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Science’s English dominance hinders diversity—but the community can work toward change

These types of struggles often live only as anecdotes and as harsh realities of the job among nonnative speakers. But Ramírez Castañeda’s results add to a small yet growing body of work providing concrete evidence of how language barriers affect nonnative English speakers and hinder diversity in science.

When Valeria Ramírez Castañeda was a biology master’s student at the University of Los Andes in Colombia, the thought of writing her thesis in English gave her a headache. Writing it in Spanish would fulfill her graduation requirement—but if she wrote it in English, it would be far easier to turn it into a paper she could immediately submit for publication. Ramírez Castañeda tried, but after weeks of frustration she gave up. “It was impossible,” she says. “With the little time I had and with all the mental effort it

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The Top 10 Communication Lessons An Entrepreneur Can Learn

Every successful business leader needs to know how to communicate effectively. Both written and verbal communication skills are crucial if you want to build and maintain strong relationships with your employees, customers and partners.

These essential communications insights are often learned throughout an entrepreneur’s journey, and sometimes they can come to you through unexpected career situations. That’s why we asked the members of Young Entrepreneur Council to share the best communication lessons they’ve learned during their careers so far. Here are their top 10 lessons and why each was so impactful. 1. Be Transparent Above All Else Transparency is incredibly important in building trust with internal and external stakeholders. Withholding and hiding information leads to feelings of distrust and opens the door for false

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Email Marketing: Still The Most Powerful Tool To Take Your Business To The Next Level

The key to running a successful business is enticing customers and clients to do business with you. So whether you’re scrambling to lure customers back during a global pandemic or expanding your markets during “normal” business times, the question is, How do you do that? What are the best ways to get customers to come to your store, website, restaurant, office, etc.?

We all know the answer: it’s marketing. But marketing is not a simple process. There are various practices, tactics, and strategies that are part of an overall marketing plan—and they are constantly evolving. It can make formulating a marketing plan for your small business overwhelming. To help simplify the process, there is one marketing method that has maintained its claim to fame. Email marketing still promises to deliver the highest ROI of all marketing channels—$42 back for every dollar you spend. That’s not to say email as an industry, and

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5 Words You’re Probably Using Incorrectly

Did you know “anyways” is not a word? And “factoid” doesn’t mean a small piece of information?

ANXIOUS Wrong meaning: Excited, eager Right meaning: In a fit of nervousness, considering all that could go wrong If you say you are anxious to get your new puppy or to start your vacation in Florida, you are saying you are anticipating these things with dread, fear or — as the word implies — anxiety. You are likely just eager to do those things. Use eager when you are excited for or about something: “I’m so eager for my week off at Christmas!” and anxious when you are dreading something:

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Grammar Guy: Through the ears

Oronyms are words or phrases that sound similar that you mishear in a sentence.

Do you ever think you see something but it’s really something else? I’m not talking about mirages, rather, sometimes our eyes just fool us. For instance, I have a beard, and for weeks now it has looked as though I accidentally shaved too closely on this spot under my chin. As a result, it looks like there’s a chunk missing from my beard. Since I’ve been wearing a face-covering at work and in public, I haven’t seen the spot in many mirrors, however, I caught a glance the other day,

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13 Smart Strategies To Write Better Copy

All professional copywriters have certain "tricks of the trade" when it comes to hitting the mark with copy. From creating the right idea to developing it into full copy with its own voice and tone, each of these experts has a method they apply to ensure that the composition fulfills the creator's requirements.

As easy as copywriting might seem to business professionals, dedicated copywriters know it's a learned skill with its own required talent. All professional copywriters have certain "tricks of the trade" when it comes to hitting the mark with copy. From creating the right idea to developing it into full copy with its own voice and tone, each of these experts has a method they apply to ensure that the composition fulfills the creator's requirements. What are these secret tricks and tips that pro copywriters use to analyze and refine their

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12 Best And Worst Communication Practices From The Second Trump-Biden Televised Debate

In addition to making their best arguments why they should occupy the White House for the next four years, the two political leaders provided business leaders with several examples of best and worst communication practices.

In their last debate before Election Day, President Donald Trump and former Vice President Joe Biden showed their true colors — again — before a national television audience. In addition to making their best arguments why they should occupy the White House for the next four years, the two political leaders provided business leaders with several examples of best and worst communication practices. In crisis situations, executives should embrace the best practices — and avoid the worst ones at all cost. Best Practices Connect With Your Audience Biden directed many

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Send This Email to Have a Better Day

The key to falling back in love with your inbox is as simple as writing one email every day: a thank you note.

Hello, my name is Amy and I have 8,888 unread emails in my inbox. I know! But between marketing pitches for publications where I worked three jobs ago (update your lists, people!) and increasingly dramatic calls to sign political petitions (I admit signing up to textbank for campaigns was a bad call for this reason), I really can’t keep up. I tend to meet every “new message” notification with a shudder of dread. Of course it wasn’t always this way — I used to love email! These days, however, I

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6 Ways to Promote Effective Communication in the Workplace

Whatever your walk of life, being a great communicator is a critical skill. But why is communication in the workplace important?

In a recent survey, employers listed their top five most in-demand skills for new hires. Four out of five skills were speaking, listening, writing, and presentation. This shows a clear focus on our ability to engage others and discuss ideas. The way we interact has evolved too. Video conferencing has increased. So has the reliance on workplace messaging apps. As a result, connecting with colleagues in different locations is our everyday experience. As technology plays an ever-growing role in our workplace communication, how do we take the benefits and avoid

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Star Trek: Is The Phrase "To Boldly Go" Grammatically Incorrect?

Star Trek's intro infamously includes the phrase "to boldly go," which is a split infinitive - but are split infinitives bad grammar or not?

Is Star Trek's iconic introduction quote - "to boldly go" - actually grammatically incorrect? The line features at the front of episodes of Star Trek: The Original Series and Star Trek: The Next Generation, spoken by their respective Enterprise captains, and arguably sounds a lot more poetic than the alternative, "to go boldly," might have. Despite this, it's actually been a subject of some controversy among grammar enthusiasts. In English grammar, the phrase “to boldly go” is a split infinitive, which English classes warn to never write. A split infinitive,

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Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started

A successful email campaign starts with a great subject line. The best subject lines are often descriptive or personal, giving the reader a reason to read the rest of your content. But capturing the attention of your subscribers is easier said than done.

If you’re struggling with low email open rates, here are five surefire tips that you can use to write email subject lines. If you want your emails to be opened, and read, spend 4 minutes watching the video, or read on for the tips 1. Be Descriptive Your email subscribers are busy – often too busy for subject lines that don’t contain any information about the email’s content. Generic email subject lines don’t give your readers any incentive to click on them. No matter how good the content of the

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4 ways to build trust with employees (especially when you can’t see them)

These days, you may not speak to your employees in-person, but you can still promote a trusting relationship.

Now that working remotely has become the norm, supervisors are realizing the challenges of leading a team they can’t see. It makes sense that they’re struggling: After all, managing employees remotely requires different skills than managing them face-to-face. The sudden arrival of the pandemic meant they had precious little time to prepare. Different industries will face different challenges when it comes to managing staff from afar. But whether you’re in charge of a team of engineers, designers, or bread bakers, there’s one element that’s absolutely critical: trust. A lack of

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Is English the lingua franca of science? Not for everyone

For much of the world—in particular, the global south, where English is not a common second language—English limits entry into the the world of science and limits public access to scientific results, even when they pertain to a person's own country.

English has become the de facto language of science: International conferences are held in English, the world's top scientific journals are in English and academics in non-English speaking countries get promoted based on their publications in English language journals. Even scientific jargon is in English—most non-English speakers use English terms and don't bother inventing equivalent words in their native languages. Yet, for much of the world—in particular, the global south, where English is not a common second language—English limits entry into the the world of science and limits public access

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On Vocabulary in Writing

Bad writing bamboozles readers with highfalutin gobbledygook. Don't you want all the Latinate words (e.g., bamboozle, highfalutin, and gobbledygook) in the previous sentence replaced with easy Anglo-Saxon words?

Back in the mid-90s when I was majoring in English literature at a public university in Dhaka, Bangladesh, I was a cricket buff. For the Bangladeshis, cricket was a transnational love affair in the 90s. We didn't have a national cricket team of international standard the way we do now. Most of us used to root either for India or Pakistan, though some used to savor the brutal beauty of Caribbean cricket. India was my favorite team. Watching India play was not enough. I became curious about the players. I

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Why Your Startup Needs An Email Newsletter

Marketing isn't always a top priority in the pre-launch phase of a business startup. Your plate as a founder is beyond full. Your offering is still in development. People need to get to know you even when it's early. This is where starting an email newsletter can help.

Marketing isn't always a top priority in the pre-launch phase of a business startup. Your plate as a founder is beyond full. Your offering is still in development. People need to get to know you even when it's early. This is where starting an email newsletter can help. I can hear you from here. Email? Really? Hear me out. Adobe found the average consumer spends about 2.5 hours checking personal email on a typical weekday. More than three-fourths of marketers reported seeing an increase in email engagement in 2019. And

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Communication has become way too impersonal

We live in an increasingly impersonal world dominated by technology. Technology is wonderful when it works.

