approximately $950. Depending on the needs and size of your company as well as the employee’s existing skill level, educating your staff could be a costly venture. Hiring employees with good writing abilities already in place will save you the additional educational expenses. Good verbal and written communication aids in relaying company messages and duties clearly and efficiently. By not wasting time on redoing a misunderstood task, employees can devote more company time to their work. Since time is money, that adds up to savings.
Wider Business Appeal With the business world becoming increasingly connected globally, you will want to take advantage of that fact and widen your audience and client base. With both employees and management communicating well, the benefits are twofold. First, they can work in tandem to accomplish work-related duties so there is both time to devote to clients and confidence in the abilities of the company itself. Second, good communication increases your company’s capacity to expand. With different cultures and languages in play, good communication is necessary to obtain new business and prevent misunderstandings.
Increased Productivity Good communication among and between employees and managers greatly increases productivity. Rather than wasting time on clearing up confusions caused by a breakdown in communication, workers can spend time on their job duties. Additionally, good communication allows employees to feel clear on what their assignments are. This results in confidence in their work and getting the desired results more quickly and efficiently. Employees are also less likely to make mistakes when communication is promoted in the workplace.
Why Business Communications?
Build Customer Relationships
Few businesses would grow or even survive without the benefits gained through marketing communications. You can take advantage of the wide variety of media available to let the public know about your products or services. Use business communications to establish your company as an authority or thought leader in your industry. Offer a white paper or online articles that discuss common problems business owners face and present your company’s solution. A weekly or monthly newsletter to your prospects or established customers will help build trust by providing helpful tips and information. Occasionally sending out a direct mail or email survey will help you get to know your customers and better fill their needs. Freely sharing your expertise and gathering feedback from your customers will help you build a strong relationship with your customer base, and establish your company as a trusted expert in your industry.
Motivate Team Good communication within an organization can help foster cooperation between members of management and the employees they oversee. When giving instructions, planning a project or explaining a change in policy, it’s important to convey the reasons behind a request or decision. Such consideration helps to promote understanding and build trust between you and your employees. Even in a small business, the success of any project depends on the ability of team members to work together, and good communication is the key to successful collaboration. Effective communication within a company involves listening and responding to your employees’ ideas and needs. Your willingness to do so demonstrates a respect for the individuals who contribute daily to the growth of your business.
Strengthen Partnerships Communication is also important when dealing with suppliers, outsourced providers and other outside business contacts. You can avert many problems by clearly outlining your needs and expectations when you enter a relationship with a provider. In addition to negotiating a detailed service agreement, maintaining phone or email communication throughout your business relationship will make it easier to implement changes or deal with issues. Keeping in touch with your network of business connections will also benefit your company. Send a card to congratulate a colleague who has reached a milestone in his own business, and remember to mail season’s greetings and thank-you cards when appropriate.
Business communication can take many forms, written and verbal. It can be between managers and employees within a company, or between a company and its customers, partners or suppliers. The purpose of business communication also varies, but it should always benefit your business. When carried out effectively, business communication can build your company’s reputation, resolve and prevent conflicts, and contribute to strong relationships between your company, its customers and the business community.
Julia Forneris & Arlette Measures- Originally published at http://smallbusiness.chron.com/