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Business communication in 2020

COVID-19 has transformed the world as we know it. Masks and social distancing are now part of our daily lives along with video calls. It’s no longer business as usual and overnight, companies have pivoted to survive in these unpredictable times.

COVID-19 has transformed the world as we know it. Masks and social distancing are now part of our daily lives along with video calls. It’s no longer business as usual and overnight, companies have pivoted to survive in these unpredictable times. More than ever, clear lines of communication are essential. Simply put, communication is key. It’s even more important when you’re running an international business. Here are two ways to show your customers around the world that you care.

More than ever, clear lines of communication are essential. Simply put, communication is key. It’s even more important when you’re running an international business. Here are three ways to show your customers around the world that you care.

Segment your communications

In times of crisis and uncertainty, confident communication will reassure your customers and employees that you’re trustworthy. As a business owner, you’re faced with dozens of decisions every day so it’s important to figure out which information needs to be shared with whom. For customers and your team, classify your information into three subheadings:

• What information do they need to know now?

• What information will help ease their concerns?

• What information will make their lives simpler?

These subheadings will help you sort through information so you know what you’re sharing and why. Your ability to distinguish between urgent news and helpful guidance will keep you organized. It will also enable you to identify areas where you can go the extra mile with your messaging. For instance, if you need to reach customers in a specific country, you can group them together and send a personalized message about that region. The same applies to any type of customer group.

When you can avoid generalizing about specific information, it shows customers that you care and that you’re a good communicator, which reflects positively on your business. Segmenting your information into the three subgroups will also help you to determine how you should reach out to customers. Sometimes an email is sufficient, or a video call might be better to discuss in detail. When you segment, your message will have more impact.

Keep your channels open

In an online 24/7 world, customers expect easy communication and prompt responses. Make it simple to find your details whether that’s on your website, online directories or social media. It’s easier than ever to set up an international business, but without good communication, you risk losing potential customers. You may not have global offices yet, but you can create local landlines with operating hours that overlap across different time zones. When you offer multiple channels of communication you give customers the freedom to speak with you on their terms. Simple touches go a long way and will make your business stand out from the rest.

Ensure your message is clear and effective

Communicating with the world means communicating in English. If English isn’t your first language, and even if it is, you’ll want your text to be written fluently, to send a clear and effective message that will be understood by your clients and staff, no matter where they are. Writing that is structurally and grammatically fluent, which uses the correct language given the context, and that is conciseness so as not to waste the reader’s time, will convey reliability and professionalism. Using tools like https://rephraser.ai/, especially for non-native speakers, will give you an edge as well as peace of mind.