Writing a newspaper column is not as easy as you might think. I’ve started and stopped this week at least three times. I’ve erased — excuse me, deleted — my words more times than I want to admit to you. I guess that means I’ve put a little extra thought into this space this week. The first effort was entirely too personal and I got about five paragraphs in and didn’t like the way I was whining. I’ve always worn my feelings on my sleeve and I suspect that by

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Grammar Guy: A slightly more perfect present

This year has been rough, especially for the U.S. The country has been on fire, we’re dealing with a global pandemic, and both racial injustice and political unrest continue to dominate the headlines. So, my question is: was the past better, or will the future bring us brighter days?

To be honest with you, that’s above my paygrade. I can’t guarantee the quality of your past, present or future, but I can help you understand the present perfect tense. Yes, times are tense, but learning about the present perfect tense can be fun! The present perfect is a verb tense that is used in two different ways: to indicate something has happened at a time in the unspecified past and to show something has happened in the past that continues to occur in the present. Clear as mud, right?

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7 Basic Ways to Improve Your Academic Writing Skills

Academic writing is one of the most critical and repetitive activities in a college. If you are a student at a university, you must be familiar with academic writing. However, many students continuously struggle in producing quality academic papers that the professor requires.

Use Active Voice Using active voice in sentences is one of the most basic rules you should follow while academic writing? For example, the statement, “The maid cleaned my house,” should be termed as, “The maid cleaned the house.” Using active voice instead of passive voice is that it helps in the clarity of the document. Having a clear and unambiguous writing style is very important to craft a well written academic paper. An active voice achieves clarity because it becomes clear for the reader about who is taking action

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A shortcut to help you write anything

Today’s tip is a tool to get your creative juices flowing: the writing plan spreadsheet.

How it works: Whenever you need to tackle an ambitious writing project — a speech, a screenplay, even a lengthy email — begin by mapping out the structure in a spreadsheet. Use one column to create your skeleton, listing the rough sections or points you want to hit, and then use a second column to flesh out each one. If you’d like, you can keep adding additional columns that get increasingly granular, sketching out subsections or certain lines or details you’d like to include. Why do it? The hardest part

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Do You Love Writing or Receiving Letters?

Snail mail is making a comeback during the pandemic. Have you written any letters lately? Do you think that now is a good time to start?

Have you ever received a memorable letter? If so, what was it like to see an envelope with your name on it? What did you feel as you unfolded the letter and began to read? Did it feel different than getting an email, phone call or text? Why or why not? Conversely, have you ever written a meaningful letter to someone else? Why did you choose that old-fashioned form of communication over a quicker and more convenient one? Snail mail and handwritten messages are on the rise during the coronavirus

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Eight ways to vastly improve your communication skills

Truth is, even those of us who are good communicators aren’t nearly as good as we think we are.

When it comes to communication, we all tend to think we’re pretty good at it. Truth is, even those of us who are good communicators aren’t nearly as good as we think we are. This overestimation of our ability to communicate is magnified when interacting with people we spend the most time with. Researchers at the University of Chicago Booth School of Business put this theory to the test and what they discovered is startling. In the study, the researchers paired subjects with people they knew well and then again

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Creating culture during the chaos of Covid

COVID-19 HAS CAUSED CHAOS TO HOW MANY BUSINESSES ARE RUN, WITH ORGANISATIONS GRAPPLING WITH CREATING OR MAINTAINING A CULTURE IN AN EVER SHIFTING AND CHALLENGING ENVIRONMENT. FROM EMPLOYEES THAT WORKED THROUGHOUT THE PANDEMIC TO THOSE RETURNING FROM FURLOUGH, OR STAFF THAT ARE STILL SHIELDING OR RETURNING TO SOCIALLY DISTANCED WORKSPACES – BUSINESSES NEED TO SUPPORT A VARIETY OF EMPLOYEE SCENARIOS TO FORM A COHESIVE CULTURE. EMPLOYEES WILL HAVE DIFFERENT CONCERNS WHICH EMPLOYERS NEED TO TAKE INTO ACCOUNT, AND GOOD COMMUNICATIONS WILL PLAY A CENTRAL ROLE IN HOW WELL THIS SITUATION IS MANAGED, PARTICULARLY NOW AS SCHOOLS START TO RETURN, STAYCATIONS ARE COMING TO AN END AND MANY WILL BE LOOKING TO RETURN TO WORK – EITHER IN PERSON OR REMOTELY.

Keen to kickstart: Some employees will be keen to return to workplaces, particularly if they experienced isolation and loneliness during lockdown. Coming into contact with colleagues and clients again can be important in maintaining a sense of community – especially in SMEs, where workplaces often have a more familial feel. Making sure that workplaces are carefully assessed for Covid safety measures, and communicating steps taken – such as socially distanced desks and sanitising stations – is an important element of employees returning. Multiple benefits can be reaped from returning to

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5 Tried-and-True Ways to Boost Traffic to Your Website

You may have high-quality content on your website but unless you can get visitors to read it, it will serve no purpose.

There are many different ways to get more traffic to a website, some of which are more successful than others. The following five ways to get more traffic have been successfully used by most top bloggers. 1. Add new content constantly Having a product review app on product pages is a great way to constantly get new reviews so the search engines see regular activity and new content on these pages. Removing stale, outdated content from webpages and adding new sections is also necessary to keep pages relevant. Blog writing

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A Unique Approach To Writing A Better Company Bio

Your words on that about page need to carry your visitors from start to finish. Tell them a story so engrossing they’ll keep reading to the end.

When I used to attend live events, I always enjoyed listening to the speakers’ bios. They were more than just their names and what they did. Their bios were crafted to resonate with the audience and, often, the event they were speaking at. That got me thinking about a company's about page. We’ve all got one, but they’re often pretty dull. They describe what your business does and maybe your mission or values, but that’s it. What if you could create a company bio that was engaging, compelling and maybe

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Curtis Honeycutt | Grammar Guy: Breaking the rules: Starting sentences with conjunctions

I'm here to tell you it's time to let coordinating conjunctions be the star of the sentence. Let them bat leadoff in your unstoppable word lineup.

I've never been to a "con." What I mean by this, of course, is a major "convention" (unless you count the Southern Baptist convention back in 2004, but that's a story for a different column). I'm talking about conventions such as Comic-Con, Dragon Con and the D23 Expo, a convention devoted to all things Disney. I'm not enough of a fanboy in any of the above categories to travel great distances in order to buy a limited-edition comic book. Today, I'd like to suggest a new convention for all the

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Three Reasons CEOs Should Write A Book

Self-published books can be just as effective at growing your business and your brand — and increasingly so, as more and more resources for authors become available.

Over two decades in the communications industry, I've worked with many CEOs and executives to help cultivate book ideas, develop their audience and use their book to speak directly to that audience. I've seen how these books have opened up new opportunities for both the authors and their organizations. One misconception among CEOs and executives is that if you write a book, it needs to be a bestseller (or it needs to be published by one of the big five) to be successful. But self-published books can be just as

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The New Normal: Remote Work Requires New Skills And Old Values

If we are going to be leaders of the future, we must be agile, resilient and intentional. And the current working environment during the pandemic exemplifies the need for these values more than ever.

With the pandemic entering its seventh month and no end in sight, it’s essential to adapt to the demands of the public health crisis if we are going to stay in business. That means we have lost the liberty to be purists. We must adjust. We must change the way we work. We have two choices, or a combination of the two. We can demand that all employees report to the office in person and make appropriate changes to keep them safe, such as spreading out to maintain social distance

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Do you want to improve your communication skills? Here are 8 ways to do it

These tactics include how to listen, when to ask questions, and connect emotionally.

When it comes to communication, we all tend to think that we are pretty good at it. The truth is that even those of us who are good communicators are not as good as we think. This overestimation of our communication skills is magnified when we interact with the people with whom we spend the most time. Researchers at the University of Chicago School of Business put this theory to the test, and what they discovered is surprising. In the study, the researchers paired the subjects with people they knew

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15 Tips That Will Improve Your Writing Today

Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level.

Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The goal was the more content, the better. More content equals better rankings. Better rankings equal stronger profit. “The more content, the better” remains a significant saying across websites today. Back then, the game plan was to pump out as much as possible, which typically resulted in zero quality. For me, that meant $5 for rewritten press releases

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Three Actions To Raise Your Visibility While Working From Home

Being future-ready means knowing how to improve skills like communication and relationship-building. It means selling ideas, practicing empathy and giving constructive feedback, all while working remotely.

As if dealing with a pandemic wasn’t enough. Worldwide, conversations with my clients have revealed there also lurks an emotional health crisis, a jobs crisis, a consumer behavior crisis, a data analytics crisis and a purchasing power crisis. Yet, we know that a crisis brings both danger and opportunity. Our opportunity is mixed in with the myriad of changes in the way we live, educate our children and work. Being visible in your organization still matters. It’s just the way you go about it that looks different. Being future-ready means

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How to Become a Copywriter

Everyone writes. But not everyone's a writer. It's a distinction that copywriters have to make every day.

