How To Communicate With The Media For Better Results: 10 Expert Tips
Interacting with the media in the right way can help raise the profile of the company and its products.
Aside from advertising, one of the most effective ways to build consumer confidence in a brand is to get positive media coverage on it. Buyers enjoy learning about products in a space that they look to for news and reviews. As a result, interacting with the media in the right way can help raise the profile of the company and its products. However, with the sheer number of outlets and audiences to cover, it can be difficult for a new brand to figure out how to best engage and communicate
Introducing Microsoft Editor – Bring out your best writer wherever you write
Bring out your best writer anywhere you write with Microsoft Editor, your intelligent writing assistant.
Bring out your best writer anywhere you write with Microsoft Editor, your intelligent writing assistant. Many of us are working or attending school remotely, and with so much communication happening through writing it is more than important than ever that you communicate clearly. Microsoft Editor, an AI-powered service that enables you to write with confidence in 20+ languages, can help. Write polished prose, craft impressive emails, and posts on your favorite sites like LinkedIn, Gmail, Facebook, and more. Anyone can access the essential Editor capabilities, such as spelling and basic
Getting Things Done: 3 Hacks
Productivity largely boils down to three key factors: effective communication, clear purpose, and relentless execution.
Time is one of our most precious resources. It’s difficult to create. Impossible to buy. And it inevitably gets away from us. Which is why it’s important for you and your team to master the tools needed to control the use of their time, regardless of conditions. I’ve studied productivity for the last 20 years. For myself and for my teams. And while I’ve espoused many principles from books like “Getting Things Done” by David Allen, I’ve found that productivity largely boils down to three key factors: effective communication, clear
Free software to help with your startup business
When it comes to starting a business, one decision entrepreneurs will have to make is what software they should use. Ideally, they want to choose software that allows their business to grow, excel, and meet goals.
Entrepreneurs that are just starting out, however, may be on a limited budget and may not be able to afford some of the software used by larger companies. And with limited funds, they may have to make challenging decisions — should they invest their money into website software in order to improve their marketing strategies or should they purchase a VoIP phone system to improve customer relations? If you’re in the process of starting a business but have limited funds, finding free software to help with your startup needs is
4 Quick Tips to Improve Your Business Writing
Whether you are an entrepreneur eager for funding, or a mid-level manager whose life is lived on email, strong professional writing is essential to accelerating your impact. But professional writing is not easy.
At the Harvard Kennedy School, where I teach writing, I see professionals struggle every day with writing that is confusing, long-winded, and unclear. Fortunately, the way to improve is simple: Good writing focuses only what your audience needs. Nothing more. For many of us who learned how to write in college—where our writing was about showing how smart we were or how well we knew the material—putting the audience first takes practice. You can start by making it easier for your reader to find your main point by sharing important
How To Overcome The 'One-Inch-Tall' Barrier And Improve Cross-Cultural Communication
Although Chinese is the most commonly spoken language, some quip that broken English must be the most spoken language in global business. When only 20% of the world population speaks English and fewer than one-third of them use it as their first language, there are ample opportunities for miscommunication and frustration.
"Speaking English is exhausting," says Pope Francis's character in the Netflix biographical movie The Two Popes. "A terrible language — so many exceptions to every rule," responds Pope Benedict, played by Anthony Hopkins. Even as they both spoke multiple languages, they shared a common distress of non-native English speakers who use English as a foreign language (which is different from using it as the second language). I can relate. During my first year as an international student in the United States, I often had to take a Tylenol after a
4 tips that will help international students master academic writing
Writing academically helps you learn how to be an effective communicator, think analytically and critically, and organise your thoughts in a clear and concise manner. For international students without strong English writing skills, it will also help them become better writers and master the English language.
For most university students, a significant amount of time in a semester is typically spent writing academic papers. It’s important to master this skill, as it will help you in your future career no matter which field you end up in. Writing academically helps you learn how to be an effective communicator, think analytically and critically, and organise your thoughts in a clear and concise manner. For international students without strong English writing skills, it will also help them become better writers and master the English language. Here are some
Writing emails at university: Quick tips for international students
You’re in a foreign country for the first time. The lecturers don’t look like you and you don’t feel your English is good enough.
But you need help with an assignment. Or how to prepare for a pop quiz. Or guidance on how to apply for that OPT stint. You need to email your university lecturers and staff. A lil’ intimidating? Yes. Insurmountable? No. This challenge can be easily overcome with a few simple practices. Here are some tips you can follow for effective, professional communication at university, with anyone at all. Address & sign off respectfully It’s best to address your recipient with their suitable title and surname (eg. Dear Mr Smith). However,
Could AI make language learning obsolete?
The Babel fish of the Hitchhiker’s Guide to the Galaxy seemed like a distant science fiction reality until Google launched their Pixel Buds with real-time translation in 2017; the latest iteration now being Pixel Buds 2.
Many companies are throwing their hat into the translation technology ring. Web translation software is being surpassed by portable, state-of-the-art technology in the form of earpieces, hand-held devices and apps, all of which are enabling users to quickly navigate our multilingual world on-the-go. Most recently, American Airlines announced it is testing interpreter mode for Google Assistant to help communication between their employees and travellers who speak a different language. In recent years, artificial intelligence (AI) has drastically enhanced the accuracy and quality of foreign language translations – allowing machines to help break down language barriers
Publishing in English Presents Challenges for International Authors
When submitting manuscripts to Western journals, authors face issues that go beyond language barriers.
China is the world leader in the quantity of scientific publications, with a total of 426,000, or nearly one-fifth the total number of 2016 science and engineering papers listed in the Scopus database, according to a 2018 report from the National Science Foundation. Taking into account Chinese-language journals not listed in Scopus, a separate analysis published last year concluded that the country’s overall contribution was even greater, with more than one-third the global scientific articles published in 2016 coming from China. While these numbers point to a greater scientific profile
International Women's Day: Closing the online gender gap
Women have been underrepresented throughout history and the internet is no different. On International Women's Day, Kate Rimmington takes a look at the efforts of volunteers dedicated to raising their online profile.
When 24-year-old artist and illustrator Efa Lois was studying architecture she noticed the lack of female role models in the field. Working as an illustrator alongside her degree, she began to realise this was not just a problem in architecture. "I was having conversations and realised I didn't know much about Welsh women in the history of Wales and the people I was speaking to didn't know much either." She finished her degree and began working for the Design Commission, but in her spare time she started researching, writing and
3 Impacts Of Coronavirus On College Admissions
The college admissions and college consulting industries have been fueled by international enrollment growth. But the spread of COVID-19 could change the landscape of college admissions for the foreseeable future. Here are three impacts we have identified as of February 2020.
Reduced Access To Standardized Tests. Within Mainland China, sittings for the major entrance examinations have been canceled for the months of February and March. These cancellations include major examinations like the TOEFL, IELTS, SAT, ACT, GRE, and GMAT, which are required by many college and graduate programs. The National Association of College Admissions Counseling has made a statement to encourage universities to be flexible with applicants; however, universities are not mandated to comply with this recommendation and no prominent universities have made public statements as of February 2020. At the
Improving Your Business Writing
Writing may feel unproductive or unnecessary in a business context beyond what you put on your website and marketing materials, but it’s a valuable tool for getting your name and your message out into the world.
Writing is one of the fundamental ways that we communicate, and yet for its importance, so many of us are tentative about using our writing to communicate with others beyond the audience for our emails. Undoubtedly there’s some trepidation upon seeing and reading those who are so proficient in the medium — compared with them, the rest of us are just thrashing away at a keyboard, trying to string two sentences together, or apart. We think that writing is best left to the writers, and our energies are better devoted
How Japanese and English merged to create a new language
Engrish is what happens when English mistakes appear in Japanese advertising, on products like T-shirts and stationary, or on restaurant menus.
When John Dougill first came to Japan 30 years ago, he spotted an odd phrase adorning his neighborhood butcher's shop in Kyoto. Instead of "meat shop," its sign read "flesh shop." Dougill assumed shop staff weren't aware of their English-language error. But when he flagged it to the owners, they nodded politely at him. But they didn't change the sign. "It didn't matter if the sign said 'flesh' or 'fresh' or 'meat,'" recalls Dougill, a professor at Ryukoku University, who has researched the use of English in Japan. "It was
How to Write a Great Essay If English is Not Your Native Language
For international students whose primary language is not English, writing a college essay can be challenging. But English competence is not everything when it comes to writing well. Even native English speakers can struggle without the right approach.
For international students whose primary language is not English, writing a college essay can be challenging. But English competence is not everything when it comes to writing well. Even native English speakers can struggle without the right approach. Maurice Boissiere, lecturer and adjunct professor for English writing at the University of Maryland, confirms this view. "I have taught international students with A's on their essays as well as local students failing the class," Boissiere said. "Really the point is to ask questions." Those questions help clarify the point or focus
Opportunities and challenges as lessons go online amid the coronavirus outbreak
Taking advantage of the moment, online educational companies have started taking their operations online.
The February 8 Lantern Festival is supposed to mark the beginning of a new semester for schools across China, but this year students are still on an extended winter vacation due to the coronavirus outbreak. To prevent the spread of the novel coronavirus, China's Ministry of Education (MOE) in late January announced to postpone the 2020 spring semester for schools and further required on Tuesday that extracurricular training organizations are not allowed to start classes early without authorization. Switching online Taking advantage of the moment, online educational companies have started
Coronavirus: English-language schools in Hong Kong and China use AI to teach students remotely
Exclusive: A UK tech firm has given schools free access to its AI system so pupils can continue to learn without a teacher being in the room
English-language schools in China are using artificial intelligence to teach students remotely while they are closed by coronavirus. A UK tech company has given schools free access to its AI system so pupils can continue to learn without a teacher being in the room with them. To help stop the spread of the coronavirus, all Hong Kong schools have been shut until at least 2 March, while students across mainland China face long school closures and isolation. Twenty-five impacted schools have already taken up the offer, but Century said it
Communication apps and English are key to global reach
The English language remains a barrier for global communication and collaboration at many Japanese firms. The shortage of people who can conduct business in English is a key obstacle to global collaboration.
The cross-border flow of people and goods have been disrupted in recent weeks by the spread of the coronavirus — now designated as a global health emergency by the World Health Organization. Government and businesses have suspended travel to and from China, and dozens of countries have banned the entry of people who had recently been to the Chinese city of Wuhan, where the outbreak originated, or China itself. The Global Risk Report 2020 by the World Economic Forum lists the outbreak of infectious diseases as a high impact risk
Beijing talks its way past Hong Kong in English proficiency, but Shanghai tops China rankings for sixth year in a row
Company behind survey of young, English-speaking Chinese professionals credits travel and international trade for Shanghai’s commanding position Growing middle class with aspirations to educate children overseas also plays big part in greater English use
Professionals in Shanghai and Beijing are more proficient in English than their Hong Kong counterparts, according to a global study of listening and reading skills in the language in countries where it is not a mother tongue. Shanghai was the best-performing Chinese city in the study for the sixth year in a row, while Beijing beat Hong Kong to second place for a third time, language training firm EF English First’s 2019 proficiency index showed on Wednesday. Beijing also made second place in 2014 and 2015. Overall English proficiency of
I Am Thankful For My Writing Tools
Today is Thanksgiving, so I wish to take this opportunity to express my gratitude for modern day writing.
Aeschylus the Greek playwright, who was (supposedly) killed by a falling turtle when an eagle mistook his bald head for a rock, wrote the Oresteia on paper made from reeds. I bless Staples and all trees everywhere. The medieval monks copied books by hand. It could take up to a year to make a copy of a book. They were works of art with colors that have never been repeated. I am grateful for my printer and its ten pages a minute. Shakespeare wrote with a quill pen using an
Is Bad Business Writing Killing Your Career And Business?
Checklist: 6 Criteria for Effective Business Writing
A few weeks ago, I received an email from one of my book publishers asking me to sign an amendment to a contract. From the salutation, I could tell the email had gone to several authors. As I read the transmittal email, my first thought? The publisher’s email has been hacked. This is a phishing attempt. The email had convoluted sentences, punctuation errors, and layout problems galore. Scrutinizing the URL closer, I saw no problem there. It definitely seemed to have originated from my publisher. But knowing how clever scammers
6 Rules to Rock Social (Media) Networking for Business
Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier.
Obviously, social networking for business is not like networking to make new friends (well, that might happen, too, but it’s not your goal, right?) What you want to achieve here is results — that is, clients, engagement, and opportunities. This post gives you 6 rules to rock networking for business on social media and increase productivity in every session. 1. Targeting the Engagement Who is your customer or audience, and what do they need? Who do you want to engage and make business with? You should keep these two guiding
Eight Reasons Why Customers Don't Open Your Emails (And How You Can Fix It)
Email marketing is still a very productive method of reaching out to customers and establishing rapport. Even further, developing an e-newsletter is one of the best ways that companies currently have to maintain their outreach with existing clients.
However, as useful as email marketing is, the average user is inundated with dozens of emails every day, meaning many businesses end up getting lost in the clutter. While they may have important news or information to share, these businesses fall short of actually securing leads or persuading customers to open their emails. Here, eight members of Young Entrepreneur Council examine some of the factors that may be preventing businesses from connecting with their clients and how they can creatively overcome these hurdles. 1. Failure To Segment Your customers are
7 Ways to Increase Customer Retention
The key to your business's success is making sure you are able to keep your customers coming back again and again.
Businesses grow by acquiring new customers, but they thrive by keeping their existing ones happy. Businesses need to put in the effort to retain current customers. Doing so can be even more important than acquiring new ones. There is compelling data that backs up the need for businesses to focus on their customer retention strategies: Acquiring new customers can cost five to 25 times as much as retaining one Repeat customers spend around 67% more than newer customers It's clear that you should avoid getting complacent regarding the customers you
Why English translation needs the native touch
When Japan’s new National Stadium was unveiled last month, visitors were greeted with several examples of oddly worded English on the signage there: “Hello, Our Stadium,” “Joho no Mori” and “Please Push the Under Button,” were but some of the phrases.
