Four Simple Tips For Writing Effective Blog Posts
Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to give them a reason to stick around.
The content you post on your site can help you generate more traffic, engage with your audience, boost your sales and even increase your SEO score. With all of this in mind, there are numerous factors you have to consider when you’re writing articles for your blog.
Today, we are going to look at some of those factors and how to make the most of your content. My tips will help you write compelling, engaging posts for your users regardless of your business size or industry. Let’s dive in!
- Research your audience.
If you want to write your best content, you have to know who you want to read your content. Researching your target audience is a great way to gather valuable data on your ideal customers’ pain points, goals and buying habits. The more you know about your audience, the better chance you’ll have at hitting on these markers when you’re writing posts. Let’s look at an example.
An email marketing SaaS company might have trouble identifying its target audience — until the marketing team spends some time on social media. The company would use tactics including polls and surveys, audience-directed posts and contests to learn more about the people who need its products.
Now let’s say that the company notices that most people don’t struggle with generating leads; they just have trouble getting those people to convert. The marketing team behind the SaaS can use this data to create more content that’s targeted toward common customer issues.
Ideally, you’ll want to use consumer data from your website, social media and email marketing campaign to decide what content to cover on your blog.
- Create attention-grabbing headlines.
Despite what many people say, most of us do judge a book by its cover. More specifically, we judge blog content based on the headline and featured image alone. Making the most of these opportunities on your website will help you catch your visitors’ attention and encourage them to read your content.
Use short headlines that focus on a specific niche within your industry. In the previous example, the company would create a headline that focuses on improving conversion rates.
It’s also worth noting that how-to guides and listicle articles outperform other headline styles. So, you may want to take an existing topic you’ve brainstormed and put a guide or list spin on it for more engagement.
- Focus on formatting.
There’s a massive difference between a blog that focuses on formatting and one that trivializes this critical topic. Have you ever visited a website with absolutely terrible text formatting? Odds are, the walls of text and lack of headers made reading the post difficult.
You never want your readers to feel stressed or annoyed while reading your articles. The best way to avoid this problem is by using short, easy-to-read sentences and one- to four-sentence paragraphs. Additionally, label each section with a header and include bullet-point lists when possible.
This formatting style is scannable, mobile-friendly and makes for great content to share on social media. When you’re writing content for your website, think carefully about your formatting and ask yourself if you would enjoy reading the post you’re about to publish if you were a visitor.
- Add visual media.
Finally, let’s talk about the importance of visual media. When you’re writing posts for your blog, it’s always good to add visual media where applicable.
Users enjoy experiencing content with a little something extra included. Images and videos are ideal in this situation. You want to create content that is both visually appealing and entertaining. The most important thing here is that your images and videos add value to your post.
If you’re writing a how-to guide on using your software, include a visual guide so it’s easy for anyone to follow along. You should also use images to illustrate your point or bring more meaning to a particular section throughout your piece.
There’s no question that blogging is an integral part of every marketing strategy. There’s plenty of room for flexibility and to express your brand identity using these tips. I believe that these general rules will help you build a framework that you can use for all of the posts you publish in the future.
Like all things, with time and practice, you’ll get better at formatting, understanding user intent and picking the right visuals for your posts. Anyone can write compelling blog posts; it just takes time to master the nuances associated with this strategy.
By John Turner, the founder of SeedProd, the most popular coming-soon page solution for WordPress used by over 800,000 websites first published on https://www.forbes.com/ August 6, 2020