Copywriting is both an art and a science. You want to get your idea across to your audience as quickly as possible – but each and every word choice can make or break the entire message. So, what is copywriting? "Copywriting is a type of writing which focuses on marketing or promotion of a product, service or event," said Mary SanGiovanni, an MFA adjunct faculty member and a longtime freelance writer. "The tone of the language and the word choice are geared toward interesting others in what is being marketed.

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4 silent exercises to improve your listening and communication skills that you can easily do from home

Over the years, to improve my communication skills, I've tried every trick in the book. From both my own experience and those of my coaching clients, the four silent exercises below have the most potential to add weight to your spoken word.

Growing up with a severe speech impediment and social anxiety, I was terrified of meeting new people. That changed, however, when at the age of 23 I took a sales job to overcome this fear. At the time I didn't have any intention of staying in the job for long. My plan was to simply get in front of as many people as I could in the short-term to learn how to better connect with people in the future. As I expected, for the first months on the job I

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Want to improve your English for International studies? Follow these 5 tips

When they say English connects the world, they are not farther from the truth. It is a language that permeates through all political, social, and cultural barriers and has found a place in one way or another in our lives.

However, there are clear disparities so far as fluency in English is concerned. Many countries such as Japan and Germany do not have a large English-speaking population, and even English-speaking countries such as the United States of America may not have fluent speakers. English, like any other language, requires attention and practice. If you want to study abroad and come from a country where English is not a native language, English will come really handy and should be practiced. This is also important for those who come from English-speaking countries.

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9 Valuable Skills You Can Learn at Home

The COVID19 pandemic made various changes in society. People started to work from home. There is also a schedule for going to the grocery store. Furthermore, some students are studying from home.

Most families also decided to homeschool their kids, which means that they will have less time to study and learn. It is because kids have different attention span and processing. Therefore, through homeschooling, they can even learn more. If you are a parent homeschooling his or her kid, a high school or college student who is spending most of their time at home, the following are nine valuable skills you can learn at home and teach your kids or younger siblings. 1. English English is a universal language that everyone

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How does grammar help writing? And who should teach it?

A recent report into Australia’s NAPLAN results showed that in 2019 close to a quarter of boys and 10 per cent of girls in year 9 were not meeting the minimum standards. These figures suggest something is seriously wrong with how we teach writing in high schools.

In response, many commentators, including former NSW premier Bob Carr and a former head of the NSW Education Standards Authority, Tom Alegounarias, have called for more explicit teaching of writing in high schools and for teachers to be trained in grammar at universities. However, amid this debate, there has been little discussion of what grammar is and how it helps writing. For many, grammar conjures up vague memories that prepositions are things you should not finish sentences with – or, better still, with which you should not finish a sentence.

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The more you learn about grammar, the less grammary it becomes

What is grammar? For those who might choose to skip over this article, the answer might well be "who cares?" And who can blame them?

For many Australians, grammar wasn't taught in school. That doesn't mean their English is poor. They can communicate well enough without knowing who from whom. But many of us do care. We develop a curiosity about the English language. And luckily there's a ready-made answer to this question: Grammar is the rulebook of a language. In our eagerness to know more about grammar, it is only natural that we want to learn the rules. And they're not hard to find. Reference guides, Google, your well-spoken neighbour. The rules are accessible

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Three Essential Digital Marketing Channels In 2020

To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take a step back and reevaluate their marketing strategies to adapt to a suddenly changed landscape.

Many companies may take this opportunity to jump on board the newest platforms and marketing channels to engage with their audiences in entirely new ways. There are certainly good reasons to test new communication channels, but when you are reassessing your marketing plan, don't ignore some of the more tried-and-true digital marketing strategies that already have a track record of success. Here are three well-established digital marketing channels that you should consider either adding to your strategy or ramping up. Email When it comes to digital marketing, email is the

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5 effective ways to communicate with customers

It goes without saying, but customers are the cornerstone for any business. This is why your company must go above and beyond with its customer service. The more satisfied your client base, the more sales you’re ultimately going to rack up.

To keep your customers happy, one big step to take is to ensure your communication methods are on point. You don’t only want it to be easy to send out messages to your customers, but also vice versa. Your customers shouldn’t have any issue getting in touch with your business. Before the internet rose to prominence, there were three main methods of communication: telephone, snail-mail, and in-person. These days, however, there are many ways to get in touch with people. There’s just one question: Which communication methods are the best

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10 Tried-And-True Email Marketing Tactics That Actually Work

Despite the numerous digital communications channels available today, email is still one of the best ways to get and stay in touch with your customers. Email marketing is notorious for its high return on investment, and with nearly 4 billion active email users, there’s a huge potential audience waiting to receive your messages.

However, email is only effective if you follow a well-planned strategy—one that doesn’t involve bombarding your subscribers or sending sales pitch after sales pitch. If you want to improve your email marketing efforts, follow these 10 tried-and-true methods recommended by the members of Young Entrepreneur Council. 1. Write A Good Subject Line Writing good email subject lines is helpful to any email marketing campaign. You can have the best content in the email, but it’s doing you no good if you send it with a poor subject line. Use power

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Getting bad news early is good news

In the business world it may seem odd to say that it’s good to get bad news.

As managers, certainly we would always prefer to receive good news, but unfortunately we all know that’s not always the case. The concept of this week’s column is that when bad things happen, such as a project running late, a tenuous meeting with a customer or an expense item that is over budget, as the manager, the earlier you are informed of the issue the easier it is to solve or at least minimize its effect. Having an early working system within your organization is hard to create and often

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Why the words we say matter

Great communication plays a vital role in solving almost every problem in the workplace. How well leaders communicate has everything to do with how well employees engage in their work, how they take feedback, and whether or not they feel a sense of meaning and purpose. This type of communication is incredibly hard. It doesn't come naturally to most.

Remember, in all communication, there is a sender and a receiver. Both are coming from different places with different points of view. And great communication is not just about people understanding what you are trying to say (although that is a big part of it). It's also about how people react to your words and how they feel about you afterward. Great communicators are great influencers. They are powerful culture-builders. They are masters at managing relationships, attracting and retaining talent, and, ultimately, driving performance inside their organization. This is why

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The storytelling system that sits behind good content marketing

Even in B2B communications, we can use gripping storytelling to maximise impact - and it turns out the formula is reasonably simple.

Sit down and let me tell you a story. No, not the one about that lad with the oversized vegetables. Nor the one about a wonderful house made out of biscuit. Or even that one with the irritating talking snowman. This one’s about how something that might seem more suited to the playground can actually help to make your marketing a lot more effective. Predating many other forms of communication, storytelling was the most effective way for our ancestors to share important knowledge; those people who told the best stories

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Grammar Guy: You'll flip for these types of words

If I started to tell you about something called “ambigram,” you might think it’s one of two things: either a new graham cracker that doubles as a sleep aid or a new social media platform for people who are can use both hands equally well. In fact, an ambigram is neither of those things. Let’s figure out what it is!

Unlike a palindrome such as “racecar,” where the letters are the same if the word is reversed, an ambigram is a word that can be read as the same word from different angles. Other names used for ambigrams include vertical palindromes, designatures and inversions. For today’s lesson, I’d like to discuss my favorite type of ambigram, the “natural rotational” ambigram. In order for this to make sense, let’s start with an example. The word “dollop” (with a lowercase “d”) is a great example. If you rotate the word “dollop” 180

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How leaders can introduce effective communication in the workplace

In uncertain times, it’s more important than ever for managers to both demonstrate and encourage effective communication in the workplace

Poor communication can result in distrust, conflict and even employee turnover. On the flip side, strong employee communication can be a great retention tool — this is key, as 81% of employers are concerned about holding on to top talent, according to recent research commissioned by Robert Half. Good communication can boost morale and productivity and engender loyalty. Do you find some members of your team seem to be constantly frustrated? Is there suddenly an unhealthy amount of office gossip? Is morale suffering? These may be signs that the lines

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So you think you can write?

How its and it’s, the singular they, subject-verb disagreements, inconsistent tenses, and other elements of bad English drive us crazy

Mind your language. And I don’t mean it as an idiom, meaning to speak politely. But if you must pepper your language with invectives, the more you need to mind. Mind your tenses, your subject-verb agreement, your noun-pronoun agreement, your spelling, or else the expletive you hurl out will bounce right back at you. I once witnessed an altercation between two co-workers. And one of them, the feistier of the two, hissed, “Peace off!” The other used it as an opportunity to hit back, “It’s piss off, stupid!” That was

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Try These 4 Easy Steps To Start Learning English Today

If you are reading this article, chances are you want to speak better English. Whether you are trying for a job in your own country, looking to move to an English-speaking nation for a better life or even if you want to just learn a new language, congratulations! For you have made a great decision to learn this language.

English has the highest number of non-native speakers in the world. This makes it the perfect language for business, because of its global reach. If you learn English, you can communicate with people from over 90 different countries. With so many benefits to learning the language, the only question right now is ‘how do I do it?’ Here are four ways you can learn English in only 30 days. Business success With over a billion speakers in the world, English is a dominant language for business and can help you

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Business communication in 2020

COVID-19 has transformed the world as we know it. Masks and social distancing are now part of our daily lives along with video calls. It’s no longer business as usual and overnight, companies have pivoted to survive in these unpredictable times.