When Japan’s new National Stadium was unveiled last month, visitors were greeted with several examples of oddly worded English on the signage there: “Hello, Our Stadium,” “Joho no Mori” and “Please Push the Under Button,” were but some of the phrases. Given that the stadium is intended to put Japan’s best face forward to the world at the 2020 Tokyo Olympics and that more than a billion dollars was spent building it, you have to wonder why apparently so little thought was given to how the English signs would come
Should you send an email or talk in person? 5 work scenarios where face-to-face is better
Should you send an email or talk in person? 5 work scenarios where face-to-face is better November 11, 2019 | Adapted from an article written by Michelle Perkins, first published on businessinsider.com, November 7, 2019 In today's world, we express ourselves through so many different technological channels that we have to decide, with every communication, the best mode of transmitting an idea, thought, or question.
In turn, this has added an extra decision to every interaction we have. Some communications do not take much thought. For instance, I know that the best way to get a response from my kids is by texting them. At the office, coworkers often productively work out everyday issues by using email, while a hiring manager would want to see and speak to a prospective candidate. It is when the decision about which line of communication to take is not so obvious that we have a choice to make. The
6 grammar rules to break for your marketing content
Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be.
Formality has a time and place, but content marketing is not always it. Some of the most effective content sounds as if the writer is speaking to the reader. It’s conversational, witty, honest, blunt, real. And it works because it’s done intelligently. The saying goes, “you must know the rules in order to break them.” But breaking grammar rules is not as simple as writing how you speak. It has to be done in a way that makes sense to your audience. So, let’s chat about some grammar rules that
How To Create An Outstanding Email Marketing Campaign: 15 Tips From Communications Experts
Getting noticed is the first step to establishing a rapport, but it's too easy to slip through the cracks and end up just another email that goes into the trash.
Most people don't click through every email they get. Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse. How, then, can a company come up with a way to stand out from the crowd? To help businesses struggling with the reality of being noticed, 15 experts from Forbes Communications Council advise on the best methods to employ when crafting email marketing so that it's productive and stands out from the rest of the chaff that
6 smart tips for writing effective emails
A host of mediums have come up for sharing messages and information, but email still rules as the king of professional business communication. Studies have predicted that by 2020, the total number of email users would reach 3 billion. That's almost half the global population.
Emails enable record-keeping, allow immediate transmission, and provide a low cost consuming method of communication through providers like Yahoo, Gmail or Hotmail. In spite of such myriad benefits, many emails fail to yield the desired results, owing to the lack of the right structure, tone, and content. An oversight in any of these factors increases the chances of miscommunication and can rob a message of its efficacy. So, to write a mail that conveys its meaning and message with clarity, follow the tips given below: 1. Make your subject line
5 Simple Tips to Encourage Employee Participation in Brand Building
Marketing is a discipline that is in constant flux, whether due to new platforms or software, consumer shifts or any other range of updates.
Traditional marketing used to just mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and finding new people in need of your company’s product or services. However, in today’s world of decreasing trust, and credibility wariness between brands and consumers, internal marketing has become just as important as the external marketing we have been accustomed to. Consumer trust is at an all-time low, with people tuning out the constant stream of ads presented to them. Only 33% of buyers trust messages from a
5 Tips for Fostering Effective Communication in the Workplace
For a workplace to be comfortable and productive, effective communication needs to be a priority.
But this is one aspect of corporate life that can often fall through the cracks—if work is getting done, why does HR or higher management have to concern themselves with how people are communicating with each other? This attitude is erroneous, to say the least. If this is part of your strategy, your business plan template needs to be updated. In the current climate, when there are so many companies outsourcing work to other countries, or liaising with remote teams, communication is more necessary than ever. How can companies ensure
How Small Businesses Can Utilize Technology to Serve Their Customers Better
Tips for utilizing small business technology to serve your clients better
The process of achieving professional goals in a small business is often constrained by a lack of resources. This is particularly true as you try to create the best and lasting impression on existing and potential clients. Fortunately, you can utilize small business technology to serve your clients better and hence make significant profits. How can this be done? Well, here are the tips: Technology Helps You to Communicate With Clients One of the key aspects of enhancing customer service is effective communication. This incorporates both listening to clients’ needs
Four steps that make writing less overwhelming
If you want to increase your productivity and be better at making steady progress on big writing projects, here are four things you can do:
For many people, the easiest thing to procrastinate about is working on a big report, or really anything that requires a substantial amount of writing. With each new assignment, you tell yourself, “This one will be different. I'll be productive and get started right away.” But it’s hard, so you put it off. And then even when you finally convince yourself to get started, it’s easy to let almost any other task take precedence. Eventually, there’s no way to put it off more—the deadline is looming—and so you have to
Why Good Grammar is Important in Business Communication
If you still think you can get away with mistakes during business communication, here are some reasons why you need to understand is that couldn’t be further from the truth and know how good grammar can improve your business.
Few businesses now, even the smallest ones, are solely dependent on their local area and local language to sell, as businesses are expanding on a global level, thanks to the technology that makes that possible. No matter what your business is and how you market it, you will always have to depend on the written word to spread your message and your product or service to others. Whether it’s just a short tweet or status, an email, to the more complex writing of a blog or a company profile, you
How to write an effective follow-up email
If there is anything that’s guaranteed to send your nerves into overdrive, it’s sitting at your computer, figuring out how to follow-up on something you needed, well, yesterday.
Much of business communication is conducted digitally, making it essential to develop smart tactics and effective strategies to make your job easier and more productive. While there are certain benefits to having conversations via email, it also makes it more likely people will drop the ball and miss a message. As executive career coach Elizabeth Pearson explains, data suggests that 70% of responses are generated by the second to the fourth email in a sequence. This means it’s likely your first note will go unanswered, so a follow-up is necessary.
Five Basic Principles Of Highly Effective Leadership
Leadership is not easy. There are a lot of moving parts and a great deal of responsibility. Great leaders don’t just "manage," they clarify the future for their team and customers. To help ensure success, here are some principles all great leaders should know.
Create A Shared Vision A leader must be clear on their vision. They need to define and clarify the direction in which they want the team to go and the process in which they will follow to achieve their vision. It is the job of the leader to communicate this vision to the team clearly and directly to make sure all parties both understand and are committed to that vision. There are many ways to communicate your vision. You can create a mission statement, post it around the workplace, and
7 texting mistakes that can ruin your reputation at work
Smartphones have changed how we communicate, and we're drifting more and more towards texting, "pinging," "slacking," or "g-chatting" our colleagues.
I don't have to tell you this because you've seen it in every news story, on every TV channel and at every dinner table you've come into contact with over the last few years: everyone's obsessed with their smartphones. They've changed how we communicate, and we're drifting more and more towards texting, "pinging," "slacking," or "g-chatting" our colleagues. While we learned how to write a letter in grade school, then learned to write an email through immense practice (and a bit of rickrolling), how do we write a text that's
How to strike the right tone in all your emails, texts, and social posts
When we’re writing, the audience can’t see our face, hear our voice, or note our body language. Our words alone have to communicate our meaning to someone else.
We write all the time. We text friends, we email colleagues, we post on social media—we even draft articles (like I am right now). And when we’re writing, the audience can’t see our face, hear our voice, or note our body language. Our words alone have to communicate our meaning to someone else. Even if it’s someone you know, there’s always a chance that what you’ve written could be interpreted in a wildly different way than you intended. This might happen for any number of reasons. The person could be
7 Communication Blunders to Avoid as a Leader
The communication process is intricate and, as leaders, it’s our duty to be lifelong learners on how we can better connect with those around us.
Communication in its purest form is simply transferring information from one source to another, whether it be through a written, verbal and/or nonverbal exchange. While the definition may be simple, the actual communication process is a lot more complex than its meaning lets on. We all aspire to be leaders who are effective communicators but, oftentimes, we miss the mark. Some leaders don’t communicate often enough, which results in a lack of clarity that increases confusion and leads to mistakes. Other leaders communicate too much, causing their teams to have
ENL vs ESL Essay Writers: Pros and Cons
Most academic assistance companies offer you a choice between several categories of writers. There are ENL experts, which are writers for whom English is a native language, and the ESL category, which stands for specialists who perceive English as their second language.
Papers completed by native speakers are more expensive; however, ghost-writing services assure you that the 20-40% you have to pay for a higher category of a writer can dramatically improve the quality of your assignments. But does it? Why are ENL writers more expensive? It is all about the place where an employee lives. Most ENL writers are from the USA, Canada, Great Britain, Australia, and New Zealand; so, from countries where minimum wages are high. To make their living, these writers have to demand more money for their work.
3 Reasons to Pay Attention to Niche Social Networks
For businesses, social-media groups present a massive opportunity for brands to connect more intimately and efficiently with their target audience.
Social-media groups provide an ideal space for people to unite and interact based on common interests. Instead of passively sifting through irrelevant content on a general feed, users can participate in conversations related to their specific needs. For businesses, social-media groups present a massive opportunity for brands to connect more intimately and efficiently with their target audience. Rather than trying to reach everyone, social communities are more productive as they allow businesses to reach a dedicated group of people. Companies are likely familiar with groups on major social networks like
To Strike the Right Tone in Work Emails, Look Out for These Mistakes
Despite the rise of Slack and inter-office chat apps, email is not going away. It's still very much a part of our day-to-day work lives.
While there are various strategies for getting a handle on your inbox, it's still wise to cultivate your professional email writing skills to communicate more efficiently and effectively. The writing app Grammarly polled 3,400 of its users to get insight into their email writing habits. Here are the takeaways from their workplace email report. Getting the tone right Casual, yet professional? Firm, but light-hearted? No one wants to come across as too aggressive, but no one wants to be a pushover either. Coming across as too informal is also risky.
5 Essential Skills Required to Succeed as an Entrepreneur
Being an entrepreneur is like being a mother. One has to be skilled in multiple ways to be ready to deal with most crisis situations.
Ask any entrepreneur and they will be able to narrate a list of skills they have picked up on their journey to establish their business from a fledgling idea to a full blown profitable company. One’s success relies on their ability to adopt and implement the following five essential skills which are required to succeed as an entrepreneur: 1. Willingness to Learn: Learning is a continuous and lifelong process. Most people make the mistake of restricting their knowledge development to their academic timelines. This rookie mistake and the attitude to
English, the gateway to immense opportunities
English, the gateway to immense opportunities September 18, 2019 | Adapted from an article written by Shwetha S, first published on citytoday.news, September 17, 2019 English has become the primary language of communication in today’s world. A person gains recognition based on their English-speaking skills, both in professional and personal fields.
Today we live in the age of globalization. Anything produced or invented anywhere around the world takes on a global character or can easily become a household name. To keep pace with globalization, we need to learn and use English. Conversely, globalization requires a single language for international communication. For various reasons English has achieved the prestige of global language. As a result, it has crossed the national borders of native English-speaking countries and reached those with other mother tongues. English is no longer a unique possession of the British
11 traits you need to be an effective remote worker
As more and more companies are allowing their employees to work remotely, it's important for workers to consider the type of work environment that's best for them.
Although working remotely can sound like a dream come true, the truth is that not everyone is cut out for it. In an office setting, you likely have your manager or boss sitting nearby and regular in-person meetings and check-ins with them. But when you're several or even thousands of miles away, you need self-discipline to be productive, stay on track and meet your deadlines. As more and more companies are allowing their employees to work remotely — there was a 159% increase in remote work between 2005 and 2017,
How Social Media Platforms Can Create Effective Networks For Women In Business
I have always been a supporter of women in business, not only because I am a woman, but because I believe that the present generation of young women presents the highest chance to change the mostly male-dominated field of business.
A study found that women business leaders are more optimistic than their male counterparts on the issues of revenue and growth. While this may come as a surprise to many, I am not shocked by the findings. I have always been a supporter of women in business, not only because I am a woman, but because I believe that the present generation of young women presents the highest chance to change the mostly male-dominated field of business. The "Women in the Workplace 2018" report found that only 1 in 5
4 Strategies to Become a Better Leader Through Writing
Many are surprised to find out that good leaders are also good writers. But, in fact, writing is an incredible tool that professionals can use to perfect some skills. Which, coincidentally, are the same skills one needs to become a great leader.
Good writing skills involve being able to get messages across clearly and efficiently. This is one of the most important traits of a reputable leader. But writing contributes to multiple other ways to shaping leaders. Let’s see how. #1. Turn what crosses your mind into great content You may not be the most talented writer, but you can always strive to cultivate and improve your writing skills. You may have great ideas, suggestions, advice and so on. But if you don’t share them with plenty of people, they won’t be
11 Social Media Marketing Strategies for Ecommerce Websites
Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy.
Between Facebook, Instagram, and new social networks like Vero and Steemit, where do you start? As Brent Csutoras, co-owner and adviser of Search Engine Journal, puts it: “In 2019, businesses need to really take the time to understand their customers and how they interact with the brand on each social media site, and then engage with them in the right tone, with the right medium, and in their communities.” So to help get your ecommerce website one hell of a social media strategy, I’ve picked out 11 tips to share
7 Tips To Better Your Business Communications This Year
Looking for ways to improve your business this year? There are many different ways that you can do this, but one of the most effective is to improve your business communications.
When a company is able to better the flow of communication it can help in many different ways, including increased productivity, efficiency, morale, and professionalism, plus it can also create a positive working atmosphere which everyone can benefit from. Improving communications is particularly important for businesses that struggle in this area, but even those with good communication can often find ways to improve. Here are a few ideas of ways in which you can better your business communications in 2019. 1. Open-Plan Office Good communication requires the right environment. An
How do we measure language fluency?
What does the word “fluent” actually mean? In lay circles, this term has come to equal "native-level proficient", with no grey area between the bumbling beginner and the mellifluous master.
Mayor Pete Buttigieg’s youth, military record, and marital status may distinguish him from the other 2020 US Presidential Election candidates, but it’s his rumoured proficiency in seven languages that really has people talking. This seemingly magical feat is especially impressive in predominantly monolingual countries like the United States and the United Kingdom (where, respectively, roughly 80% and 62% of the population speaks only English). But where such enviable talent creates an aura of mystique, it also inevitably arouses curiosity. When former US Senator Claire McCaskill asked Buttigieg to comment on
How to ensure effective team communication
All teams face challenges in communication. Information gets lost; personality differences lead to frustrations and people get stuck in their own responsibilities. Without realizing it, even the smallest of teams break down because they fail to communicate effectively.
