Get Your Writing Noticed

Words can have an enormous impact on your business when used effectively. But it seems every business all over the world is using them. After 14 years in the words game, I'm happy to offer a few tips to ensure your writing stands out from the crowd.

  1. Marketing Content

Marketing content has a single purpose - sales. Choose language that precisely and creatively describes your product or service and reflects your brand, and eliminate unnecessary or secondary material. Address your target audiences’ needs and make them understand how only your product can fulfill them. Opt for hooks and unexpected semantics that shock the reader to attention.

  1. Startup Materials

The startup world is saturated - it seems that everyone has an idea these days. Consumers, businesses and investors have millions of options. So the more focused your initial approach, the better – for your 1-pager, company deck, investor presentation, LinkedIn and Facebook profiles and of course your customer-focused copy. Be clear and succinct. Create a distinct voice for yourself as an entrepreneur as well as for your product, and use it consistently to convey your unique product offering and brand message, regardless of whether your audience is a potential customer, partner or investor.

  1. Social Media Posts

Social media posts, like any form of good writing, should sound natural and invite the reader in. Don’t try too hard to be clever or attract attention. Posts that are obviously hyper-tailored take attention away from the subject by making the reader focus too hard on the writing itself. A more natural, friendly approach to language makes your audience feel comfortable and familiar. Use your best storytelling skills to draw in a reader, entertain them, and make them want to share your post.

  1. Web copy

In line with other forms of writing, web copy needs to be precise and articulate, and tailored specifically to your customers’ needs. Therefore, know your customer’s needs. Why do they need your product? What benefits will it give them? How will using your product make them feel? How will using your product make them appear? How old are they and where are they positioned on a day-to-day basis? Once these questions are answered, consider what type of language and tone they will appreciate. Check out your competitors and create your edge.

  1. Correspondence

We write dozens of emails daily and therefore we think they’re trivial. But actually your emails reflect you and your brand in the most fundamental and direct way. My advice here is to fuse your professional self with your personal self. It is your personality, charm and the intimate connection you create that will ultimately win your reader over. Do not get lost in formalities as there is a tendency to sound artificial, and authenticity is our winning card. However, ensure your writing is fluent and precise so you come across as a charming professional.

The world of digital communications has turned into a marketplace of the generic. Make your writing stand out by speaking directly to your intended crowd. Double check your precision and fluency to ensure that you engage your audience, earn their trust and get your desired response.

If English isn’t your native language, can be a huge help.

By Ronit Zimmer, first published September 29, 2016