COVID-19 has transformed the world as we know it. Masks and social distancing are now part of our daily lives along with video calls. It’s no longer business as usual and overnight, companies have pivoted to survive in these unpredictable times. More than ever, clear lines of communication are essential. Simply put, communication is key. It’s even more important when you’re running an international business. Here are two ways to show your customers around the world that you care. More than ever, clear lines of communication are essential. Simply put,

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16 Ways Employers Can Create An Effective Virtual Onboarding Experience

The business world is migrating online. As a result, companies will need to develop new onboarding practices that cater specifically to remote workers.

With shelter-in-place orders requiring myriad workers to start telecommuting, several businesses have found this preferable to having employees come in. A problem arises when a company decides to hire someone new, while still relying on the in-person onboarding exercises that they've utilized for so long. It's impossible to onboard a new hire virtually using an in-person methodology. As a result, companies will need to develop new onboarding practices that cater specifically to remote workers. Sixteen experts from Forbes Human Resources Council offer their insight to how employers can establish practical

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Six Tips for Sending out a Streamlined Message to Staff

Patrick Donadio has a simple phrase that sums up what he feels is the importance of good communication: “What people aren’t up on, they’re down on.”

And that’s just the beginning. That small seed of doubt breeds assumptions and fear begins to take over, which can wreak havoc on your staff and shop culture. That’s only more exacerbated by the rampant anxiety and uncertainty that 2020 has ushered in for many people. "We’re in a less connected environment in that we can’t see each other,” says Donadio, a communications coach and author. “When you can’t manage by walking around, remember the value of keeping people informed. The more people are informed, the more they’ll be connected.”

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How to Maintain Soft Communication and Consistent Touch Points with Your Professional Network

It’s so easy to be forgotten today when we are not seeing each other in person on a regular basis. That means the onus is on you to maintain relationships with your professional network with the tools you have – and right now that’s virtually.

The most compelling reason to contact someone in your professional network is to provide them with something useful — and, trust me, people really want to hear from others, especially during this very isolating time of the pandemic. Your goal right now should be to keep in touch with your professional network and to provide information of value to them that enables you to showcase your expertise without being boastful or salesy. If you do this right, you’ll never have to sell anything or use an elevator pitch. Very often

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Is Remote Work Good Or Bad For Employee Engagement? Your Leadership Holds The Answer

Remote work is here to stay.

While most businesses have made such arrangements work in the short term, how will employee engagement play out in the long run? How will you maintain team cohesiveness when some employees return to the office while others continue to work at home? What about companies that decide to transition to a largely remote model? To some extent, the pandemic only accelerated existing trends toward more flexible work arrangements that include at least some remote work. Millennials, in particular, value the freedom to juggle work and life as they see fit.

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Common Communication Barriers and How to Overcome Them

We all know that good communication is essential to strong relationships in both our work and personal lives. Communication is the glue that holds relationships, families, and friendships together. At work, it can be the difference between a project succeeding or failing – or even a business floundering or thriving.

There’s also a financial incentive to get communication right. According to Dynamic Signal’s 2019 Annual State of Employee Communications and Engagement, 52% of companies reported lost revenue due to poor communication. No-one is born a great communicator. It is a skill we must all learn if we want to succeed at work, grow our businesses, and maintain strong relationships with important stakeholders. Fortunately, it isn’t too hard to learn how to communicate well. There are a few common traps that hinder workplace communication. I see them again and again, and

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The art of effective communication

In a world that contains so many word choices, coupled with nuances in delivery method and tone, perhaps it is no wonder that effective communication can be tricky. But to triumph over the tricky simply requires a few techniques.

The number of words in the English language is 1,057,379.6. This is the estimate by the Global Language Monitor as of January 2020. While 1 million words is a generally accepted count by several independent entities, I’m left to wonder which word exactly accounts for the 0.6. But I digress. In a world that contains this many word choices, coupled with nuances in delivery method and tone, perhaps it is no wonder that effective communication can be tricky. But to triumph over the tricky simply requires a few techniques. Wordsmithing:

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10 Checkpoints For Effective Organizational Communication

“Communication is everything.” This is a common phrase in nearly all aspects of life involving two or more people — and it is true. Effective communication is a common theme behind many successes, while ineffective communication is a common theme behind many failures. But what is communication? In short, communication is simply the sharing and transferring of information and meaning. In its most basic flow, it follows this sequence: Sender encodes a message and delivers it, then receiver decodes it and responds, becoming the new sender. Yet, if it’s so

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Seven Key Elements Of Effective Content Marketing

Having a strong content strategy can be game-changing for your business. From improved SEO and thought leadership in your industry to increased organic traffic, more email subscribers and an edge over your competitors, there's no arguing that investing in content is well worth the effort.

Whether you have a strategy that needs a refresh or are starting from scratch, these are some key pillars that have helped us build a content strategy poised to stand the test of time. Before you start publishing, make a plan. If you thought the actual writing was the beginning of the content creation process, think again. In reality, the writing happens closer to the middle — and it's much easier when you've put a few other steps in place first. The building blocks for your strategy should include conducting

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Breaking the English Language Barrier in Scientific Research

Wordvice reporter Andrew Kim explains how non-native English speakers can overcome common mistakes when writing research texts.

Science is the universal language of discovery, ideas, and improvements across time and distance. However, science itself uses a universal language, and not everyone is on an even playing field when it comes to receiving recognition for their contributions. The reality is that practically any important scientific report will be published in English. The Nature of Science Publishing In research, success is largely based on the number and impact of one’s publications. Poor writing can be an obstacle or an outright deal-breaker in getting published. An article must pass through

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5 Tips to Improve Your Business Writing Skills

Here is one of the main features of business writing: it always has a particular purpose, whether it be communication, lead acquisition, increasing brand awareness, or helping people to use your products. To create effective textual content, you should take into account the purpose of this content and choose the right format, style, and structure.

Many people who become entrepreneurs or start their small businesses don’t think of how important business writing is. The truth is that you will have to write a lot: emails, marketing materials, blog posts, press releases, etc. It’s great if you have a team of experienced professional writers who can do this work for you. However, many businesses don’t have the necessary budget so they need to deal with writing tasks without any help from professionals. Besides, you cannot delegate business writing to random people. They should understand the specifics

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Interacting Virtually? 15 Bad Communication Habits To Break

Technology has increasingly become the medium of modern communications, especially in the COVID-19 era. With so many of our interactions happening on digital platforms, we need to become experts in clearly communicating with each other through email, video conferencing and instant messaging.

It’s easy to cause misunderstandings—or worse, unintentionally offend others—if you have poor digital communication skills. That’s why we asked members of Forbes Coaches Council which common bad habits they’ve observed in online interactions and how to break them. Follow their advice to boost your virtual communication etiquette. Members of Forbes Coaches Council detail bad virtual communication habits and what people should do instead. 1. Talking To Yourself One of the worst habits in communication is talking to yourself. What I mean by this is that you talk to others from

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TWTS: It's only an adverb

Some grammarians say “only” is the most misplaced adverb in the English language.

We’re only telling you this because we love you. Or maybe we’re telling you this only because we love you. Maybe we’re telling you only this because we love you. Actually, we just want you to think about the word “only.” Also, we love you. Adverbs can modify multiple parts of speech including verbs, other adverbs, adjectives, even entire clauses. They’re also mobile. Look at how the adverb “quickly” jumps around in these sentences: “She quickly wrote the email.” “She wrote the email quickly.” “Quickly, she wrote the email.” In

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7 email writing must-haves

Whether you are an individual promoting a service or product or a large conglomerate or anything in between, chances are you are partaking in some type of email marketing campaign. Email is a staple in business communications.

From reaching out to new customers to gauging the interest of prospects, there are various aspects to email marketing, and people are constantly trying to find the right balance between connecting and selling. Given that email is such a popular means of business communication if you are not already engaging in it, chances are you are looking into ways to use email marketing to promote your product or service. Starting from deciding whether or not you need an email signature to decide the type of tone your email is going

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Have a grammatically correct return to your educational school year school

Just before the holiday break I think it is important to talk to you young people about the use of good grammar in your daily life.

It would be easy for me to over emphasize the importance of good grammar. I could say that, “Bad grammar is the leading cause of unemployment in today’s economy,” or, “Without good grammar you won’t get that new I-pad or those $200 Sneakers that you have been pushing your parents for.” The truth is that grammar is not the most important thing in the world. The possibility that there might not be an NFL season this year is the most important thing in the world. But as we all know,

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Content Writing Vs. Copywriting In Digital Marketing: What's The Difference?

Not all forms of content creation are the same, however. There's content writing, but there's also copywriting. While both are used in digital marketing campaigns, they have starkly different purposes. If you use digital marketing to promote your business, you should learn the nuances that distinguish content writing from copywriting.

Content creation is an integral part of digital marketing. It’s also common knowledge that users will not discover your business when browsing the internet unless you create content. Content is the driving force behind all successful digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns and social media marketing (SMM). Each piece of content signals a new opportunity for your business to connect with prospective customers. What Is Content Writing? Content writing involves the creation of text content to educate or entertain readers. It may drive sales

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Report: Students are not spending enough time writing

Students don't spend enough time writing, and writing is not practiced across the curriculum, new research by The Learning Agency shows.