Communication, in theory, should be easy. The problem is we often get busy with our own workload and forget to share pertinent information with fellow team members. Sometimes things happen so quickly, we don’t even have the time to let people know. Often the problem is due to a lack of systems, but in addition to that we simply don’t get the chance often enough to sit down with our colleagues and really talk. If you want to improve communication on your team, start with three simple efforts: 1) Team
Build Trust With Consumers Through Social Media Strategy
In today’s social media landscape, there is chatter, and it is often difficult to break through the noise.
Year after year, my team and I here at TWIO Brand have built social media strategies that help brands go from average to trusted. We take consumers on a R.I.D.E. that responds, informs, drives and entertains them enough to build community. Here are the four grounding principles we follow. These can help any brand or company go from average to trusted through social media strategy. 1. The first principle is to respond. One of the fastest-changing elements of social media is the consumer’s expectation to see a response instantly. It
Leadership Tips: Effective Communication
Simply put, we need to work with other people in nearly any endeavor, and yet for all of the thought and consideration given to developing the many aspects and qualities involved in running a business, we’ve yet to perfect perhaps the most basic one: communication.
What we hope to achieve, in business and in life, we largely achieve together, working with others towards a common goal, or aided in our drive for a singular one. Simply put, we need to work with other people in nearly any endeavor, and yet for all of the thought and consideration given to developing the many aspects and qualities involved in running a business, we’ve yet to perfect perhaps the most basic one: communication. Part of that can be chalked up to the nature of our humanity; we’re flawed
14 Dos and Don’ts of Blogging You Need to Know
In order to use blogging to communicate with your audience and drive traffic to your website, you need to understand some important do’s and don’ts
Blogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. In order to use blogging to communicate with your audience and drive traffic to your website, you need to understand some important do’s and don’ts. Keep reading to discover what they are and how you can get the most out of your business’ blog. The Benefits Of Blogging For Your Business Blogging has many powerful benefits for your company and will help your brand in tremendous ways, from boosting visibility to establishing credibility.
Gmail rolls out better, smarter spell check and grammar corrections for G Suite
Services like Grammarly are trying to up the quality of your email copy, but now Google is taking some initiative itself by bringing improved spell check capabilities and grammar suggestions to Gmail.
The company says that G Suite users will soon notice inline suggestions, powered by machine learning, that appear as you type out an email. And Gmail will edit some autocorrect “common spelling mistakes” without you having to click anything or take any extra steps. Aside from misspellings, it’ll also detect mistaken verb tense. From the composer’s perspective, the main benefit is that you’ll no longer have to manually click “check spelling” in the compose window for Gmail to analyze your email. Instead, red lines appear under misspellings and blue lines
3 Things to Double-Check Before You Hit Send on That Email
You’re so proud of this email. The design is outstanding, and the copy is so convincing, it would convert the Dalai Lama himself. So, why wait? You hit “Send” and watch your open rate updating by the minute. People are loving it. One of your subscribers even replies to congratulate you. Oh, wait… they’re writing to let you know your main link is broken. Has this ever happened to you? You probably see other organizations failing to double-check basic components of their emails before hitting the “send” button. We all
4 Reasons why bad writing skills kills your company's productivity
Badly written emails that are too long, unclear, or poorly organized monopolize time. In fact, the level of productivity drops altogether when business people have to deal with lousy writing.
There’s something that you may not have guessed causing friction and slowing your business down. It’s not just workers who are doing it, it’s management, too. As a result, this mystery issue is making everyone’s jobs much more difficult. You guessed right; bad business writing is the culprit. Business people spend a lot of time reading and writing, from estimates to articles to emails. Since communication is a large part of their job, it’s safe to assume that a sizeable portion of that time gets spent on emails. Badly written
Four Ways To Brand Your Company On Social Media
There are 2.77 billion users across social media platforms, and they spend an average of 136 minutes on social media each day.
Social media is a fantastic tool to enhance your company’s online presence. According to Statista, there are 2.77 billion users across social media platforms, and they spend an average of 136 minutes on social media each day. Approximately 90% of U.S. businesses are online with social media business accounts. These facts are motivating more companies to improve their branding techniques to stand out from all the clutter. It is becoming more challenging to keep customers interested and engaged for as long as possible. The following tips will help companies brand
5 steps to write an appealing first email to a potential client
First emails in both B2B and B2C email lead generation efforts are imperative.
Are you looking to optimize the templates of first emails to send to your potential customers? Then you need to know as many best practices as possible, in making the right impression. The importance of first emails in both B2B and B2C email lead generation effort cannot be overstated. Take welcome emails, for example. These are the first emails that online businesses send to leads and customers. For instance, they are sent to new newsletter subscribers and people who have just completed a purchase online. Their superior performance compared to
14 Ways To Improve Bad Communication Habits In The Digital Age
For better and for worse, the digital age has changed the way we communicate in nearly every facet of our lives. The workplace is no exception to this rule.
While technology can increase productivity by making it easier to efficiently share information, it can also lead to some poor habits when it comes to interacting with others. The members of Forbes Coaches Council know the importance of good communication skills, especially among colleagues. We asked a group of them to share some bad workplace communication habits they see most often nowadays, and how you and your team can improve those skills with 14 easy steps. 1. Practice Maintaining Eye Contact It’s difficult to hold a conversation with someone in
Employee Advocacy: Your Secret Weapon For Social Media Success
In today’s crowded social media landscape, many brands struggle to stand out and connect with their audiences. Fortunately, companies have easy access to a secret weapon—their employees.
In today’s crowded social media landscape, many brands struggle to stand out and connect with their audiences. Even if metrics such as follower counts grow, engagement remains low and yields little productive value. Fortunately, companies have easy access to a secret weapon—their employees. If brands can get their own employees to post about them on social media, they stand a much better chance of resonating with audiences and expanding their reach. This strategy, known as employee advocacy, works primarily because it gets to the heart of what’s required for companies
3 Tips For Writing Great Email Copy
Planning an email campaign starts by thinking about what you want to achieve; But, once you get to writing email content, it’s time to stop focusing on you/your company/ your product and think about your audience.
It’s Not About You Planning an email campaign starts by thinking about what you want to achieve; the new product you’re excited to promote; how the email will impact sales, etc. But, once you get to writing email content, it’s time to stop focusing on you/your company/ your product and think about your audience. What do they care about? It’s not the cool features of your new product, it’s the benefits it will deliver to your customer. Think about what’s in it for them. Make sure the final content is
THE TOP 5 CHARACTERISTICS OF EFFECTIVE BUSINESS COMMUNICATION
Somehow, we still fail to deliver effective business communication and the impact to the business is realized in delays, re-work, money, and political repositioning.
We have all been there. The business meeting where everyone interjects with their opinions and no one takes any notes. The next month there is a follow-up meeting that consists of the very same discussions except that the participants have spent the entire month becoming more emotionally invested, and still there is no one taking notes. A year later the same discussions continue, and we hear it stated that, all evidence to the contrary, there is progress. We scratch our heads and try to have a positive outlook that things
AI AND EMAIL: A MATCH MADE IN HEAVEN?
Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can boost both subject lines and full messages.
Contemplating where to employ artificial intelligence? Email may be the right choice, because it can add a lot of value to messages, as well as boost productivity and efficiency -whether or not you’re going all in. Even AI that helps decide the subject line can really stand out. Among the tactics AI is enabling: A data-based decider of the basics. Your association probably already uses basic email tactics, such as A/B testing of subject lines and send time. While Practical Ecommerce’s Carolyn Nye said AI can help tweak these processes
Small Business Marketing on a Budget
Even though you do not need an unlimited budget to market digitally, you do need a solid strategy so that you are targeting the right audience and creating the right message about your small business.
Small businesses are often operating on a tight budget, which can make finding the money for quality marketing a tough task. Fortunately, we live in a digital age that provides many ways to productively market your business digitally on a very small budget in order to grow your customer base and your own reputation. However, even though you do not need an unlimited budget to market digitally, you do need a solid strategy so that you are targeting the right audience and creating the right message about your small business.
The importance of proofreading your digital signage
It's important that your digital signage message text be accurate. Yes, we're talking about spelling, punctuation and grammar. And yes, it is important.
Digital signage is a visual medium, and much of the information you wish to impart can be done with images, icons and videos. These can do a lot of the work, but you're also going to have to use text, and the words we choose not only decide how effective the communication is, but how trustworthy our messaging is perceived to be. It's important that your digital signage message text be accurate. Yes, we're talking about spelling, punctuation and grammar. And yes, it is important. A study a few years
How to Improve Your Business Writing
However, effective communication is imperative in business. Without good communication – especially with clients and business partners – you run the risk of initiating a project, developing a new product, or launching a new strategic initiative in a way that leads to dead ends.
If you work in business, you might not view professional writing as critical. After all, the real challenges involve profit margins, employee retention and marketing. It's possible that you hire someone to write marketing literature or social media content anyway. However, effective communication is imperative in business. Without good communication – especially with clients and business partners – you run the risk of initiating a project, developing a new product, or launching a new strategic initiative in a way that leads to dead ends. Customers won't understand your business objectives,
Stop The Scroll: Four Tips For Creating Thumb-Stopping Social Media Ads
Social media advertising has proven to be one of the most versatile, cost-effective strategies that businesses can use to reach their target audience and boost sales.
Do you remember the television ads of yesteryear, where the volume was slightly higher and “Big Al” shouted out the best deals on his used cars in an attempt to get your attention? Well, thumb-stopping ads on social media are today’s equivalent tactic. It’s no secret that a social media presence is essential for connecting with consumers and efficiently spreading brand awareness. However, brands need to go beyond simply having an account if they want to leverage social media platforms in a productive and meaningful way that makes a difference
Ways You Can Use Technology To Improve Writing Skills
Technology has drastically changed how we do things in the 21st century. So many systems have been simplified through the use of customized applications made to look easy, and writing is one of them. It is also not just simplifying the process but as well as improving the final product of that process.
Before the use of laptops and computers to typewrite essays, papers and thesis were introduced. We were accustomed to handwritten and outdated means, which were awkwardly slow for use. However, currently, times have changed, and it has brought innovation to almost every sector of the industry. The writing was never left behind, and we now have incredible applications that writers and students can utilize to their benefits. We understand how hard it can get writing your papers because not everyone has the right skills to write a high-quality paper. However,
5 Automated Email Marketing Messages You Should Be Using
Email marketing is one of the most productive and effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you utilize productivity tools to increase efficiency by automatically sending targeted messages based on specific customer behaviors rather than doing it manually.
The reality is no small business owner has time to write individual messages and send them to people one-by-one at just the right times. Even if you have the budget to hire a staff or agency to help you, there aren’t enough hours in the day to manually leverage every email marketing opportunity available to you. That’s where automation changes the game. Here are five email marketing messages that you can set up to go out to customers and subscribers automatically based on behavioral triggers, which are practically guaranteed to
The 9 Skills It Takes to Succeed as a Freelance Writer
Owning your own freelance writing business requires a specific skill set centered around strong work habits and good communication skills. Before you jump in feet first, take some time to figure out if you have the following skills: Strong writing skills While you don’t need to be an expert on everything to succeed in this field, the most basic tool you must have is great writing ability. You can learn the other skills to succeed with selling your freelance work, but you must be extremely confident in all aspects of
Why No One Reads Your Emails And How To Fix That
Below are tips to tackle the common errors we make when communicating via email, increasing productivity by increasing the chances that when you send an email it causes the reaction you were hoping for.
You send the email and you may have even put some serious effort into making sure that it speaks to the person you’re sending it to. But you fail to get the response you wanted or sometimes a response at all. What went wrong? Below are tips to tackle the common errors we make when communicating via email, increasing productivity by increasing the chances that when you send an email it causes the reaction you were hoping for. Know when to and when not to use email. Email isn’t the
How To Win At Client Communication
Humans communicate all the time, but that doesn’t mean communication is easy. If you want to attract and retain the right clients, you need to be an all-star, productive communicator.
Did you know that 82% of all customers expect an immediate response from brands? That’s according to HubSpot’s 2018 “Consumer Customer Support Survey,” which surveyed 1,000 consumers. You have some leeway if you work in a business-to-business (B2B) space, but the fact is that your customers expect efficient and effective communication. Humans communicate all the time, but that doesn’t mean communication is easy. If you want to attract and retain the right clients, you need to be an all-star, productive communicator. Why Is Communication So Important? Communication isn’t a fluffy
Six Ways To Write A Winning LinkedIn Summary
Let’s take this writing project step-by-step to make it easier for you to create a more effective Summary.
1. Write in First Person Contrary to what you may have done in the past, Summaries are no longer advertisements written like they came off a press release, a job description or a resume. That is the initial challenge as writing in the first person means you are writing about yourself. Displaying your personality. Talking about you using “I.” Many people treat this part of their profile as a biography, but that is a mistake. To be effective, you need to really write it more like a self-marketing pitch but
Five Tips Leaders Can Use To Communicate Better
Do I really know myself as a leader? This question probes into the very understanding of how an individual prefers to behave in a natural setting. For the most part, the responses normally drive the axiom, “What you see is what you get.”
Some years back, we were retained to lead a community and business leadership program. My task was to kick off the week by conducting a leadership workshop. The theme was self-awareness, and I sought to help participants answer one central question: Do I really know myself as a leader? This question probes into the very understanding of how an individual prefers to behave in a natural setting. For the most part, the responses normally drive the axiom, “What you see is what you get.” Throughout the preparation process, three of
Best UX: Tips for Writing Microcopy That Converts
Great UX content and microcopy guides users within a product and helps them interact with it. It assists users in solving their problems and helps them achieve their goals. Compelling UX content motivates the right behaviors and inspires users’ loyalty and love for your brand.
How can you make your user experience (UX) content and microcopy compelling? Great UX content and microcopy guides users within a product and helps them interact with it. It assists users in solving their problems and helps them achieve their goals. Compelling UX content motivates the right behaviors and inspires users’ loyalty and love for your brand. Now imagine your app’s users get stuck because the instructions on how to proceed to checkout are unclear. Or think about an error popping up followed by an error message that does nothing.
Effective Messaging For Non-Storytellers
If you were to ask me to tell you a story, I would first go silent and then stutter as I racked my brain to come up with a good one.
Everyone loves a good story. There are people like Gary Vaynerchuk who could make a trip to the vending machine sound like an exotic epic adventure, people like Jocko Willink who have courageously fought in battles and lived to tell us about it, and people like Oprah who came from homes of heartbreak but defied all odds, disrupted their industry and changed our world. And then there are people like me, who are naturally concise, fear misleading people with possible exaggeration and have enjoyed fairly comfortable but not exciting lives.
