How To Build Hype Around A New Product
If you want to find success with your next big release, you must know how to build hype around your new product.
Businesses around the globe are always making new products. Some of those products catch on, while others disappear into obscurity almost instantly. Odds are, you would rather be in the former category. You want to design a fantastic new product and get tons of sales and engagement.
If you want to find success with your next big release, you must know how to build hype around your new product. You have a whole host of marketing channels that you can use to spread brand awareness and get people invested in your latest offering. The key is to use these tools in a way that gets people excited.
I want to help you reach as many people as possible, so let’s explore several smart strategies you can use to generate sales and social mentions on launch day.
Write targeted blog posts.
When you’re working on something new, it’s a good idea to write relevant blog posts so frequent visitors will see the connection on launch day. Imagine owning a software as a service (SaaS) email marketing firm. You’re getting ready to launch a feature that helps membership sites reach different tiers through email.
Leading up to the launch of this feature, write content about membership sites related to email marketing. Not only will optimizing your content help you rank for relevant keywords, but it will also give your visitors more information about a service that you’ll soon have for sale.
Spend time brainstorming topics ideas that connect your new product or service to the industry as a whole. Look over your options, and pick articles that you think will keep your audience informed on this subtopic’s importance. Answer important questions, and when the time comes, offer your product as a solution.
Tease your email subscribers.
Email marketing is one of the best ways to get people excited about a new release. There’s a good chance that your email subscribers consist of your most dedicated customers. In other words, they want to hear what you have in the works.
You could create an email drip campaign that slowly leaks out information about your newest product or feature. Depending on your industry, you can end the email series with a demo code so your email subscribers can give you feedback.
The key is to segment your email users so you know that you’re sending this information to your most engaged subscribers. You want to ensure that the people participating in the beta have a passion for your brand and want to see it improve.
Hold a social media giveaway.
Most businesses use social media to connect with their followers. It’s no surprise that many business owners use sites like Facebook and Twitter to get their followers excited about a new product.
You can send out a drip series of posts, similar to the email marketing strategy. It may be a good idea to hold off on beta test codes here, though. Instead, use your posts to get users curious about what you’re going to offer next.
The best way to use social media to build hype around your product is with a giveaway. Online giveaways can help you spread brand awareness, build your email list and, of course, exponentially grow your sales.
Simply put your new product up for customers, and hold a contest where users need to share your post and sign up for your email list for two chances to enter. The social sharing will spread the post across the internet, which can dramatically improve your social reach on launch day.
Create a landing page with a preorder option.
Before your new product goes live, make sure to create a landing page with an option for customers to preorder. Landing pages are the perfect way to show users why your new product or service is worth their time. Explain the benefits, and give them some actionable scenarios where what you’re offering will help them.
If you want to see more preorders, you may want to consider offering a special price to people who buy before it’s available for everyone to purchase. Giving users 20% off for investing in your product will help you build sales early and make smart decisions about how you’ll distribute what you’re selling.
Business owners often worry that their new product won’t do well in the market. Instead of having this fear, use the tools at your disposal to make people aware of what you’re adding to your catalog. Use this opportunity to learn about the needs of your customers and make design choices as necessary.
When you use this strategy to create and launch new products, you’ll find that it’s much easier to feel good on launch day when your product is readily available and you’ve already quadrupled expected sales. Like all marketing strategies, this is a process that you can fine-tune to your preferences based on your industry, company size and budget.
By Chris Christoff, the co-founder of MonsterInsights, the leading WordPress plug-in for Google Analytics. First published on https://www.forbes.com/ November 12, 2020