Only about 25% of middle-schoolers and 31% of high school students practice writing 30 minutes a day, which curriculum experts say is the minimum amount of time necessary. A slightly greater number of middle school (33%) and high school students (34%) only spend 15 minutes a day writing. In addition, only 15% of 8th-graders and 13% of 12th-graders practice persuasive writing each week, though it’s considered a key skill for college success and in the workplace. Students also aren’t practicing their writing skills in non-ELA classes such as math and

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Your To-Do List Is, in Fact, Too Long

“How was your day?” my wife, Eleanor, asked me one night. “Great,” I answered, sharing a few highlights. Then I added, “But also frustrating, because I didn’t get through everything I had planned.” She smiled empathically. “You say that every single day.” She was right: I did. And it was frustrating. Although I’m embarrassed to admit that (I did write 18 Minutes, a book about managing time), admitting a problem is essential to addressing it. The productivity problem is especially challenging these days, when many of us are working from

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The 11 Most Important Hard & Soft Skills Marketers Need to Have

What hard and soft skills do you need to speak the right marketing language and connect with audiences? Learn the most important ones here.

Picture this: You’re wearing many hats as far as marketing goes. You’re ready to rock the digital marketing sphere. Not so fast! You could be lacking in the soft skillset department, and you might not be able to speak the marketing language fluently. This mistake may compromise your exposure, distancing you from the online population. We’re talking billions, here. The internet population is, well, vast. Don’t believe it? I’ll show you the stats: A whopping 40% of the world’s population is online, every single day. 6 billion Google searches have

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What the epidemic of poor writing across media highlights about the vital role of editing

We have always taken the English language and made it work for us, in an admirably jugaad-filled manner. Now, the lines are blurred. It's good writing vs appalling writing, and bad editing plays a major part in the latter.

The epidemic has been creeping up on us for a while now, much before the viral pestilence hit. Sadly enough, it's also going to be around well after the latter loses its sting. As a manuscript editor, I've been a dismayed observer of this scourge which I term 'language lacunae'. We have always taken the English language and made it work for us, in an admirably jugaad-filled manner. However, back then, we could tell the difference between good writing and indifferent writing. What's more, it mattered then. Now, the lines

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Four Simple Tips For Writing Effective Blog Posts

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to give them a reason to stick around.

The content you post on your site can help you generate more traffic, engage with your audience, boost your sales and even increase your SEO score. With all of this in mind, there are numerous factors you have to consider when you're writing articles for your blog. Today, we are going to look at some of those factors and how to make the most of your content. My tips will help you write compelling, engaging posts for your users regardless of your business size or industry. Let's dive in! 1.

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Three Email Best Practices For High-Performing Campaigns

Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer.

While on the surface, an email seems to be a fairly straightforward marketing channel, there are many important foundational aspects that fall into areas such as legal compliance, technical development, database management, analysis and, of course, more traditional marketing aspects like the content, offer, call to action, etc. When you dig into the details, running a successful email marketing program can seem complicated. However, if you start with some basic best practices, you can get your email program off on the right foot. Here are three useful areas to focus

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To Be An Effective Communicator, Take An Analytical Approach To Storytelling

Stories are powerful communication tools. We tend to pay more attention to narratives because they carry more emotional content and are easier for us to remember.

A good story follows this basic structure: • Beginning: Setting the stage and introducing the protagonist and antagonist characters. • Middle: Rising action that reveals a conflict and builds to a climax. • End: Falling action that shows the consequences of the climax and a resolution. When it comes to making sound decisions, facts matter. That’s why a foundation of trustworthy business communication is built with verified data. Communicators, however, often face challenges when asked to analyze and tell data stories: • Creative communicators are fluent in words and images,

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WHY LINGUIST NOAM CHOMSKY IS A GREAT SCIENTIST OF OUR ERA

He singlehandedly rid linguistics of a stultifying (and technically mistaken) behaviorism

Noam Chomsky (right, in 2017) is, in my view, the best scientist of the past half-century. His work fascinates me, which is not a necessary criterion for being a great scientist—but it helps! I hasten to add that I do not share his politics—I’m of a conservative bent. But his theory of linguistics is brilliant and represents an anthropological, biological, and even metaphysical insight unrivaled in science since relativity and quantum mechanics. A case can be made that Chomsky’s insights are more profound than even those of modern physics, because

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3 reasons you fail at communication in the workplace and how to improve

A no-BS guide for people who suck at communicating with coworkers. Which means you. Also, me.

I used to think I was good at communication. You probably think, like I once did, you’re clear when you talk to people at work (or email or text them), and it’s easy for them to understand exactly what you mean. And you’d be utterly, completely wrong. Communicating is the most important thing in our lives and the hardest thing for us to do well. Transferring information from one person to another via any path will always be inherently difficult and fraught with danger… or it will until we have

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Remove That From Your Writing (Grammar Rules)

There are many common ways to write with more concision. For instance, if you remove that from your writing, you'll still retain the same meaning with fewer characters. Learn more, including examples, here.

I'm better about it now, but one problem I've struggled with for years is using the word "that" a little too much. Or maybe a lot too much. As such, that is a word that I'm constantly removing from sentences. (I mean, "As such, that is a word I'm constantly removing from sentences.") Often, the word "that" is a placeholder for nothing in particular. For me, it's almost like a railing that I constantly use in my language. But more times than not, I find that if I remove all

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How to Engage Your Email Subscribers More Efficiently

Want more people to read your emails? Here is how to engage your subscribers more efficiently and boost email marketing ROI.

Within every email list, the interest among your subscribers will vary. Some people will read every single one of your emails, others will never click to open one. While you can't engage everyone all the time, you can constantly strive to improve and in doing so, you will increase engagement. One thing that can help you is to get a good idea of how your emails are doing and how your metrics compare to the average open and click-through rates. Although it varies based on the industry you are in,

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Using these 6 power words in a follow-up email almost guarantees you’ll get the offer

Writing a follow-up email after a job interview is an excellent way to reinforce your interest in the position, and it gives you one more chance to sell yourself.

The best follow-up emails are short and sweet, and believe it or not, there are certain keywords that will improve your chances of getting a job offer. The next time you follow up after a job interview, try to include a few of these power words in your message to boost your chances of a callback. Use I will, not I can. As you tout your abilities, using the word “will” instead of “can” implies that you’re ready to hit the ground running. For example, “I will use my experience

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PAPERWORK: I have great respect for grammar, me really do

Me love words. That’s right. Suck it up grammar gurus. I broke a rule there, didn’t I? Or could I say, didn’t me? Ha. Still doing it.

I am here to confess. No — proclaim ... that I enjoy breaking the rules. Grammar rules. And sometimes behavior rules: Remember the first time you colored outside the lines? And how about that Pig Latin? Atthay asway unfay. So yeah. I think every now and then it is OK to play with the grammar rules. Keyword “play.” I am not a vandal. I do not want to torch textbooks. Or cause harm. And let me etch in stone that I have great respect for English teachers and their mission.

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The Three C’s: Cultivating Connection, Communication, And Collaboration

Imagine if Batman never left the Bat Cave. Or if Superman spent all day in the Fortress of Solitude, watching TV. Not very compelling, is it? The fact is that superheroes need to interact with other people, or their superpowers go to waste. The same is true for you.

You could cultivate all the knowledge, skills, and values you need to make an exceptional impact on the world, but unless you get out and interact with other people, you’ll never realize your full potential. This holds true even during these uncertain times as we are forced, in many cases, to communicate and socialize with our friends, family, and colleagues via phone calls and video conferences. What takes you beyond personal development to the next level of performance is mastery of interpersonal skills. That’s why Interpersonal Mastery is the second

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4 ways to improve your writing and communication in your free time

Whether you’re looking for a job or are among the millions of remote workers, your writing skills have never been more important. Here’s how to brush up and get better.

Great communication is critical in nearly any workplace, and now that we’re communicating digitally more than we ever were pre-COVID-19, you need to make sure your written messages have the impact you want. Whether you’re among the 17.8 million Americans who are currently unemployed as a result of COVID-19 or are part of the 62% of people who are still employed but working from home, you may have some extra time on your hands. One of the ways to be productive with that time is to work on your writing

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14 Critical Tips For Creating Personalized Copy

Consumers want to be treated as individuals by the brands they interact with and support – not like mere numbers on a quarterly report. This is why many consumers shy away from companies that send out generic advertising and emails. Customized copy that's written to appeal specifically to a consumer is what people have come to expect from businesses.

However, despite the widespread demand for personalized copy, its supply is remarkably small. This reality stems from how difficult it is to craft truly effective personalized copy. To help, 14 contributors to Forbes Communications Council look at what a business should keep in mind when it intends to utilize personalized copy in its marketing strategies. 1. First Get To Know Your Audience "Personalized" means more than just using a prospect or client’s name. Do they regularly interact with your content? Have you studied their interactions to know what they're interested

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Learn How to Engage Gen Z With Email Marketing

Don't believe the stories you've read about how Gen Zers don't use email.

Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don't check their email, they have short attention spans, and have grown up in an “always-on” tech environment. These kinds of pronouncements are always popular in the marketing world — someone is always proclaiming that something “is dead” with each new technology or culture shift, so this talk about Gen Z isn’t a big deal. Marketers are used to adapting and evolving as the world changes around them, and learning how

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10 Ways to Consistently Ace Customer Communication

As businesses scale, it becomes even more challenging to be able to communicate effectively with every customer. To survive in this competitive market, one critical factor is enhanced customer communication.

Over the years, we have seen an explosion of different communication channels. With this rise, the real challenge lies in choosing the right communication that suits your business. It is also important to look out for emerging trends in customer communication and start adapting to them. What is customer communication? Customer communication is communication with your customers through several different ways right from email marketing to electronic bill presentment. It is generally all the communication that takes place on behalf of the company to its customers. Keeping your customers delighted

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BEST WAY TO WRITE A PRESS RELEASE

When it comes to public relations, press releases are essential to make sure you get the right idea across. The best way to do this is to get a press release distribution service on board to help you write the perfect press release for your business. To help you understand the basics of writing the best press release, we’ve come up with some tips for you.

Whether you choose to go for a professional or not, you should know all the right ways to write a press release and things that you need to avoid. So, stay tuned to know the best way to write a press release. Create an attention-grabbing headline You need to catch the reader with the headlines you make. Don’t make them too long as you might bore the reader. You have to come up with witty, smart, attention-grabbing headlines. These need to be short so that you can keep your audience

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The, almost, lost art of letter writing

Letter writing isn’t a lost art...not completely...not yet. Rather, we have put aside this most personal way of conveying our thoughts in favour of the immediacy of email and texting. Even more than speaking with someone face-to-face, hand-written words carry our intents and subtleties with unequaled precision.

I miss correspondence...writing letters...and receiving them. There is something gloriously special about the entire process. Sitting in a comfortable chair...real fountain pen in hand...its nib gliding colourful ink across stationery whose look and feel define luxury...and permanence. Letter writing isn’t a lost art...not completely...not yet. Rather, we have put aside this most personal way of conveying our thoughts in favour of the immediacy of email and texting. Even more than speaking with someone face-to-face, hand-written words carry our intents and subtleties with unequaled precision. In my lifetime, it was the

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How to prepare for the TOEFL iBT Special Home Edition test in 2020

The TOEFL iBT Special Home Edition test is now available for those who are unable to take the English language proficiency test at a centre due to public health concerns.

The home edition will be identical in content, format and on-screen experience to the ones in test centres. The main difference is it will be taken on your own computer at home and monitored by a human proctor online through ProctorU®. From now until September 30, 2020, at-home tests are available around the clock four days per week, and appointments may be available as early as 24 hours after you’ve registered. (plz follow AP style for date) Here’s how to prepare for the TOEFL iBT Special Home Edition test. Take

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The HULK Actually Speaks Better English Than Most Avengers

Although many may claim the Hulk as a simple-minded brute with a limited vocabulary, the Jade Giant once lectured people on proper grammar and usage!

Most people consider The Incredible Hulk a dull-witted brute, with a vocabulary often limited to his two-word catchphrase, “Hulk Smash!” However, this isn't necessarily true. Hulk's human half, Dr. Bruce Banner, is considered one of the world's smartest men and the Green Goliath's own intelligence and ability to speak has gone through many changes over the years. As a result, there have been many versions of the Hulk - including some who are not only very articulate but sticklers for proper grammar. In The Incredible Hulk #420, The Hulk actually

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Research suggests ways voice assistants could accommodate non-native English speakers

In a test conducted by speech recognition testing lab Vocalize, both Siri and Alexa failed to understand speakers with Chinese accents 22% of the time.

In a paper published on the preprint server Arxiv.org, researchers at the University of College Dublin investigated how non-native English users experience voice assistants — specifically Google Assistant — compared with native users. By identifying the semantic and stylistic differences between commands the two groups of speakers used throughout the course of experiments, the coauthors say their work demonstrates the importance of expanding the types of users recruited into research to ensure assistants are designed with inclusivity in mind. A growing body of research shows that voice assistants including Siri,

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How to Create a Personal Brand During COVID-19

When laying out your strategy, you probably never thought you’d be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are.

So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? We’ve got answers for you! First off, let’s clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do to. It’s your reputation and how you’re perceived. Unfortunately, some people don’t give it a moment’s thought and let others define them. By acknowledging and building your personal brand, you’re taking control over it. Whether we’re talking about personal branding

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THE EMAIL FLOWS A SERVICES BUSINESS NEEDS TO SUCCEED

How should a business that provides services rather than goods use emails to communicate with clients? Here are some best practices.

In this piece, I want to take a look at services businesses and what types of emails you should consider and automate as your business scales. Many of the email types that I discussed in part one also apply here, but a services business should also consider a handful of additional emails. The most significant difference between e-commerce and services businesses is that, in a services model, you will likely have fewer transactional interactions with your customers. For that reason, it’s vital to become an industry expert in all that

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How to make a great impression during the “new normal”

There are a lot of things that have changed in the last few months. Our workplaces, our social lives, and how we meet and connect all look different. Even with all the changes, the need to intentional about making a good first impression is still very much a matter of importance.

Lisa Mitchell, Communications Expert & Founder of Power Body Language, shares how we can make a great impression during this “new normal.” The basic goal of making a good first impression hasn’t changed Your first impression is still an important communication tool that can work in your favor or against you based on how it’s executed. The goal of the first impressions is to help build connection and trust, and hopefully to open up the opportunity for additional conversation and consideration. Even in our modified mid-pandemic world, that purpose hasn’t

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10 Critical Soft Skills For Communicators

As soft skills are an essential part of dealing with other employees within the workplace, communicators need to harness these skills and fine-tune them if they want to achieve success.

Success isn't just due to how well you use your innate skills. A much-overlooked facet of success is the use of soft skills. As soft skills are an essential part of dealing with other employees within the workplace, communicators need to harness these skills and fine-tune them if they want to achieve success. Without a proper appreciation for the person they are communicating with and how their communication methods affect the target, they may fail at their task. Below, 10 members of Forbes Communications Council share their opinions on what

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Helping my Immigrant Mother Write an Email Made me Understand How Women of Color are Uniquely Capable of Revolutionizing the English Language

To err is human. But if you’re a woman of color, erring is inconceivable. Women of color can’t afford to make any errors, not just grammatical ones, because the room for error is so small.

The shortest way to teleport inside someone’s head is by editing their writing. I realized this was true in January of 9th grade when my mom peered at my laptop on the living room couch. “Dikka*,” she asked me, carefully, “How should I tell your teacher that I am concerned about your grade?” For most Indian-American children, what she just asked me would have been the sentence that begins all nightmares. But I was safe, for two reasons: 1) the crisp 89 that I had gotten on my English midterm

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The language of COVID-19

The coronavirus pandemic has injected into society a new grammar of navigating life and its realities. We must learn to adapt to this new normal.

When humanity grapples with unexpected and shocking experiences, the existing terms seem inadequate in capturing the consequent fear, grief and trauma. Human languages have to make room for newer expressions and widen the scope of existing words. Last month, the Oxford English dictionary made an extraordinary update to include COVID-19 and a few other words related to the pandemic. The dictionary’s executive editor explained that an “exponential rise in usage of a single word in a very short period of time, and for that word to come overwhelmingly to dominate

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How to Effectively Communicate to Your Organization in Turbulent Times

Those who do it well will be able to project a vision for the future and map out a practical path forward.

During times of rapid change, our ability to adapt to a situation and respond will be tested. These are the times when a leader’s ability to communicate will make the difference between success and failure, regardless of whether they are in the C-suite or on the front line. Those who communicate well will be able to project a vision for the future, map out a practical path forward and create understanding of the implications — all of which are imperative during ambiguous and turbulent times. Therefore, strong communication is more

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How To Cold Pitch A VC In the Time Of Covid-19

The magical thing about a cold email is the way is can insert you into a network that you otherwise wouldn’t have access to. This broadening and diversification of your connections can be incredibly powerful.

60% of Venture Capitalists are white men who went to Stanford or Harvard. If you went to one of these schools, chances are, you have at least a warm connection to a few venture capitalists. And this gives you a huge advantage over the other 7 billion people in the world, who still may be incredibly intelligent, driven and visionary. Although they may be building something that can change the world, and possibly for a different demographic of people than the typical founder, they may not have the luxury of

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The Importance of Communication in Business

Business communication is a method of sharing information between staff, customers, outside companies, and investors. In fact, effective business communication is crucial for maintaining a successful business. There’s no way a business can function effectively without it. Incorporating steady and reliable communication methods with your workforce, suppliers, shareholders, and of course, your customers is essential.

Productive communication skills is one of the primary attributes required to increase your company’s revenue and to make certain that your business continues to thrive. Business communication also includes: Introducing alternatives and fresh concepts creates a productive climate that will help your business outperform your competitors. Devising strategies assures that the most up-to-date, concise data is consistently available and communicated to your internal and external attendees. Carrying through decisions and explaining your resolutions clearly in order to increase the probability of your company’s goals materializing Organizing and achieving effective commerce

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Grammar Guy: Irregular nouns abound

English is weird. According to dictionary.com, the English language borrows up to 80 percent of its words from other languages. In fact, English words are composed of 350 other languages. No wonder we can’t spell.