Social Media Trends to Look Out for in 2019
Going into the New Year, be sure to have your social media marketing strategies top of mind.
Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyalty, and validating your brand are a few reasons why you should never shy away from social media marketing. Have a big social media presence—build relationships and communicate with your market and customers. Doing so will make a difference! What’s Happening Now Each year, many trends come and go. As
What does your body language say about you? 5 gestures you should pay attention to
We communicate with our bodies and how we do it is a reflection of our identity.
As human beings, we are communicating with each other constantly, whether or not we are aware of it; even without speaking a word, we can transmit what we think and feel. We continuously transmit a message through our physical presence, our appearance, our facial expressions, the way we dress, and our posture. Body language sometimes has an even greater impact than our words because of all the visual information we provide, often unconsciously. Among the various parts of our body, it’s clear that our face has an especially large capacity
Do You Have A Communication Playbook? If Not, It's Time To Create One
Do you have standards or guidelines for how you want your people to communicate? Do they know what’s expected of them when they’re in front of clients or talking to their teams? Have you posted a playbook or provided reference tools?
At the risk of sounding cheeky, if you said no, why not? My motto has long been “communication is the currency of success” -- simply put, it's how we get things done. More specifically, we communicate in order to serve customers and clients, to manage and motivate, to persuade and sell and to inform. It’s how we build careers and businesses. It’s not enough to simply broadcast a set of words or dump a load of information; we need to do it thoughtfully and strategically. We assume that the smart,
2019: COMMUNICATIONS TRENDS YOU NEED TO KNOW
Fiscal budgeting is upon us, and it's time to look into 2019 to plan new projects. For most, customer engagement and experience is top of mind, and a huge player in that space is around communications and specifically targeting clients via the medium they choose.
While there may be some uncertainty on what 2019 holds for regulations and market behavior, one thing remains the same- you still have to communicate with customers, whether in the form of a statement, letter or marketing campaign. That said, here are some communications trends and predictions to keep in mind while looking for ways to utilize and leverage business-critical data delivery to drive incremental revenue and strengthen customer relationships: 1. Social messaging is taking over Sixty-two percent of millennials are more loyal to brands that engage them via Over-the-Top
Language for Nomads
We are pleased to introduce Lauri Iungman, our newest member to the team, who is kick-starting the relaunch of our blog as we transition from Mailfixer to Rephraser.ai. Her first piece offers an intimate introduction to our Lauri.
Living in a foreign country with a foreign language and culture is overwhelming. Communicating effectively and professionally in your second or third language can feel close to impossible – at least initially. Unfortunately, I know this feeling all too well. I moved to Israel from Australia four years ago and I was thrilled I could continue working as a veterinary nurse, which I had done for the seven years prior. There were so much that was foreign moving from Sydney to Tel Aviv, and so it was comforting to know
How to Write a Better Fundraising Letter
Make Your Letter Personable, Specific and Easy-to-Read
Just like copywriting, writing great fundraising letters is not for the amateur. While businesses can often afford to pay the big bucks for great copywriting, nonprofits often depend on in-house staff to write that important letter and to put together a direct mail package. Don't despair. You can do it even if you're no more than a one-person shop. Here to help are the cardinal rules of writing a fundraising letter, adapted from Mal Warwick's immensely useful How to Write Successful Fundraising Letters. Use "I" and "You," but mostly "You."
8 simple ways to become a better business writer
Let’s face it: Everyday business writing can be hard. Facing down a blank page or screen, you want to get your point across to your colleagues or audience, but it’s sometimes a painful process if the words don’t come naturally or English is your second language.
Fortunately, it’s not necessary to be an award-winning scribe to be an effective business communicator. So, before you write your next email or report, keep these tips in mind: WRITE FOR THE READER, NOT FOR YOURSELF. It sounds basic, but good writing starts with knowing your audience, yet the most common problem is that people write for themselves, says executive business writing coach Mary Cullen. “We write from our own perspective rather than the perspective of the reader. In business writing, there aren’t that many firm rules because so much
Our tendency to translate gender literally
Gender issues create a whole lot of questions during translation that are not only challenging because a mistranslation could change textual meaning, but it could go so far as to cause offense.
A Look at Three Main Gender Issues Grammatical Gender: Grammatical gender refers to gender assigned to nouns. Some languages do this and others do not. Two main problems arise when translating between these two systems: The source language uses a gender-specific article or pronoun, but the target language does not have such. There are times when the gendered use of “you” may be grammatical only, but there may be other times when it is important that the “you” refers to a boy or girl given the context of the text.
Don’t send an email without doing these three things
You probably don’t put much thought into crafting an email, which means it’s likely you are making some potentially embarrassing mistakes.
You may have received training on giving a good presentation or writing a successful business proposal, but few of us spend as much time learning how to craft a good email. It’s quick and easy, but few of us give much thought to shooting off an email, so that makes it ripe for misuse. “Email is simultaneously messy, imperfect, overwhelming, and impoverished,” says Nick Morgan, author of Can You Hear Me? How to Connect with People in a Virtual World. “Email is so easy to send that it’s become a
The Latest B2B Content Marketing Trends, Statistics and Insights for 2019
Content marketing is without a doubt, an evolving discipline and one that both marketers and organizations continue to work out.
Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America research. The ninth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. As the findings support, content marketing is without a doubt, an evolving discipline and one that both marketers and organizations continue to work out. Here are some key insights from the report: Most marketers consider their B2B content marketing efforts to be successful This year’s report indicates marketers have
7 skills every professional IT resume needs
Communication. Political savvy. Emotional intelligence. Here’s how to show these skills and 4 other must-haves in your IT resume.
When it comes to creating an effective IT resume today, forget about tasks: Think accomplishments and so-called soft skills. As organizations look for candidates to help lead their transformational efforts, with life-or-death consequences for the business, they’re looking for not only knowledge of technologies themselves, but also the suite of personal and professional skills required to translate that technology into positive business outcomes. Can you handle difficult conversations? Deal with confrontation? “Things that were nice to have in the past have now become absolutely essential for CIOs,” Suzanne Adams, research
5 SEO Best Practices for Content Development
If you create great content but no one sees it, does it provide any value for your business? Most likely not.
We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. The other half is getting that content in front of the right people at the right time. While one of the best ways to deliver your content to the right audience is to promote it on a variety of channels, such as on social networks or in email campaigns, that requires you to
This Experiment Reveals the Best Way to Send a Cold Email
Cold emails are one of business’s greatest paradoxes. We all know what bad cold emails look like -- after all, we receive and delete them all the time -- but we can’t seem to stop ourselves from sending bad ones, either. We see mistakes, and then we repeat them.
It’s time to stop that cycle. Cold emails are an unfortunate necessity; we’ll always need to reach people we’re not connected to. But the secret to sending a great email isn’t hidden: It’s sitting right there in your own inbox. All you need to do is look, consider what makes you respond to emails and then repeat that for other people. To illustrate this, I recently ran an experiment on LinkedIn. I asked my followers to tell me two things: 1. What people cold-email them about the most. 2. What
10 Writing Tips: Improve Your Communication, Look Smarter & Get What You Want
Bad writing is wasting your time.
Eighty-one percent of businesspeople surveyed for the State of Business Writing report said that bad business writing—that which is too long, poorly organized, unclear, and full of jargon and errors—wastes “a lot” of their time. Of course, I’m a content manager by trade, so poor writing works out for me in the job security department. But it’s also painful to watch, like Charlie Sheen post-2009 or Donald Trump’s understanding of how Google works. Let’s do better. I’m here to help. Here are my 10 biggest tips to improve your writing,
Nine Ways To Boost Company Culture With Remote Workers
These days, many teams are made up of both in-house and remote staff. But this type of office arrangement is not without its challenges. After all, with part of the team not physically present, it can be harder to communicate, check in and maintain a cohesive company culture. Fortunately, technology has helped to bridge that gap.
1. Live your company values every day. A coherent company culture happens by being consistent in living the values every day, from the founders and the leadership team down to the framework and documentation where that culture is executed. We encourage ad-hoc informal meetings, when walking to get coffee or doing other non-work experiences, for further bonding time. - Arry Yu, StormX 2. Celebrate your company culture. We have a #kudos channel on Slack and a #failwall channel, in addition to fun ones such as #photos and #music. These channels
Slogging Through Email Is Probably Why You're Worried About Your Productivity
As a professional speaker and trainer, I meet new clients almost every week. When I ask what their biggest challenge is at work, the most common response is, “I am overwhelmed.” When I ask what is overwhelming them, they almost always say email communication.
As George Bernard Shawn once said, “The single biggest problem in communication is the illusion that it has taken place.” This seems to be backed by data. Research by The McKinsey Global Institute found the average employee spends 13 hours a week reading and responding to email. That's 28 percent of a person's work time. To put it in perspective a little more, that's 650 hours -- or 16 weeks -- a year spent on email. So the question that comes up time and time again is “how do we
Five Steps To Improving The Overlooked Skill Of Effective Email Communication
Communication is critical to a successful IT career and organization and can be quite detrimental if it goes unaddressed.
In an information technology (IT) organization, effective communication is a core competency that is often overlooked. As leaders build technology teams, we focus on employees that have strong technical aptitude, problem-solving skills and how a person’s demeanor and attitude will fit into the team. However, we can take communication skills for granted. Why do we do this? Communication is critical to a successful IT career and organization and can be quite detrimental if it goes unaddressed. Communication integrates the business with IT. The more they know, the more they feel
This 5-Second, Science-Based Tweak Makes Women More Productive, Especially in August
Here's a little known fact: according to multiple, peer-reviewed scientific studies, employees in offices that are "too cold" have lower productivity. I put "too cold" in quotes because what's "too cold" for you might be "too warm" for me.
To address the subjectivity of office temperature, most companies set their thermostats to the 'Standard 55' guideline, which assumes the average worker is a 40-year-old man dressed in a business suit, i.e. the average office worker in the 1960s. Unfortunately, what feels "just right" to today's button-downed male baby boomer male often feels "too cold" for women of any age because, as science has repeatedly shown, women get colder faster and more easily than men. Specifically, women on average have higher core body temperatures than men, especially women using hormonal
FIVE WAYS TO DEVELOP EFFECTIVE BUSINESS COMMUNICATION SKILLS
If you're an entrepreneur, you'll always want your business to run as smoothly as possible. Many a time, your key areas of focus are skillsets like time-management and leadership. These skills are important but there is one skill that is underrated and is always overlooked and that is communication.
Now, why is good communication necessary at a workplace? Simply because the perils of miscommunications are huge and sometimes unaffordable. Miscommunication at home can lead to feelings being hurt and damaged relationships. At a workplace, it can decrease productivity, hurt feelings, and makes the work environment quite toxic. When the communication is clear, effective, and two-way, it helps in clearing the mind which leads to decrease in stress and conflict. When there is decrease in conflict and the minds are clear on what to do, the productivity automatically increases. So,
Maintaining (and Increasing) Employee Productivity during the World Cup and Beyond
With 'Football’s Coming Home Syndrome' spreading to every office globally, managers all around the world will have been particularly focused on one thing – employee productivity.
Home or away? There are clearly contrasting opinions when it comes to the World Cups impact on productivity. On the one hand, Insider.co.uk reports that a poll of over 2,000 UK workers conducted by FootballTips.com revealed the average number of unauthorized absences expected for each football fan could be as a high as four days. Using this figure, a median seven-hour working day, the UK’s average earnings per hour and viewing figures from the last World Cup the report estimates it could cost the UK’s economy up to £13bn. On
13 Checkpoints Marketing Execs Can Use To Assess Their Communications Plans
Every good communications professional needs to have benchmarks that measure the success of their communications plan. You must consider what is working with your strategy and how you can strengthen it as you move forward.
Developing checkpoints is a good way to determine if you are hitting all the marks and checking all the boxes along the way. This helps you establish the success of your communications plan -- and if tweaking needs to be done. Below, 13 members of Forbes Communications Council share the one checkpoint that marketing executives can use to grade themselves on the strength of their communications plans. Here’s what they had to say: 1. Authenticity The main checkpoint marketers should focus on in their communications plans is authenticity. Regardless of
The 7 Communication Hurdles Stifling Your Company’s Efficiency
One of the biggest sources of inefficiency in your company is going to be communication.
It underlies almost every productive action within your business, whether it’s conveying instructions to a subordinate or disclosing your results to a client or investor; accordingly, even a small inefficiency in your lines of communication can result in a major loss of time/money. Fortunately, knowing the key hurdles to effective communication—and learning to overcome them—can help you smooth out these problem areas and build a more efficient business. How Communication Affects Your Efficiency Ultimately, your business’s efficiency is impacted in three key ways: Message accuracy. If you convey the wrong
How Is Content Marketing Changing in 2018?
Content marketing is an ever-changing practice, but that’s no excuse for staying behind instead of keeping up with the trends. 2018 has already been a great year for content marketing, and it’s only going to get better through the rest of the year.
If you want to make sure you get on the right tracks early enough to reap the benefits before 2019, you need to get familiar with where content marketing is heading in 2018 and how to adjust for it. Trends Set to Continue in 2018 What do we expect to see throughout the rest of 2018 in the world of content marketing? Here are some of the trends that are continuing to gain momentum: Increased Personalization People are growing more and more interested in content that is hyper-personalized to their
4 Ways Businesses Should Be Using Press Releases — But Many Aren’t
Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.
However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus. And frankly, the biggest reason is that they don’t know what to announce. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones Milestone announcements make excellent press releases, because they convey business growth — which is a core part of strategic brand marketing. Examples include
Simple Tools You Can Use to Manage Your Time and Increase Productivity
In today's professional landscape, workers -- especially millennials -- report that productivity is hard to achieve. According to a recent Gallup survey, 55 percent of Millennial workers reported they aren't engaged enough at work and their productivity suffers as a result.
Whether it's the distractions of an open office, high stress levels or persistent procrastination, the barriers to productivity in the workplace can be burdensome. For many workers, the ability to work efficiently relies on a combination of factors like motivation, time management, training, mentorship and talent. But, a large part of increased efficiency is also one's ability to learn. In today's professional landscape, workers -- especially millennials -- report that productivity is hard to achieve. According to a recent Gallup survey, 55 percent of Millennial workers reported they aren't engaged
The most annoying things about the English language, from people who are learning it
English is the most studied language in the world, with 1.5 billion people learning it. But just because English is popular doesn't make it easy.
