Content and Email Marketing Statistics

A winning content marketing strategy combines blogging and email marketing.

Because while your blog is the best channel for making noise online, establishing your brand, and being found on search engines, email marketing generates a more intimate connection with your audience and builds mutual trust.

And in synergy, their power is multiplied. Maximize your marketing by incorporating the following blogging and email marketing statistics:


60% of marketers say blog content creation is their top inbound marketing priority.

1 in 10 blog posts are compounding, meaning organic search increases their traffic over time.

Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic.

Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.

Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.

B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.

Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.

75% of HubSpot’s blog views and 90% of blog leads come from old posts.

Some 15% of internet users read or comment on discussion forums such as reddit, Digg, or Slashdot, while 10% use the blogging website Tumblr.

43% of people admit to skimming blog posts.

Titles with 6-13 words attract the highest and most consistent amount of traffic.

Email Marketing

11 a.m. ET has the highest click through rate for email sends.

15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click.

Email notifications about abandoned carts have a 40.5% open rate.

As the number of images in an email increases, the clickthrough rate of the email tends to decrease.

Email Copy 64% of people prefer rich text emails.

One-third of millennial workers are comfortable using emojis to communicate with a direct manager or senior executive.

Email subject lines that include the words “thank you” have the highest above-average engagement levels.

Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance.

Emails that included the first name of the recipient in their subject line had higher clickthrough rates than emails that did not.

The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization.

Email Segmentation 42% of marketers do not send targeted email messages; only 4% use layered targeting.

83% of companies use at least basic segmentation for their emails.

The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively.

Segmented and targeted emails generate 58% of all revenue.

Email Usage Three-quarters of companies agree that email offers “excellent” to “good” ROI.

Email use worldwide will top 3 billion users by 2020. (The Radicati Group, 2016) Gmail has 1 billion active users worldwide.

66% of unsubscribes occur between 5 and 10 p.m.

86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.

51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing success.

78% of consumers have unsubscribed from emails because a brand was sending too many emails.

Mobile Email Two-thirds of emails are read on either smartphones or tablets.

Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%).

75% of Gmail users access their accounts on mobile devices.

48% of emails are opened on a smartphone.

41% of emails are opened on an iPhone.