I’ve written before about how many wacky animals don’t follow plural noun rules, such as “goose,” “deer,” “sheep” and “ox.” Animals are wild; they don’t play by the rules. Then again, most of them don’t speak English, either. Some irregular nouns only exist in their singular form; these nouns are called “singulare tantum,” which means “can only be singular” in Latin. These types of nouns usually refer to uncountable, or mass nouns such as “bread,” “rice,” “salt,” “gravel,” and “water.” In order to quantify mass nouns, we need to qualify

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3 Tips That Will Improve Your Essay Writing Skills

The sad truth is that not everyone is capable of creating a brilliant piece of writing. Some students are non-native English speakers and don't have enough knowledge of the English language grammar and punctuation rules. While others simply don't have enough skills to put their thoughts together and write that academic assignment.

If you are a college student that feels unable to write an essay, even a very simple one, take a break and relax for a moment. Nowadays, most of the students write out of necessity and very rare out of curiosity. Being persuaded to write a paper makes it very difficult for the students to concentrate on a topic that they find not interesting. Since academic writing is an integral part of the whole education system, students have no choice but to learn to cope with it. Every one of

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The 5 things you should be doing to build trust with your business audience through your written communication

$400 billion. Yes, billion with a “b.” That’s how much poor writing costs American businesses every year. From text messages and emails to notes and jargon-filled reports, you and your employees probably spend more than half of your working day writing.

And, you learned to write through formal education that taught you how to use words to express complete thoughts, but your instructors may have failed to effectively teach you to write for others and build their trust. Writing for others is essential for establishing your credibility and getting those others to trust you. You know your own intentions and goals when it comes to content you’ve written — but others don’t. And there are both internal and external instances in which establishing and maintaining trust is important. Imagine writing an

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How to Write Anything

Rules you can use to write anything you want to write — from a book to a tweet

You are a writer. You tweet. You email. You Slack. You text. Multiple times a day, you look at a blank screen and you fill it with words — your own words written in your own style for an audience you hope to persuade, amuse, inform. Here at Forge, we think there’s no activity more connected to the self — and no skill more improvable — than what we type into those screens. So, all this week, we’ve been publishing stories about how to write the things we write every

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Mind your language: is it ever OK to correct someone's grammar?

If you find yourself doing it, consider this: are you genuinely attempting to help, or just trying to gain the upper hand?

After Sunday’s episode of reality TV drama 90 Day Fiancé, people were left with an important question: is it ever OK to correct someone’s grammar? The show follows long-distance couples in a pressure cooker: when the foreign lovers of American citizens move to the US, with just 90 days to decide whether to get married before their visas run out. Sunday’s episode saw couple Stephanie Matto and Erika Owens hash out what went wrong in their failed relationship, and some viewers suggested that a screenshot showing an exchange between them

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We Work Harder When We Know Someone’s Watching

In the current pandemic, finding motivation for those working in self-isolation presents unique challenges. Many people struggle more than ever to efficiently get their work done in their home offices and to focus on video conferences and email exchanges. But it’s easy to overlook another key source of motivation, which is conspicuously absent for many workers in the current circumstances: the presence of other people.

Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems. These effects occur for several reasons. For one, people want to impress others through their performance, and thus try harder. Anyone who has ever stayed in the office late when their boss was still around experienced this phenomenon. However, the presence of others has a further and more fundamental effect on people. Not only does it affect what

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Learning a language during quarantine: Where and how to start

Expert says no one has the innate ability to learn a language faster than anyone else

Many have contemplated learning a foreign language at some point in their lives. Unfortunately, many have also dropped the idea when faced with the difficulties involved. The truth is, however, that picking up a new language does not have to be so difficult, after all. According to Stephen Krashen, a linguistics expert who specializes in theories of language acquisition and development, it is a myth that some people are more adept at learning languages than others. Krashen believes that no one has the innate ability to learn a language faster

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7 Tips for International Students Writing Business Essays

Nobody will read essays in a student’s native language unless it is English. That is why international students must improve their English to write fluently and with fewer mistakes.

International students are often afraid to write academic essays. They argue that they cannot be equal to native speakers who study with them. In fact, a student's ability to write an effective essay does not depend on nationality. Only those students who work hard and are aware of college requirements can succeed in business essay writing. Custom writers offer seven tips for international students who write business essays and want to succeed. Tip 1. Improve your English Experts suggest five ways to do that. Read in English daily and vary

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8 Tools and Tips to Use When Self-Editing Your Work

Anyone who has ever had to finalize a report or send an important email knows how valuable a second pair of eyes can be. A second reader can help you catch mistakes in your own work, highlight awkward turns of phrase, and tell you when something doesn’t make sense. But what if you can’t find someone to help before your deadline?

Between global pandemics and new work from home policies, it can be more difficult than ever to get a teammate to scan your documents. When you’re on a deadline and can’t find help, it’s easy to start second-guessing the quality of your work. If you find yourself stuck without a proofreader, here are eight tools and tips you can use to self-edit your own work. 1. Grammar Tools The most straightforward self-editing tools you’ll find are the advanced grammar tools like Grammarly, ProWritingAid, or Hemingway App. The latest on the

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President Donald Trump's unique speaking style — particularly his penchant to go on never ending tangents — crashed an AI robot trained to recognize patterns in speech.

To understand Trump, an AI bot had to be de-programmed from using English grammar. It uses 11 million words from Trump's remarks to tell when he's angry or lying

Whenever it seems like it's too hard to keep track of everything President Donald Trump is saying, now there's a bot for that. Margaret, named after the meticulous West Wing character, catalogues all of Trump's spoken words, tweets and other utterances to compile in its database — more than 11 million of the president's words dating back to 1976. A new Los Angeles Times profile of its creator, Bill Frischling, traces the history of the bot, which is used by Amazon for help with Trump-related queries on its Alexa devices.

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Meet the Internet’s unsung heroes: Wikipedia’s human collaborators

Though we take it for granted, their collective work has left the world a better place for us all.

It would be impossible to imagine the world today without Wikipedia — a fact that students around the world can gratefully attest to. Although editor bots often steal the limelight in conversations about this great resource, a lot of people have been putting in a lot of work to make Wikipedia what it is today. Wikipedia actually has a pretty interesting page dedicated to tracking the most prolific authors on the site. All contributors are equal in the eyes of the site and its userbase, so this list isn’t about

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How These Women Leaders Are Redefining Communication During the COVID-19 Age

As the COVID-19 crisis is taking over the world, critical spotlight has been placed on how world leaders, and particularly women, engaged with their people.

Several think pieces with the headline “Are Female Leaders Statistically Better At Handling The Coronavirus Crisis?” and “Female world leaders are handling coronavirus crisis ‘in a really impressive manner,” have been shared widely. Yet the idea isn’t really what all ‘female’ leaders have that male leaders don’t, but the fact that, despite being a minority, these women are redefining leadership in their own way along with inspiring other future women leaders. Their success, in this case, is significant to highlight. New Zealand’s Prime Minister Jacina Ardern, for instance, is bringing

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Here's when you should Slack, email or call an employee

Let's talk about ... well, talking.

Last week, I spoke with leaders of companies that have always operated remotely to learn their secrets to success and I realized it all boiled down to one thing: Good, clear communication. First, the good news: We have an abundance of tools at our disposal to talk to each other without being in the same space. Now, the bad news: We have an abundance of tools at our disposal to talk to each other without being in the same space. Having so many forms of communication means that messages can

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4 Tips To Help You Send More Effective Networking Emails

Whether you’re launching a virtual job search or hoping to deepen your professional relationships while working from home, using email to network brings with it several unique challenges and opportunities.

Email is a productivity tool that is primarily used to quickly exchange information. It lacks many of the essential elements that help you make a stronger connection in person (or on video), such as allowing eye contact, body language or the ability to share a laugh together. Unlike a live conversation, you can’t predict when you will receive a response from your emails which further stifles the potential for the kind of back and forth exchange that leads to an authentic dialogue. Despite these challenges, neglecting to network through email

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WHY IS ONLINE LEARNING SO IMPORTANT DURING CORONAVIRUS?

Online learning has become more and more common, whether for comfort, adapting to work hours or just having the freedom to study from anywhere. And now with the coronavirus pandemic, as people are having to stay at home, it has become more important than ever.

The measures put in place by governments and entities to allow workers and students to do their daily tasks from home confirms that it is possible to carry out these activities from anywhere, with just a computer or smartphone. What makes online learning so interesting? Online learning has been growing – in the last decade, the number of online courses, degrees, and masters have greatly increased. Here are some of the positive aspects of online learning: Technology has changed everything. Learning through videos, voice recognition, automatic corrections, and live exams,

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10 NETFLIX SERIES TO HELP YOU LEARN ENGLISH

The digital age has changed the learning landscape dramatically. Not only is it easy to learn English online in self-paced programs, but it is also amazingly easy to immerse yourself an English environment for at least part of each day.