Many English learners have vented about the most annoying aspects of the language in the obvious place: the internet. Their complaints range from its confusing spelling to its abundance of synonyms with barely imperceptible differences in meaning. We looked at comment threads on Reddit, Quora, and other forums to compile 11 of the most annoying things about English, straight from people who are attempting to learn the language themselves. English speakers say 'an hour and a half,' but not 'two hours and a half' "Hour and a half. Two and
How to Hook Your Audience Within the First 60 Seconds
Start with the power your audience craves.
How you open and close your presentation decides everything. Nothing matters more for effectiveness. The internet is full of great ideas for how to open and how to close speeches. You’ll be ahead of most speakers if you can just avoid the most common error. I’d like to focus on a more specific question: how to choose an opening and closing, rather than which one to choose. The “how” question is vital, because everything about your speech rides on your ability to mesmerize the audience from the first nanosecond to
8 Tips for Writing a Great Press Release
Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.
Indeed, great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview — and thus, more visibility and new customers. Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a
How the Single Most Important Feature on LinkedIn Just Got Even More Powerful
LinkedIn recently restored some key components of the most popular (and powerful) feature on the platform. Here's how to take advantage.
f you want to win new business and build a valuable network on LinkedIn, it's all about understanding how to find (and utilize) context for a one-on-one conversation. With the plethora of available data on all 550 million members of the world's largest social platform for professionals, LinkedIn makes "cold" introductions and exchanges easy to accomplish. Taking just a few moments to glance at someone's LinkedIn profile gives you any number of potential ice-breakers or conversation starters--where someone lives, his or her job title, where he or she attended school,
4 Ways To Combat Workplace Communication Breakdowns
A recent report by The Economist Intelligence Unit and Lucidchart examines different communication styles in the workplace and the effects they have on organizations.
Spend a day in any office, and you’ll quickly observe the multitude of different communication styles present in the workplace. Some people like to stick to facts and figures; others love to ask about your latest family vacation. Some people’s eyes glaze over if you start by diving into nitty-gritty details; others panic if you don’t start a project with a robust timeline in place. What’s not quite so readily apparent is the impact these differences can have on the workplace. A recent report by The Economist Intelligence Unit and
How to Put the Trust Back Into Email Marketing
Email marketing has become a dirty word, but we can make things better. To regain the trust of subscribers, email marketers can look to the ideals and practices of the old-fashioned personal newsletter.
I receive too many emails from brands. The frequency is high and the relevance low. I get product offers when I’m not in the market to purchase and content offers with no relevance to my role. If I recall opting in to a company’s emails, I respectfully unsubscribe. Otherwise, I click “block” or “report as spam.” Email marketing has become a dirty word, but we can make things better. To regain the trust of subscribers, email marketers can look to the ideals and practices of the old-fashioned personal newsletter. Personal
Biz Smarts: In age of texting, email etiquette is vital
We have become a texting society, where full sentences have become a thing of the past. We communicate in acronyms, memes, or worse, an inferior form of hieroglyphics called emojis. In business, communication matters.
According to a recent study, a typical corporate email user sends and receives about 110 messages daily. Given that email is still our most common form of communication in business, we should all put in a little more effort. After all, if you’re emailing a client or customer, you don’t want them to think you’re too busy, careless or illiterate. We have a policy that every email recipient must be addressed by name. It may or may not include a salutation, but it will definitely include a name at minimum.
Four Types of Emails I Actually Open and Why
Email marketing has taken a back seat in recent years to newer digital marketing channels, such as Facebook, Instagram, LinkedIn and Google. However, marketing and sales teams all around the world are still using email to drive results.
In the early days of email marketing, open rates could be as high as 75 to 85 percent. Today, the average email open rate is just above 20 percent. With email being such a saturated marketing channel, the trick is writing emails that people actually feel compelled to open and read. Time spent crafting compelling email content is time well spent. Not only are emails easy to track and analyze, they also allow you the option to segment based on different types of customers and leads. It is important to
Why Investing in Gender Equality is Crucial for Your Business’s Future
Brands that are willing to go beyond the baseline "we believe in gender equality" and really take a stand can attract an even more loyal customer base.
We just saw another International Women’s Day come and go, and the interest in this 100-year-old holiday is greater than ever. For proof, just look to Google’s Think with Google blog. According to Google’s data, “International Women’s Day reached peak search interest in March 2017–the same month that global search interest in gender equality reached its highest point.” Given the prevalence of women’s issues in the overall cultural conversation – from the #MeToo movement, to the continued push for equal pay, to the ongoing conversations about how race and gender
The Emotionally Intelligent Way To Cold-Email People (If You Must)
People don’t love being contacted out of the blue. So you need an opening line that puts your recipient front and center. Here are five ways to craft one.
I get about 10 cold emails a day. Most are from PR firms who know I’m a Fast Company contributor and want me to write about their clients. If the first line fails to draw me in, I hit delete; if I like the sound of it, I’ll read on. Same goes for cold phone calls from organizations pitching financial advice or seeking money for a charity: That opening statement is everything. How do you create an opening–whether for an email or a phone call–that makes the person at the
10 Ideas To Help You Integrate Email Marketing With Social Media
10 of the most helpful tips on how to integrate email marketing with a social media strategy to increase conversion and engagement, achieving the best results for your clients.
Digital marketing is the epitome of every modern business. Achieving a goal through the means presented by web tools, an online strategy often requires the coherence of a message throughout social media, email marketing and a website strategy. Yet, in most cases, due to the specialization of experts within a certain spectrum of the digital marketing space, businesses are left with segregated online presence. Today, it’s common to see a brand have astounding social media pages, while its website is left with an age-old design. A diverse and active email
Making a Great First Impression
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed.
With every new encounter, you are evaluated and yet another person's impression of you is formed. These first impressions can be nearly impossible to reverse or undo, making those first encounters extremely important, for they set the tone for all the relationships that follows. So, whether they are in your career or social life, it's important to know how to create a good first impression. This article provides some useful tips to help you do this. Be on Time Someone you are meeting for the first time is not interested
How Winter Olympics skills apply (sort of) to internal communication
Workplace survival requires the precision of a master curler, the nerve of a bobsled pilot and the agility of a slalom skier. Let the messaging games begin.
What do communicators have in common with figure skaters? Style points count, but it’s mostly about execution and sticking the landing. Thankfully, triple lutzes, ice dancing and shiny outfits are not required at most offices, but we all have an audience—and judges—to whom we’re beholden. In observance of the 2018 Winter Olympics, here are four more events communicators might recognize: 1. Curling the stones of strategy. Communicators aren’t typically tasked with gliding polished granite stones onto concentric circles, but successful communication does require precision, teamwork and strategy. It takes a
Here’s a 30-Second Test to See If Your Content Has Any Chance of Taking Off
Every piece of content should do one of two things: help a reader learn something new or feel a strong emotion. Delete everything else.
Here’s a sad story I see all the time. I see a hellbent content creator commit a ton of time, for the sake of being consistent, only to create so-so content that nobody cares about. How many company blogs do you know publish multiple times a week and receive a total of zero comments and zero shares on their articles? They spend time and money to write a story that nobody reads. It’s sad. To fix this, I want to give you a framework to help you create outstanding content,
Grammarly Fixed a Security Vulnerability, but It Still Can’t Fix Our Writing
Last week, Google security researcher Tavis Ormandy identified a bug in Grammarly’s Chrome extension that threatened to let “any website … login to grammarly.com as you and access all your documents, history, logs, and all other data.” To its credit, Grammarly quickly responded to the report and closed the hole.
If you spend enough time online—and if you’re reading this, you almost certainly do—you’ve probably been exposed to the ubiquitous advertising for a product called Grammarly. In a video that’s been viewed almost 300 million times on YouTube, the company promises that its app and browser extension can help you identify “errors that other spelling and grammar checkers just can’t catch.” In a more recent spot (“Write The [sic] Future”), Grammarly shows off some of its advanced capabilities, promising that it will help you avoid accidental plagiarism, use semicolons properly,
40 Different Email Greetings You Can Use in Your Next Message
Jokes aside, You wouldn’t think that your email greeting would be that complicated to write. But, I’ve learned that landing on that perfect sentence that seamlessly segues into the rest of my note is an art form in and of itself.
Do you know what I just spent way too long doing? Scrolling through all of my sent messages. I realized two very important (and slightly embarrassing) things: One: I send way too many emails. I mean way too many. Two: I start nearly every single one with “I hope you’re doing well!” Seriously. Every. Single. One. Has anyone ever been full of more hope than me? Jokes aside, You wouldn’t think that your email greeting would be that complicated to write. But, I’ve learned that landing on that perfect sentence
Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go.
Oh, hang on. Isn’t that . . . ? Yeah, it is. We would say welcome to the future, but that scares an awful lot of people. Case in point: all these stories about the robots coming to take our marketing jobs. There is legitimate worry in our industry today, and with good reason. AI and marketing are a perfect mix; so much of what we do involves crunching data and analytics. Surely that’s prime AI territory? But first, some housekeeping. The definition of AI has merged and melded since
How to Make Online Networking Work for You
While face-to-face networking is still the best way to grow your network of substantial relationships, online networking shouldn't be ignored. Learn how to jump in and do it right.
Who's best suited for online networking? On the one hand, the answer is obvious: Anyone with a computer and an internet connection can access the growing number of social networking sites on the web. The less obvious answer, however, is based on you and your interactive and time management preferences. Do you enjoy spending time on your computer? Some personality types avoid computer-based interactions as much as possible, while others seem drawn to their monitors, tablets and phones like moths to light bulbs. There's no right or wrong about it,
5 content distribution strategies for 2018
Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why.
I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why. On WordPress alone, 86.4 million blog posts are published every month. That’s a lot of content! Sadly, most of the content that’s posted is
Holiday networking emails: If you don’t write now, you may regret it later
When it comes to networking, holiday emails are “a low-hanging fruit,” said Jodi Glickman, CEO of Great on the Job, a communications company.
Here’s something to add to your seemingly unending list of holiday to-do’s: networking emails. You might be tempted to bury your head in the myriad work deadlines and family errands that already haunt your dreams these days. But, really, you should face up to reality: The holidays are one of the best networking opportunities you’ll get all year, according to career gurus. No, we’re not talking about the company Christmas party. We’re talking about touching base with current and former professional contacts: Bosses and colleagues present and past, former clients
3 New Email Marketing Trends You’re Company Will See in 2018
Any successful business has to be prepared to roll with the times.
This year is rapidly coming to an end. While most of us are busy preparing for the holidays, it’ll eventually be time to get back to work for the new year. And, a new year means new things to look out for in order to improve your business. You’ve probably noticed a lot of different trends this past year and hopefully, those helped you bring in more leads over the last 12 months. But, any successful business has to be prepared to roll with the times. Are you ready? Here
5 Key Holiday Email Marketing Tips for 2017
Email marketers must start preparing for one of the most important and busiest quarters of the year - the Holiday season.
Regular strategies used for email campaigns throughout the rest of the year may not be enough to cut through the inbox clutter during the holiday season. This calls for email marketers to define their holiday-specific marketing goals, and create email campaigns that stand out. We've collated five proven holiday email marketing tips to help boost your campaigns. Tip #1: Plan Smart & Plan Early "Rushed projects never return great results." - Sam Hurley, Founder of OPTIM-EYEZ. Most email marketers begin planning their marketing strategies months before the holidays begin, so
4 Subtle Ways to Make Your Chatbot More Human
Today’s chatbots are different, and Siri is a great example. Not only does she respond to conventional queries, but she can crack jokes, make suggestions and even help you perform certain actions, like make a calendar appointment or place a food order.
The bots of yesteryear were not nearly as capable as the bots of today. Ask anyone on the street, and they’ll remember the “chatbots” from services like AIM and MSN Messenger. They could answer questions and return search results, similar to Alexa or Siri, but they weren’t impressive, at least not in a human way. There was always the truth right there in front of you. You were talking to a computer programmed to answer and respond in a specific way. It was not a real, thinking, breathing person, advanced
The True Cost Of Poor Communication
As individuals, poor communication essentially equals an inability to communicate our value to the team — and a loss of value could mean the loss of a job. There’s a bigger picture, too: Collectively, poor communication can disrupt business on a fundamental level.
We all aspire to be better communicators. We all know that communicating well will help us accomplish our goals, impress our colleagues and our superiors and generate business. We all want to feel confident and project leadership. But while we see the benefits of good communication, we generally think about poor communication as a momentary setback. We fail to see the ways in which poor communication costs us personally over the long term, in a loss of credibility and a drag on advancement. As individuals, poor communication essentially equals an
SEPARATION OF LANGUAGE AND CULTURE KEY TO GLOBAL SUCCESS: HBS’ TSEDAL NEELEY
Professor Tsedal Neeley, of the Organizational Behavior unit at the Harvard Business School, has spent years studying Rakuten’s ground-breaking Englishnization policy, which has seen English adopted as the company’s official language. In this recent TED talk, she describes her findings.
https://www.youtube.com/watch?v=B8VoxpR08Vg First published on https://rakuten.today
English - The International Language Powering World Trade
English is the most widely studied second language in the world and its role as a communicative currency means that ensuring consistent standards of English across the world is central to its value.
Being multilingual is an increasingly important business skill as world markets become more globalized and interconnected than ever before. As new economies develop rapidly, the value of being able to speak Mandarin, Arabic and Hindi is increasing. However, English remains the leading international language, with an estimated 1.5 billion speakers across the world. The dominance of English is colossal; the most widely used language the world has ever seen. It is the language of modern scholarship, the internet and technology, the global media and advertising, international politics and diplomacy, and
6 Communication Tips to Strengthen Your Company's Culture
Teams often get tripped up by semantics as members interact. Here's how to model clear, consistent messaging and foster a more respectful work environment.
Humans are great but imperfect creatures. To convey meaning, we must talk. While ants work consistently as part of their queen’s hivemind, we get tripped up by semantics as we deliver and receive messages. In the workplace, this can make the difference between a job well done and a total communication disaster. If you’re an entrepreneur, a founder or a CEO, you might make the mistake of overlooking the role internal communications play in your business' success. Good leaders must set the example and the standard for great communication. They
Writing Productivity: 19 Tips to Increase Your Business Blog Output
Writing productivity is crucial when it comes to creating a successful business blog.
