10 Tips to Boost your LinkedIn Profile

inkedIn is a must-have tool for professionals across fields, but it’s also one of the least understood social networks. Mixing social with business doesn’t always go well, and getting the balance perfect on your LinkedIn profile is crucial for your career.

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Here are 10 tips to boost your LinkedIn Profile:

TIP #1: Highlight your Headline:

This is your first impression so it needs to be flawless. Make it descriptive of your current position without it being too wordy. If you’re a job seeker, make it clear and concise. With so few words having so much visibility, your headline reflects your brand; ensure that the text is precise and professional.

TIP #2 Polish your Job Descriptions:

Your professional background is almost always of interest, therefore the descriptions of your positions and roles listed on your profile should be well polished. Make every word count by using effective action words and a rich vocabulary that shows off your range of skills and experience.

TIP #3 Check your Picture:

Although LinkedIn is a social network; it is a tool for making professional connections. While your loved ones may feature on your Facebook profile shot, your LinkedIn image introduces you as a professional and requires a neutral background and appropriate clothing.

TIP #4 Write the Perfect Summary:

Users often leave their summaries blank missing out on a huge opportunity to market themselves, their business and their services. Use your summary space to articulately describe your experience, ambitions and what sets you apart from the rest of the global workforce.

TIP #5 Personalize your URL:

Did you know that LinkedIn allows you to create a personalized URL that you can easily and neatly print on business cards or provide as a link in emails and on your website? Make sure the words are easily read together and stick to a variation on your name rather than something cutesy and less professional.

TIP #6 Add a Personal Touch to Connecting:

When you send someone a request to connect, replace the default text with a personal message about who you are and why you would like to connect. This will help you expand your network beyond the people you know and make it more likely for big-shots to accept your request.

TIP #7 Contribute to Groups:

One of the easiest ways to make a good impression on your professional network is simply to join groups that are relevant to your field and actually contribute to them! Ensure that your contributions are valuable and well written so that you come across as a helpful source of information (and not a spammer).

TIP #8 Post and Share Content:

One of the more neglected aspects of LinkedIn is the ability to share content. Posting articles that will be useful to your contacts with a little description about what you are sharing and why, is a good way to boost both your visibility and your utility to your contacts.

TIP #9 Proofread, Proofread and Proofread Again:

Spelling and grammatical errors on your profile will convey a lack of professionalism, which presumably is not the image you want to project to colleagues and potential employers or clients.

TIP #10 Every Bit Counts:

LinkedIn is the professional network. As editors and English speakers we can’t stress the importance of correct and precise English enough. Even if something feels insignificant to you, it could be the deciding factor for a potential client or an employer who might either be impressed or dismiss you depending on the quality of your profile and the level of care it conveys.

Take the time to invest in your profile and remember is here to help.

By Ronit Zimmer, first published on June 21, 2016 on