The 5 Most Effective Ways To Market Yourself (And They're All Free)
The success of your career is your business. Whether you are a solo-entrepreneur, run a business or are an employee, you need to market yourself. And you do not need to spend money to get started. Focus on getting your name out there and building a presence so that you can get to the next level.
Here are five free ways to market yourself:
One of the best ways to get your name out there and build credibility is to write and share your thoughts publicly. Write a post on LinkedIn. Submit a piece to an online platform or newspaper. Put yourself out there, and start becoming searchable.
- Get quoted.
Writers and journalists like to include quotes from experts to bolster their argument. You want to be that expert. Being quoted by someone else gets you recognized by a different audience to widen your exposure and impact.
To become a go-to person on a particular topic, you must demonstrate your expertise. This can be through your professional experience and your writing. Journalists find people they want to quote by using the Internet to search topics and identify individuals who are knowledgeable about the subject.
- Leverage email.
Communicate via email what you are doing and your successes. Share your writing. Include in your e-signature a link to a recent article you wrote. Use email most effectively and leverage the opportunity to demonstrate your impact.
- Use social media.
You can also demonstrate your impact on social media, whether it is LinkedIn, Facebook, Twitter or other free social platform. Sharing on social media provides you the opportunity to reach a bigger audience than direct email. It can multiply your exposure exponentially.
Share your writing and articles in which you have been quoted. Share your thoughts on news stories relevant to your expertise. Make an effort to get your work seen and voice heard.
- Speak publicly.
Identify opportunities to formally share your expertise and thoughts. Think about topics on which you could speak and who needs to know about you and what you have to offer. You can speak in-person or online. You can record a YouTube video or be a guest expert for a webinar.
If you are a lawyer, you may want to speak at an event hosted by the American Bar Association. If you are a product manager, speak at an event where audience members will want your product. Whatever you do and wherever you work, identify speaking opportunities that allow you to market yourself and what you or your company offer.
Your career is your business. If you want to advance, leverage these easy, cost-effective ways to get your name out there and create more opportunities for yourself.
By Avery Blank first published on forbes.com July 18, 2017