Not everyone is a writer. For a business owner making a first foray into blogging, output can quickly become a noticeable problem. It helps to maintain a writing and publication schedule. Below are some writing productivity tips to help you succeed with your business blog. It doesn’t really matter if you are in the b2b or b2c space – with the right habits in place, you can achieve better results. Writing Productivity Tips: Advance Planning – When you take the time to plan out your blogging schedule, it serves as
Easy Email Marketing Hacks to Attract More Customers
As a marketer, you can take advantage of the “Two-Second Rule” by paying attention to just a few key areas so that people will take action on the email you’ve sent. The “Two-Second Rule” revolves around the idea that we only have two seconds to grab a reader’s attention.
If you’re like me, you check your inbox first thing in the morning and you quickly scan that list of messages. Your brain quickly prioritizes which emails need your attention first, and they all get classified as: read now, read later, or read never — delete. Throughout the day, we repeat those actions whenever we check our inboxes. Our inboxes are flooded with messages from clients, colleagues, loved ones, and spammers every day. So, how can a business stand out from the pack? As a marketer, you can take advantage
14 Proven Ways to Improve Your Communication Skills
Successful leaders are able to meaningfully communicate with others. Steve Jobs inspired his employees to strive for perfect hardware products. Jack Welch mentored the senior leadership team of GE to new heights. Jeff Bezos is known for articulating the Amazon ethos clearly to employees and the world. All of these leaders possess outstanding leadership skills.
Here are 14 ways you can improve your communication skills in order to become a more effective leader. 1. Learn the basics of nonverbal communication. One study found that nonverbal communication accounted for 55 percent of how an audience perceived a presenter. That means that the majority of what you say is communicated not through words, but through physical cues. To communicate clearly and confidently, adopt proper posture. Avoid slouching, folding your arms or making yourself appear smaller than you are. Instead, fill up the space you are given, maintain
How to email, as explained by a Brooklyn VC
Here’s a bone for the liberal arts–minded among us in the startup world: writing good emails is a seriously important part of business.
Venture capitalist Shaun Abrahamson, of Urban Us, broke it down for us in a Medium post last week, Founder Emails, a subject with which he is no doubt deeply experienced. Last week we covered his fund’s new cohort of nine urban tech startups, chosen in conjunction with Urban-X, the Greenpoint accelerator. “Early stage startup email is not like your current email,” Abrahamson writes. Email “can impact your ability to find early customers and investors.” Here are some of our favorite of Abrahamson’s tips, summarized: You have to respond reasonably quickly,
Think email newsletters are dead? Think again
Forget what you read, online newsletters are far from dead, says Keyler Weber, account manager at integrated agency Stratitude. She says when an agency creates an outstanding newsletter, people will click on it and read it – there are four explanations for this resurgence in popularity.
Agencies shouldn't write off newsletters just yet. Here's why agencies should be spending more time on their newsletters: 1. It’s personal When a newsletter is personalized, you create a connection and start building a relationship with that subscriber. Compare this personalization feature to social media, radio, or print media, where your communication or brand message is seen by everyone. Newsletters are a direct way of communicating with your audience, so use first names in the design, create VIP lists with targeted offers, and let your personality shine through in your
The Role And Importance Of Communication In The International Trade Environment
Communication consists of so many dimensions and is a very complex subject. While discussing communication, one has to look at several aspects regarding the subject. You have to identify different skills, components and challenges in the environment of communication, though it doesn't end there.
A communication line also goes beyond the borders of your business and stretch to international companies. To successfully trade across international borders, you have to analyse the country and culture of the people whom you are trading with. You have to get a feeling for the way they do business and also for customs or manners that could offend them. People from a different background will feel honoured and will be much more open to business if they can see that you respect their ways. Because of this reason, it
Native English Speakers are the World's Worst Communicators
“A lot of native speakers are happy that English has become the world’s global language. They feel they don’t have to spend time learning another language,” says Chong. “But… often you have a boardroom full of people from different countries communicating in English and all understanding each other and then suddenly the American or Brit walks into the room and nobody can understand them.”
It was just one word in one email, but it triggered huge financial losses for a multinational company. The message, written in English, was sent by a native speaker to a colleague for whom English was a second language. Unsure of the word, the recipient found two contradictory meanings in his dictionary. He acted on the wrong one. Months later, senior management investigated why the project had flopped, costing hundreds of thousands of dollars. “It all traced back to this one word,” says Chia Suan Chong, a UK-based communications skills
16 Effective Ways To Break Bad Communication Habits
Members of the Forbes Coaches Council offered 16 simple and effective methods for breaking bad communication habits and building better ones.
Regardless of industry, a leader's role often involves managing the flow of information between team members, departments and other company stakeholders. That's why it's critical for all professionals to practice good communication habits and ensure that all involved parties are receiving messages loud and clear. But even the best of us sometimes slip up and don't communicate as well as we could. We interrupt others during meetings; we send typo-riddled emails from our smartphones; we get defensive and react instead of truly listening and processing the words we hear. 1.
5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested
Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span.
Whether we really do have shorter attention spans than goldfish, as the news tells us, or we’re just lazier, there’s no denying our tolerance for lengthy, complicated text has nosedived in recent years. For those in the business of writing cold emails every day, this is a constant source of frustration. It’s hard enough to get a potential buyer past the subject line of a message, so it’s downright disheartening to know that when you do, there’s no guarantee someone will read to the end. How many of us simply
This Email From Google's CEO to Employees Teaches Some Major Lessons in Leadership
In six short paragraphs, Sundar Pichai shows us how to respond to a crisis--and demonstrates how much words matter.
At this point, you've probably heard about "Google's Ideological Echo Chamber," a controversial memo written by a Google employee that went viral over the weekend. The 10-page manifesto argues (among other things) that women on average have a "lower stress tolerance" and are more prone to "neuroticism" than men. According to the author, these traits are due to fundamental "biological differences" and make men and women better suited for different kinds of jobs. At this point, I've read the memo multiple times, which has brought me to the following conclusion:
5 secrets Steve Jobs can teach us about writing effective emails
Their email exchange offers insight into what to do — and what not to do — when writing business emails. Murdoch’s notes are a classic example of how most of us tend to write: long, with multiple ideas and no clear message. Jobs used simple tactics to dominate the correspondence.
Five days before the release of the first iPad, James Murdoch, a high-ranking executive at News Corp., exchanged a flurry of emails with Steve Jobs. Murdoch and Jobs couldn’t reach an agreement that would allow HarperCollins, a publisher owned by NewsCorp, to add its books to the Apple store before the launch. Their email exchange offers insight into what to do — and what not to do — when writing business emails. Murdoch’s notes are a classic example of how most of us tend to write: long, with multiple ideas
The 5 Most Effective Ways To Market Yourself (And They're All Free)
The success of your career is your business. Whether you are a solo-entrepreneur, run a business or are an employee, you need to market yourself. And you do not need to spend money to get started. Focus on getting your name out there and building a presence so that you can get to the next level.
Here are five free ways to market yourself: 1. Write. One of the best ways to get your name out there and build credibility is to write and share your thoughts publicly. Write a post on LinkedIn. Submit a piece to an online platform or newspaper. Put yourself out there, and start becoming searchable. 2. Get quoted. Writers and journalists like to include quotes from experts to bolster their argument. You want to be that expert. Being quoted by someone else gets you recognized by a different audience to widen
No Matter Your Business, Words Are Your Business
Virtually everyone in the working world has had the experience of sitting down to write something, only to crumble at the thought of someone else reading it. Conversely, most everyone has dashed off a chat message, social media post or something else without thinking twice, then regretted it. One marks a brain block, the other, impulsivity.
What they have in common is this: whether it be through email, marketing, advertising or some other medium, communicating through the written word can be tricky and even nerve-racking, especially when it comes to your business. There’s good reason for that. Here’s what’s at stake. Your brand – Even when you aren’t around to talk about your business, your brand is. Your brand makes people remember you. Brand is also all-encompassing. And that means so are the words you use in everything from sales and marketing collateral, to website content,
Proofing emails is never a mistake
Have you ever received an email from a friend, colleague or even your boss that was filled with poor grammar and spelling mistakes? I have, and it certainly makes it hard to work out the sender’s intent when you’re so distracted by there . . . they’re . . . their poor grammar.
The power of words can’t be underestimated. They have the power to influence people, attract new clients and are generally a great way to communicate our thoughts and ideas. Businesses often spend a lot of money on marketing and corporate branding, but if you or your staff are sloppy in correspondence with the outside world, this good work can all be undone. Social media has many common terms abbreviated (btw and ttyl), but you can’t assume the person receiving it in a business sense knows what you’re talking about. Thanks
Image for the Entrepreneur
Definition: The perception people have of your business when they hear your company name. A business's image is composed of an infinite variety of facts, events, personal histories, advertising and goals that work together to make an impression on the public.
The key to having an image you can grow with is to match it to your target market. For starters, that involves knowing who your target market is. Second, you have to carefully and consistently build an image around that market. Any mismatches between your image and your target market's needs is likely to be pretty obvious. For instance, if you have an economical image but you're marketing to an affluent customer who spends freely, you need to change that before you can achieve significant growth. Here are some image
7 Blog Post Ideas That Will Engage Your Readers Every Time
It’s pretty much a no-brainer that you should have a blog these days.
Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to make a purchase or sign up for your email list. It’s pretty much a no-brainer that you should have a blog these days. But making the commitment to consistently create high-quality content is no easy task for small business owners. Especially if they don’t consider themselves to be strong writers. Luckily, there are a few tried and true blog post types that are
How Effective Business Writing Can Earn Fortunes
A well written business document is a powerful medium that tells a lot about you to your clients and customers.
Good writing skills are necessary for the success of any startup or business. Businesses that incorporate clear and concise writing practices always have a competitive edge over their competitors. A well written business document is a powerful medium that tells a lot about you to your clients and customers. Oscar Wilde himself once said: “Writing can feel painful, but it's incredibly rewarding.” In today’s competitive world, business writing is no less than a challenging job because writers have to responsibly speak on behalf of companies, find the right words and
Email etiquette: Should we be using emojis and smiley faces in the workplace?
Why there is no standard when it comes to email etiquette?
Emails are ubiquitous in a modern, globalized workforce. However, a well-crafted email can make the sender appear approachable and competent, while a poorly constructed one is less persuasive, and leaves recipients less willing to comply with the request. Alongside making requests and providing information, emails help us build rapport in the workplace and long-term business relationships. So it's unsurprising that there's a sizable market for help with email etiquette. An internet search for "email etiquette" generates 433,000 results, while a search for books on email etiquette fetches 76 titles (on
It's Time To Spring Clean Your Resume And LinkedIn Profile
Spring cleaning your job marketing tools doesn’t have to be as tiring as cleaning your whole house. It’s easy if you know the things to edit for maximum impact.
Do you like spring cleaning? I have mixed feelings about it. On one hand, you’re going to spend a day dusting, washing and throwing away old stuff. On the other hand, the sparkly clean feeling afterward makes it worth it. Like spring cleaning, updating your resume and LinkedIn can be tedious but the payoff is amazing. An updated resume gives you an upper hand when an unexpected guest (e.g., a job offer or recruiter) comes calling. Spring cleaning your job marketing tools doesn’t have to be as tiring as cleaning
GOOGLE JUST MADE EMAIL A HECKUVA LOT EASIER TO DEAL WITH
It’s hard not to feel an uneasiness about relinquishing the one capability—language—where humans have a leg up on machines.
A couple years ago, Google came up with an idea for eliminating the pesky task of writing emails. Instead of asking people to type sentences into a blank box like they’ve always done, the company started providing automatic replies that could be sent with a tap of a button. The feature, called Smart Reply, relied on Google’s machine learning brains to generate quippy responses based on the content of the received email. A note from a friend suggesting a dinner plan might be met with a “Sounds great!” or “Looking
How to Kick Start Your Writing to Boost your Personal Brand
One of the best ways to become known as the expert is to write. You could write to or for newsletters (association, corporate, community), newspapers (community, business, trade, weekly, daily), or magazines (general, trade, association, business).
Write a letter to the editor This is the easiest way to be published. Watch for an issue that you feel strongly about or that touches your business. The issue doesn't have to relate to your business. This is just a chance for people to know you. Take a stand. If you can make your communication funny, that is even better. Write it well. The editors will correct grammar and edit for length. Sign the letter with your name and a moniker that you like, or your business name. If
10 Common Writing Mistakes You're Probably Making, According to Data From Millions of People
With the rise of modern technology and possibilities for remote work, the written word has become more important than ever.
Of course, nobody's perfect, and an occasional mistake or typo isn't the end of the world. But if your written communication is consistently sloppy or riddled with errors, you can leave others with a bad impression, or mistakenly convey the wrong idea. So, what are some of the most common writing mistakes to look out for? Microsoft recently combed through the data provided by millions of subscribers to create a list of the 10 most confusing word or phrase pairs in the English language. If you want to improve your
Content and Email Marketing Statistics
A winning content marketing strategy combines blogging and email marketing.
Because while your blog is the best channel for making noise online, establishing your brand, and being found on search engines, email marketing generates a more intimate connection with your audience and builds mutual trust. And in synergy, their power is multiplied. Maximize your marketing by incorporating the following blogging and email marketing statistics: Blogging 60% of marketers say blog content creation is their top inbound marketing priority. 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. Compounding blog posts make up 10% of
Google Is Using Artificial Intelligence to Make a Huge Change to Its Translate Tool
Teaching machines to truly understand natural language has been one of the biggest challenges facing computer scientists working to advance artificial intelligence. But Google has made real progress in getting computers to look at language as more than just a bag of words, and these advancements are now making their way into its products.
Google Translate, for example, is getting a technical makeover with the introduction of Neural Machine Translation (NMT). Starting today, you’ll notice vast improvements for any translations with Hindi, Russian and Vietnamese. This follows the first go at utilizing NMT in Translate last November, when English, French, German, Spanish, Portuguese, Chinese, Japanese, Korean and Turkish all saw the same improvement. “We have 103 languages overall, and our goal is to get all of them working with neural nets,” a Google spokesperson told the Observer. He added the rollout of the remaining
5 tips to make cold emails work for you
Entrepreneur Adam Lyons changed his life when he contacted billionaire investor and "Shark Tank" star Mark Cuban. Lyons received a response from Cuban, who believes in the power of email, and the correspondence led to a lucrative deal for both.
Here are 5 things I learned about how to send the kind of cold email that gets a warm response. 1. Don't be afraid of never hearing back It happens to all of us and, yes, rejection hurts. But if you're optimistic about a potential opportunity, all you can do is try. Over the years, I've had cold emails go unanswered. That's life. I just moved on. 2. Don't be pushy Going overboard with follow-ups can be off-putting and ensure that your communication will go unanswered. In each case above,
How to Email Busy People and Get a Response
The key to attracting anyone’s attention through writing is by using engaging and persuasive prose. Good prose is welcome by a busy reader. In addition, keeping your content short and to the point increases the chance of getting a response.
I recall a time when emails were the preferred means of communication. Email was widely adopted, both for social and business purposes. Maybe this is why most people send lengthy emails that can easily be confused for an essay. At the moment, there are more avenues for social engagement, such as texting and social media. On the other hand, emails have become the dominant means of communication for people in business. With this in mind, you need to make sure the emails you write will be read and understood. The
Why You Need to Send More Email Than You Think
I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low?
Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority. If you don’t ask multiple times, you might miss out on sales. Are you missing out on sales because you’re not sending enough email? When it comes to email, there are three things you probably want to do more of: Segment, Simplify,
Communications in Turbulent Times
Now is as good a time as ever to remember that all communications—even the briefest of email messages—are an extension of yourself and your institution. As basic as it may sound, it would do us all a world of good to remember the three key elements of effective communication: message, audience and medium.
We’re two months into a new presidency and the US has never been more outwardly divided. And this division is bringing increasing awareness of the impact that our words have on the people around us. But for as much turmoil as we seem to be facing, we’re facing an equal amount of opportunity, particularly when it comes to the exchange of ideas and information—i.e., communication. And there are no easy answers on anything, it seems. Unfortunately, there’s no one-size-fits-all approach. But there are certain ways that we can guard against
31 Practical Tips to Improve Your Writing Overnight
I don’t know any writer who doesn’t want to be better at the craft. I’d be dishonest if I didn’t tell you that the best way to improve your writing is to write. But just telling you to write isn’t overly helpful. Instead, here are some things (big and small) you can do to improve your writing now.
1. Improve your information gathering As they say, “garbage in, garbage out.” You can’t write good stories if your information gathering is flawed. 2. Read everything Good writers are avid readers. Making time to read every day will improve your writing, whether what you read is well written or not. You’ll have more ideas and model positive examples while avoiding negative ones. 3. Keep an idea file You can’t write if you don’t have a topic to write about. Organize your ideas by writing them down, clipping them out, etc.,
Should You Email Like a Man? (There's a Difference)
In Honor of International Women's Day - Whether you hail from Mars or Venus may say a lot about how you email--and how your colleagues perceive you.
CNBC news anchor Maria Bartiromo announced during a segment on Closing Bell that one of her New Year’s resolutions was to start "emailing like a guy." What does that mean, exactly?, websites like Business Insider were quick to question. It might be more straightforward than you think, says Deborah Tannen, a linguistics professor at Georgetown University and author of You Just Don’t Understand: Women and Men in Conversation. Consider the colleague who signs business correspondence "xo" or softens an authoritative statement with a smiley face. There's one in your office,
Email Marketing Hacks: Read This Checklist Before Hitting Send
Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox. As there is no second chance, the wisdom is in ensuring that you send the right email the first time. Period. Mailchimp outrightly suggests to “recruit someone to proof the campaign for you.” In this post, we have identified some of the common, yet not so obvious mistakes, which email marketers make when setting up their email marketing campaigns.
Let’s take a look… 1. Ambiguous subject line The subject line is critical to your open rate so it's understandable why marketers advise using mystery, questions, offers or their combination in the subject line. Now before I make my point, two quick pointers: 68% of emails are opened on mobile devices An average mobile user receives 60 notifications a day Now think back again, users get your email notifications on mobile and they are overwhelmed already. The number of notifications they receive has surpassed their ability to view them all.
Why Good Writing Skills Are a Game Changer for Businesses
Top-notch brands can only be built by securing effective communication among the various factors. Therefore, improving your writing skills is the most important thing you need to work on for securing business growth.
Most emerging entrepreneurs spend at least 2-3 hours a day trying to guess the skills they need to have boost their businesses' performance level. Undoubtedly, communication skills rank on top of all the required skills, and this pertains not only to the company's CEO, but also its employees, regardless of their position. Top-notch brands can only be built by securing effective communication among the various factors. Therefore, improving your writing skills is the most important thing you need to work on for securing business growth. Well-written texts boost credibility This
The One Email Every Founder Should Know How to Write to Investors
You have to keep your investors in the loop, even when you aren't fundraising. Here's how.
So you raised your first round of funding. Good for you! Seriously, it takes a tremendous amount of work to close a round, so you should feel great about that. But regardless of the size of your round or the stage of your company, the hard truth is that you’re probably going to have to fundraise again. One of the most important and low-effort things you can do is send out a standard group update email in a consistent format. Right off the bat, that's potentially bad news. Fewer deals
Spelling mistakes 'cost millions' in lost online sales
An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.
Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half. Mr Duncombe says when recruiting staff he has been "shocked at the poor quality of written English". Sales figures suggest misspellings put off consumers who could have concerns about a website's credibility, he says. The concerns were echoed by the Confederation of British Industry (CBI), whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff. Written word Mr Duncombe,
5 Phrases You Should Never Use in a Sales Email
Good email copy writing speaks to individuals, not consumer groups. The reader wants the writing to appeal to her unique wants, needs, and pain points. Cliches do just the opposite.
Using a canned email template, or overly familiar phrases that add no value, only expose the sender’s laziness. By failing to craft a thoughtful and relevant email from scratch, you greatly reduce your chances of making a strong connection with your prospective customers. From the reader’s perspective, cliches feel hollow. They send red flags that the sender is lazy, thoughtless, or even fake. And even if the rest of the email is otherwise solid, one cliche can kill all appeal. As you sit down to write your next sales email,
Why Bad Spelling Means Bad Business and How To Fix It
“Good grammar is a predictor of professional success”
How do the following sentences make you feel? “I went to there office last week.” “Our buisness center is in New York.” “We provide serviced office’s and meeting room’s.” You’re probably wincing right now. Sadly, incorrect sentences like these are all too common. Of course nobody is immune and despite best efforts, sometimes spelling and grammar mistakes slip through the net. At Allwork, we hold our hands up too. Here’s one we made earlier (now corrected!): Typos like these are easy to fix. But unless you’re quick off the mark,
Foundations for writing stellar outreach emails
Sending cold outreach emails can be a daunting task and you need to know how to create effective emails that produce results.
Cold outreach emails. Heard about em’? If you haven’t, you’re in the right spot. If you have, then you may know email gives you a 2x higher ROI than cold calling, networking, or trade shows. So why isn’t everyone killing it with cold outreach emails? Sending cold outreach emails can be a daunting task and you need to know how to create effective emails that produce results. Today, we’re going to remove some of those barriers and help you build a solid foundation for stellar outreach emails. 7 Building Blocks
The 1 Sentence That Will Make (or Break) Your LinkedIn Profile
Here's the first step needed to create a client-attracting, lead-generating LinkedIn profile.
There are still so many misconceptions on how LinkedIn can be used, especially when it comes to winning new business for yourself on the platform. Case in point: Did you realize that LinkedIn is actually one of the most powerful, B2B-themed search engines on the planet? With nearly 500 million professionals in 200 countries, and with two new members joining every second, you have a whole lot of potential clients and customers under the same digital roof. Because LinkedIn is a searchable database, similar to Google, users can type in
5 Methods: How to Develop Good Writing Skills in English
Many young students and mature people want to improve their writing skills but they do not know how to reach this goal. The internet offers us thousands of techniques, the majority of which are completely useless. However, there are several basic rules that can definitely help you master the skill of good writing in English.
Everyone is supposed to know English if he or she wants to be called a well-educated person nowadays. Although many people are good at oral conversation, their writing skills are very poor. Apparently, it is not enough to speak well. One should also be able to express his or her thoughts on paper. Sometimes it is necessary to create a business document or simply write a Facebook message to your companion abroad. The simplest text requires profound knowledge of English. Many young students and mature people want to improve their
7 Tips for Writing the Perfect Email
Being able to communicate effectively is one of the most essential skills anyone can possess. No matter what it is you need, what it is you do, or where it is you want to go, your ability to communicate in such a way that actually warrants the response you desire— and in the time frame you hope to receive it — is vital to your success.
Here’s how to be a more effective communicator before shooting off an email: 1. Ace the subject line. This one’s simple. Either I know you already (and would recognize your name in the “from” field), or I don’t. Of course, if I already have a pre-established relationship with you, I’m probably going to be more inclined to open your email and see what you have to say. If I don’t know you yet, you’re going to need to pay extra special attention to what you put in the subject line.
Looking Ahead: 2017 Email Trend Report
It may be surprising to some, but the recent explosion of businesses using social media has done little to eclipse the power of email marketing. As an easy-to-implement, low-cost and highly effective form of marketing, email continues to thrive.
In fact, McKinsey recently found email is 40 times more effective at attracting new customers than Facebook or Twitter. While email may be the old industry stalwart, it is constantly evolving — every year marketers must adapt this tried-and-true tool to meet the changing needs and habits of consumers. Inevitably, new trends emerge as these strategies begin to produce exciting results. Here are a few of the email marketing trends predicted to take off in 2017: Meaningful brand experiences: It’s simple: when you create positive user experiences, consumers will have
5 Principles for Better Communication in the Global Workplace
A Project Management Institute study found that one out of five projects is unsuccessful due to ineffective communications, translating to $75 million at risk for every $1 billion spent.
Anyone who has worked in a global team setting has likely witnessed firsthand how communication problems are much more than inconveniences. They can be damaging and costly. A Project Management Institute study found that one out of five projects is unsuccessful due to ineffective communications, translating to $75 million at risk for every $1 billion spent. When my colleague and I began to study this problem with engineers working together from four continents, we found communication problems stemmed in part from assumptions the engineers had about communication. Common ways people
6 mistakes you should never make in a work email
So much day-to-day communication at work happens via email on or apps like Google Hangouts or Slack. Yet most employees never receive formal training in email writing, because it's just like communicating in person, right? Not really. A CEO of a $16 billion business says that the way you write emails could help or hinder your career.
CNBC asked several career experts to share their biggest do's and don'ts of email writing. Here are their top rules: 1. Don't hit 'send' when you're emotional You may feel sorely tempted, at times of peak frustration, to fire off something quick and furious. But avoid that kind of email: It could come back to haunt you. "Do not email when you're angry, hungry or tired," says Stefanie Ziev, executive and life coach. "Check in with your mental state and mindset before you press 'send.'" Get up from your desk,
The Word of the Year Has Just Been Announced (No, It’s Not Yuge, But It’s Ugly)
Can one word define 2016? Dictionary.com says it can.
I don’t know about you, but I’ve always felt a little other. Funny name, peculiar face. You know the sort of thing. Mind you, I’ve always felt that pretty much everyone else is a little bit other too. Otherwise, we’d all be the same and where’s the sport in that? It’s a little sad, then, that xenophobia has just been named the Word of the Year by Dictionary.com. The word site explained that this word — meaning “fear or hatred of foreigners, people from different cultures, or strangers” — began
BUSINESS ENGLISH – THE IMPORTANCE OF FLUENCY
You can communicate with a native speaker if you have only a mild proficiency in English, but being truly fluent in the language offers many advantages, particularly in the business world.
Fluency The word fluent comes from the Latin root meaning ‘flow’ Fluency is a speech language term that means the smoothness or flow with which sounds, syllables, words and phrases are joined together when speaking quickly Language fluency is used informally to denote a high level of language proficiency, whereby language use if smooth and flowing, as opposed to slow and halted When it comes to communicating in more than one language fluency is certainly desirable, but it is not essential for communication to take place. You can communicate with
Pro Tips for Crafting the Best Mass Emails
Mass emails are the key to sales success, here are pro tips for crafting effective messages at scale.
Look we know: you just want to copy and paste. You do it, I do it, God does it. Honestly, who the hell (besides your mom) wants to rewrite every email as a unique treasure? But, seriously, if you are going to send a mass email, it can't look like a mass email because then your relationship with the recipient will be far worse than it was before you sent it. I was motivated to write this piece by receiving yet another "Dear Investor" message on Linkedin, which always manages
What Are the Benefits of Effective Business Communication?
Good communication is essential to managing and working in a productive and efficient workplace. An expert on business, the former dean of Harvard's Business School, Robert Kent, stated that, “In business, communication is everything.” Since communication can be both verbal and written, focus on fine tuning all types for peak performance in your business.
Financial Savings According to 2004 survey of business leaders performed by the National Commission on Writing, "writing is almost a universal professional skill required in service industries, as well as finance, insurance and real estate." The median cost of training each employee on better writing skills is approximately $950. Depending on the needs and size of your company as well as the employee's existing skill level, educating your staff could be a costly venture. Hiring employees with good writing abilities already in place will save you the additional educational expenses.
How to Give Negative Feedback Over Email
When it comes to delicate interactions — say, giving and receiving feedback — email seems to act like some strange form of kryptonite. How many times have you received a poorly worded critique that sent you into a fit of anger? Or sent someone else some mild feedback only to have the receiver respond with a disproportionate level of outrage? What is it about email that makes us so socially inept?
At the core of the problem is a lack of social cues. Normally when we communicate with someone in person or even on the phone, we are picking up on things like facial expressions, physical gestures, and vocal tone and deciding what to do next based on those cues. When we communicate through email, however, that social feedback loop is absent. This results in what psychologist Daniel Goleman calls a natural “negativity bias” toward email. Goleman argues that if the sender feels positive about an email, then the receiver usually
8 Reasons Why Email is Still the Killer App – For Now
Email is still alive and well. It’s still the technology to beat. That’s true whether you’re trying to collaborate with coworkers, sell stuff, reach an important person, or keep an audience engaged. Like it, love it or hate it, email is still the killer app.
Email is the oldest technology of the Internet. It’s even older than the Internet itself, if you define “the Internet” as when the government computer network known as ARPANET first started passing information via TCP/IP. That wonkitude happened all the way back in 1983. By then, email was already five years old. Yep – email was born way back in 1978. It was created by V.A. Shiva Ayyadurai, who was 14 at the time (darn teenagers). He built it on assignment. The University of Medicine and Dentistry of Newark, New
Professionalism + Personality = Results
Being professional -conducting one's self professionally, writing in a professional manner, working efficiently and effectively- must go hand-in-hand with being personal. This is the difference between being human, engaging, and ultimately getting what you want, to coming across artificial.
"Right now I'm just delighted to be alive and to have had a nice long bath." Richard Branson Take Sir Richard Branson, founder of Virgin everything, for example. He is one of the most famous, successful personalities in business today. How did he win the world over? It was by approaching his audience openly and unreservedly. His brand carries a certain connotation with the personality of the man himself—fun and friendly, indeed triumphant; which translated into market dominance. He is able to connect, by blending competence with charisma. A good
Get Your Writing Noticed
Words can have an enormous impact on your business when used effectively. But it seems every business all over the world is using them. After 14 years in the words game, I'm happy to offer a few tips to ensure your writing stands out from the crowd.
1. Marketing Content Marketing content has a single purpose - sales. Choose language that precisely and creatively describes your product or service and reflects your brand, and eliminate unnecessary or secondary material. Address your target audiences' needs and make them understand how only your product can fulfill them. Opt for hooks and unexpected semantics that shock the reader to attention. 2. Startup Materials The startup world is saturated - it seems that everyone has an idea these days. Consumers, businesses and investors have millions of options. So the more focused
The Only Guide you need to Craft the Perfect Product Listing
There is so much online chatter about creating the perfect listing for your online store. But how do you actually write a product listing to optimize your sale and search ranking?
Here are some tips about how to write to sell. Tip # 1: Choose your Keywords Keywords are the basis of a product listing. So look at your product from every angle and use your senses to select five single-word descriptors. What does it look like, what are its features and how would it make you feel if it was yours? These words should appear in your title, in the metatag - the first 100 characters of the product description, and be weaved into your copy a couple more times
So you're going Global with your Brand
Entering new markets with your business is a challenging move which requires a road map of nuanced strategies that engage your target audience, but which also preserve your brand identity. Your content marketing strategy is a key factor to unlocking new markets.
Here are a few localization tips to get you going: Tip# 1: Know Your Content If you haven’t yet done a stock take of your business’ content, then now would be the time to determine your content marketing assets. Analyze the channels and topics that most inspired your customers to interact. This will show you the strongest brand buy-in and your most obvious starting point. Tip # 2: Know Your Audience You’ll need exposure and familiarity with your target culture in order to truly convert your customers. Know who they
Don't forget the coffee...
It's August. The children are home - activity-less. This is weekly-post number 20. And my page is empty. I've been on a journey to unearth the inspiration to write since 5:30 this morning. And not simply an exercise in artistic expression (which after 38 years I am yet to accomplish); but the composition of marketing content that provides an added value for my readers.
As the morning unraveled, the muse for decent content surfaced and with it, some tips about how to craft a blank canvass when all else fails. Tip # 1: Check the system The 5:30 wake up was due to a Mailfix that came in from a customer in California. Being an early-stage startup, I'm still in micromanagement mode and when possible, I like to supervise the ins and outs of the traffic going through our site. I was pleased. The platform still works; Mailfixers are fixing and Mailfixers are checking,
How to get your Audience on Board with your Brand
A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand?
Here are five tips to crafting and perfecting a story that will convey the passion that brought you to start your business in the first place, and may also serve as the backbone for your brand. Tip # 1: Captivate your Audience Consider what life experiences inspired you to build your company and offer your products and/or services. As an example, the company You Need a Budget has a captivating backstory that chronicles the budgetary hardships of a young couple who want to start a family. This personal life experience
Royale With Cheese
We hire Mailfixers who are native-English speaking expats embedded in the culture and language of our clients. Why?
Because for a US business working with French colleagues, it might be very strange to receive an email that says that they'll check it out on Viadeo. What the hell is Viadeo? Our savvy French Mailfixers know to include in brackets that Viadeo is France's local answer to LinkedIn. Along the same vein, we received an email from a Vietnamese art dealer who wished the recipient a ‘happy new year’ well passed January 1. An Anglo-expat Mailfixer living in Vietnam would know to clarify this sentence for their audience, in
The Blacklist of "Biz-Speak"
We all employ biz-speak but what are the biggest offenders that should be used sparingly?
Writing emails to business contacts can not only be a bit intimidating, it can also be repetitive. These two factors combined can lead to spitting out the same cliché expressions and “biz-speak” over and over again. Now the truth is that there's no real harm in employing the same words that everybody else uses in business, especially since you’re writing to different people; but at the same time, "biz-speak" is somewhat questionable when it comes to creating a professional and authentic impression, and getting the response you want. Most importantly
Your Email; Your Brand
Whether you’re undertaking your first sales pitch, or you have an ongoing dialogue, the way you write will shape your image.
When you’re writing an email, business or otherwise, every aspect of your writing from your tone to your vocabulary is not only a reflection on your personal brand, but it’s an expression of the professional brand that you represent. Whether you’re undertaking your first sales pitch, or you have an ongoing dialogue, the way you write will shape your image. So enjoy these emailing tips and optimize your brand. Your Pre-Defined Professional Self However left-field it may seem, take a moment to mentally list the keywords that will navigate your
10 Tips to Boost your LinkedIn Profile
inkedIn is a must-have tool for professionals across fields, but it’s also one of the least understood social networks. Mixing social with business doesn’t always go well, and getting the balance perfect on your LinkedIn profile is crucial for your career.
Rephraser specializes in getting your written profile just right! Here are 10 tips to boost your LinkedIn Profile: TIP #1: Highlight your Headline: This is your first impression so it needs to be flawless. Make it descriptive of your current position without it being too wordy. If you’re a job seeker, make it clear and concise. With so few words having so much visibility, your headline reflects your brand; ensure that the text is precise and professional. TIP #2 Polish your Job Descriptions: Your professional background is almost always of
But on this absurd morning, your office has been metamorphosed. We're not talking a brand new coffee machine and some new energy-saving LEDs – we're talking about a complete relinquishment of the language that you, your coworkers, and even your entire nation speak, defeated by a foreign language that you heard while travelling, or in movies set in faraway lands…from the cafeteria menus to the building directory.
Most days at the office are like Groundhog Day – up the lift, through the doors, a nod of the head and continue to your work station. But on this absurd morning, your office has been metamorphosed. We're not talking a brand new coffee machine and some new energy-saving LEDs – we're talking about a complete relinquishment of the language that you, your coworkers, and even your entire nation speak, defeated by a foreign language that you heard while traveling, or in movies set in faraway lands…from the cafeteria menus
Get Your Email Body Into Shape
What these blogs tend to leave out is the actual content of your mail-out or newsletter. But actually, the body of the email should be optimized in exactly the same way; the text must be precise, concise and engaging.
The Usual Suspects You've brushed up on marketing tools 101 and now you're on a mission to become the best email campaigner. You'll notice that most of the marketing blogs focus on key actionable moments. They'll describe how to make sure that recipients actually open the email by crafting a subject line that 1. won’t go to junk, and 2. will rouse enough curiosity to warrant a click. The next pivot will be the call to action – that is, metamorphosing your readers to consumers via your website or landing
The Importance of Being Edited
Why is it that people who write so beautifully, who are so able to communicate via the written word, and who surely know how to write correctly, need editors to copy edit and proofread their work?
Have you ever read the acknowledgment page on your favorite novel? It pays tribute to the book's editor. Why is it that people who write so beautifully, who are so able to communicate via the written word, and who surely know how to write correctly, need editors to copy edit and proofread their work? It's quite simple – a second and even third set of eyes can make sure that your writing is truly ready to go. And when English isn't your first language, and yet professionalism is your goal,
The Glass Ceiling: Not Just for Women
Language difficulties, cultural barriers, and the pure time cost that it takes many non-native speakers to compose an email in English are getting in the way of opportunities for too many people and companies around the world.
Whether you're a non-native speaker living and working in an English-speaking country, or a person who works in a company that deals with international clients, or anyone else who has to deal with English correspondence on a regular basis, you may have noticed that the English used in business settings – and especially in emails – is a bit different from simple conversational English that you might hear while you’re out and about. As email depends so heavily on the reader’s perception, business emails tend to err on the side
Localization vs. Translation
Rephraser enables non-native English speakers to localize their language, making sure that it is culturally appropriate and conveys the intended message, in addition to being grammatically correct and fluently-written.
We often receive emails at Rephraser that have evidently been put through an electronic translator, a Google Translate or one of its competitors, and then sent to us for a clean-up. Actually, we love the challenge of deciphering the true meaning of the text and working out what the writer is trying to convey. However, translations are limited in that translators (automatic or human) translate words, even sentences and stay true to the text. Yet just because words are translated, they don't necessarily communicate the intended message of the author
How English Became King
Marking the great William Shakespeare’s birthday, April 23 is English language day at the United Nations.
Although Shakespeare's English is generally coveted by literature buffs only, business English is the only way to thrive in today's global environment. Some companies have even set English as the language of internal communications despite being headquartered in a non-English speaking country, including major global players such as Samsung, Rakuten and more recently Air France. Today, nearly 1.8 billion people around the world speak English - 350 million as their first language and more than 430 million speak English as their second language. How did English become the global lingua
5 Ways to Email Charm
If you’re wondering how to turn a regular email into correspondence that oozes old school charm and guarantees your reader's engagement, here are our top 5 tips for expressing yourself in a more charming fashion:
Charm is a quality so innate that it's hard to describe and seemingly even harder to acquire. Charm is about being genuinely interested in your peers, remembering their names and creating a rapport. Yet just like correspondence, charm is an art that can be learned and honed, and manifest in all kinds of interactions. If you’re wondering how to turn a regular email into correspondence that oozes old school charm and guarantees your reader's engagement, here are our top 5 tips for expressing yourself in a more charming fashion: 1.
Uber For English
Not only has Uber become a household name it's become an uber concept describing a whole new sector of the global economy.
There are scores of blog posts and articles that try to distinguish between the concepts of the gig economy, sharing economy, collaborative economy, peer-to-peer economy, marketplace and the on demand economy. We're not here to try and differentiate between features and economic systems, but we do know that they all share qualities that make them part of what we’ve all begun calling the "Uber Economy". The Uber economy provides individuals the ability to generate supplementary income or even full time income by utilizing an unused asset – a car, a
10 Awesome Tools for Entrepreneurs
Although having my own international communications consultancy was an experience in small-scale entrepreneurship, when I finally decided to create something scalable, I was forced to engage with a whole new world. On my journey, I have discovered some awesome tools that have allowed me to become more professional, effective and efficient.
Here's our top 10 picks for the most innovative, creative and useful tools for you to check out: 1. Asana Being organized is the key to creating a strong business foundation. With a business whose strategy is built on the gig economy, remote working and using local talents to implement local tasks, team members in different cities and countries can stay up-to-date and on task with Asana. 2. Canva Canva enables you to create almost any digital graphic you need, with negligible graphic design skills. We've designed business cards, posters,
Correct doesn’t mean Formal; it just means Professional
When I was explaining Mailfixer to a long-time client and senior member of his field, he responded by saying "Oh – so you make the writing formal". I immediately answered "No! We make it correct, we make it professional".
In actual fact, it's because of this kind of misperception that people struggle to get the nuances of professionally-written English emails correct, even when their grasp of English writing might be quite good. I thought it was probably worth exploring the difference between correct and formal when it comes to communication. What Do “Professional” and “Formal” Really Mean? Before defining what distinguishes the two, let’s take a brief look at what each concept implies. “Professional” means that you’re acting in a business-like manner, while “formal” is used to refer to
The Language of the Sharing Economy
Today, the internet has made it easier than ever to connect people who need something, with people who have that specific item.
The "sharing", "collaborative" or "gig" economy is revolutionizing the way people view their potential opportunities. Where once you may have needed training, education and experience in a specific field in order to take advantage of skills you may already have, today we can immediately and easily engage the assets we have at our disposal in order to augment our income, and even help others and the environment along the way. Today, the internet has made it easier than ever to connect people who need something, with people who have that
10 Tips for Crafting the Perfect English Email
A poorly written email – whether you’re following a lead, making a sales pitch or corresponding with an investor – reflects badly on you and your business. For those whom English is not their native language, it can be a challenge to craft an email that represents you in the most positive light.
In today’s digital age, writing an email is about much more than simple correspondence. It’s about making an impression and creating a relationship with clients, customers and colleagues; it's about communication. A poorly written email – whether you’re following a lead, making a sales pitch or corresponding with an investor – reflects badly on you and your business. For those whom English is not their native language, it can be a challenge to craft an email that represents you in the most positive light. Here are a few tips for
The New "Professional" Entrepreneur
One of the biggest barriers to online businesses around the world is the presentation of your goods or service; the greatest challenge is standing out from a very crowded space. Your presentation or sales pitch creates your first impression in a saturated marketplace and therefore must be conveyed professionally.
The internet has opened up a world of economic opportunity for entrepreneurs, startups, and businesses worldwide. People have developed creative and innovative ways to use all sorts of skills and assets to build businesses or supplement income. These opportunities are part of what is called the “gig" or “sharing economy”. Platforms like Airbnb, Etsy, Fiverr, and eBay have allowed enterprising individuals to create their own opportunities no matter where they are, or what resources they might have available. While anybody with an internet connection and something to sell or rent
Get What You Need From Your Next English Email
For business people, professionals, new entrepreneurs and even students around the world, conveying the right message in English has become increasingly essential to success. On the flip side, incoherent correspondence can have a stronger negative effect than ever before.
One of the most prominent outcomes of globalization and digitization is the emergence of English as the de facto international language. For business people, professionals, new entrepreneurs and even students around the world, conveying the right message in English has become increasingly essential to success. On the flip side, incoherent correspondence can have a stronger negative effect than ever before. Communicating in English can cause a variety of issues to surface for the writer, no matter how seasoned they might be. There are so many nuances –technical and emotional –