For decades, immersion has been considered one of the more efficient and thorough ways of learning a foreign language. The theory is that putting yourself in an environment where all, or a large majority, of the language spoken, is a second language you will naturally learn the language. Immersion also allows for continued growth. Immersion has a number of drawbacks. The skills acquired are mostly conversational with only basic written language skills, and the ability to immerse yourself in another culture was not available to everyone. The digital age has

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8 online courses to improve language, communication and writing skills

Get through this quarantine as a more skilled communicator, leader and influencer. Here is the list of courses you can pursue online to help you ace soft-skills and advance your career.

If negotiating a conflict or writing a professional email gives you jitters, then you need to work on your communication skills. Here are a couple of courses which you can pursue to improve all aspects of your learning. Business English communication skills specialisation: The course is offered by University of Washington and is available at online learning platform Coursera. It focuses on improving the ability to speak, write and understand English in professional settings. Business planning, meetings, presentations, emails and other forms of business communication are covered under the six-month

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China to offer global students online courses in English

BEIJING - China's universities and colleges will offer a number of high-quality courses in English to global students via an international online teaching platform to promote the massive online open course (MOOC).

The international platform is still under construction, and two online teaching websites, www.icourse.cn and https://next.xuetangx.com/, were first included in the program, Wu Yan, a higher education official from the Ministry of Education (MOE), said at a video conference held in Beijing on Friday on the construction of the program. The MOE will set up a committee to promote the construction of the platform and curricula while establishing an expert team to guide the operation and management of the platform, Wu said. "For more than 40 years of reform and opening

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New rules of email: Managing email risks during the coronavirus crisis

With so many employees working from home during the coronavirus crisis, the time is right for an email refresher. Your organization’s employees must maintain professional email communications with coworkers and clients, whether working from cubicles or couches.

Here are four rules to help ensure employees create businesslike, compliant email—even when working at their kitchen tables. Enforce email policy. Whether at headquarters or home, employees must adhere to the organization’s email policy. Make sure remote workers understand that policy compliance is mandatory, whether using the company’s email systems, accounts, and devices or their own personal tools and technologies. Conduct online training to remind remote employees of the many federal/state laws and industry/government regulations governing email content, use, and records. You don’t want to lose otherwise-valuable staff over at-home

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How to Edit Your Own Writing

Writing is hard, but don’t overlook the difficulty — and the importance — of editing your own work before letting others see it. Here’s how.

The secret to good writing is good editing. It’s what separates hastily written, randomly punctuated, incoherent rants from learned polemics and op-eds, and cringe-worthy fan fiction from a critically acclaimed novel. By the time this article is done, I’ll have edited and rewritten each line at least a few times. Here’s how to start editing your own work. Understand that what you write first is a draft It doesn’t matter how good you think you are as a writer — the first words you put on the page are a

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Grammar Guy: A glossary of social isolation terms

We have so many new phrases that didn’t exist in our common parlance a month ago, and now they’re part of every press conference, news alert and headline. Well, buckle up, buttercup; today we’re going to discuss a few terms related to staying put.

I hope you are sheltering in place and staying healthy. I’m still not used to “shelter” as a verb, but I’m here for it. I’m here at home, parking my backside on my couch for the sake of my neighbors’ collective health. The point is, we need to stay home right now to help “flatten the curve.” I have a feeling my own curves will not get flattened as a result of my sheltering in place. We have so many new phrases that didn’t exist in our common parlance a

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Nurturing language skills for future generations

Communication skills crucial for career and personal success in a globalised world

Language has always been our main way of communicating with one another. We begin to develop our language skills in infancy, learning intuitively from our parents and those around us the native language we speak today. Centuries ago, people only knew what they could reach and see in their immediate surroundings, and that was reflected in the language they used. As our world advances and new technologies are introduced, the more we are exposed to elements beyond what we know from daily experience. Travel and communication technology, from movies and

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Female authors lead International Booker Prize’s 2020 shortlist

Six international writers have been shortlisted for this year’s prestigious literary prize, which is awarded to the best book translated into English and published in the United Kingdom or Ireland.

The contenders of the International Booker Prize, who are mostly women for the second year in a row, were announced on April 2 in London. “Each of our shortlisted books restlessly reinvents received narratives, from foundational myths to family folklore, plunging us into discomforting and elating encounters with selves in a state of transition. Whether capturing a deftly imagined dystopia or incandescent flows of language, these are tremendous feats of translation, which in these isolating times, represent the pinnacle of an art-form rooted in dialogue,” Ted Hodgkinson, chair of the

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Demonstrating Leadership in Times of Crisis

As a leader, are you wondering about how your team is coping with the crises that are causing social distancing in all of its forms – school, work, reduced hours and curfews? Is it just good enough to wonder or shouldn’t we be asking and engaging our teams?

A friend called me up, just to ask me how I was coping and yes, I really told her! At the end of the conversation I thanked her for asking me. This conversation also allowed me to ponder on the issues that have been lagging in my subconscious and brought into focus the stress and tension I felt by our new “normal” or “abnormal”. This is a leadership trait, expressing empathy and reaching out to your team at this time can motivate and show that you are a leader that

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How To Communicate With The Media For Better Results: 10 Expert Tips

Interacting with the media in the right way can help raise the profile of the company and its products.

Aside from advertising, one of the most effective ways to build consumer confidence in a brand is to get positive media coverage on it. Buyers enjoy learning about products in a space that they look to for news and reviews. As a result, interacting with the media in the right way can help raise the profile of the company and its products. However, with the sheer number of outlets and audiences to cover, it can be difficult for a new brand to figure out how to best engage and communicate

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Introducing Microsoft Editor – Bring out your best writer wherever you write

Bring out your best writer anywhere you write with Microsoft Editor, your intelligent writing assistant.

Bring out your best writer anywhere you write with Microsoft Editor, your intelligent writing assistant. Many of us are working or attending school remotely, and with so much communication happening through writing it is more than important than ever that you communicate clearly. Microsoft Editor, an AI-powered service that enables you to write with confidence in 20+ languages, can help. Write polished prose, craft impressive emails, and posts on your favorite sites like LinkedIn, Gmail, Facebook, and more. Anyone can access the essential Editor capabilities, such as spelling and basic

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Getting Things Done: 3 Hacks

Productivity largely boils down to three key factors: effective communication, clear purpose, and relentless execution.

Time is one of our most precious resources. It’s difficult to create. Impossible to buy. And it inevitably gets away from us. Which is why it’s important for you and your team to master the tools needed to control the use of their time, regardless of conditions. I’ve studied productivity for the last 20 years. For myself and for my teams. And while I’ve espoused many principles from books like “Getting Things Done” by David Allen, I’ve found that productivity largely boils down to three key factors: effective communication, clear

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Free software to help with your startup business

When it comes to starting a business, one decision entrepreneurs will have to make is what software they should use. Ideally, they want to choose software that allows their business to grow, excel, and meet goals.

Entrepreneurs that are just starting out, however, may be on a limited budget and may not be able to afford some of the software used by larger companies. And with limited funds, they may have to make challenging decisions — should they invest their money into website software in order to improve their marketing strategies or should they purchase a VoIP phone system to improve customer relations? If you’re in the process of starting a business but have limited funds, finding free software to help with your startup needs is

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4 Quick Tips to Improve Your Business Writing

Whether you are an entrepreneur eager for funding, or a mid-level manager whose life is lived on email, strong professional writing is essential to accelerating your impact. But professional writing is not easy.

At the Harvard Kennedy School, where I teach writing, I see professionals struggle every day with writing that is confusing, long-winded, and unclear. Fortunately, the way to improve is simple: Good writing focuses only what your audience needs. Nothing more. For many of us who learned how to write in college—where our writing was about showing how smart we were or how well we knew the material—putting the audience first takes practice. You can start by making it easier for your reader to find your main point by sharing important

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How To Overcome The 'One-Inch-Tall' Barrier And Improve Cross-Cultural Communication

Although Chinese is the most commonly spoken language, some quip that broken English must be the most spoken language in global business. When only 20% of the world population speaks English and fewer than one-third of them use it as their first language, there are ample opportunities for miscommunication and frustration.

"Speaking English is exhausting," says Pope Francis's character in the Netflix biographical movie The Two Popes. "A terrible language — so many exceptions to every rule," responds Pope Benedict, played by Anthony Hopkins. Even as they both spoke multiple languages, they shared a common distress of non-native English speakers who use English as a foreign language (which is different from using it as the second language). I can relate. During my first year as an international student in the United States, I often had to take a Tylenol after a

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4 tips that will help international students master academic writing

Writing academically helps you learn how to be an effective communicator, think analytically and critically, and organise your thoughts in a clear and concise manner. For international students without strong English writing skills, it will also help them become better writers and master the English language.

For most university students, a significant amount of time in a semester is typically spent writing academic papers. It’s important to master this skill, as it will help you in your future career no matter which field you end up in. Writing academically helps you learn how to be an effective communicator, think analytically and critically, and organise your thoughts in a clear and concise manner. For international students without strong English writing skills, it will also help them become better writers and master the English language. Here are some

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Writing emails at university: Quick tips for international students

You’re in a foreign country for the first time. The lecturers don’t look like you and you don’t feel your English is good enough.

But you need help with an assignment. Or how to prepare for a pop quiz. Or guidance on how to apply for that OPT stint. You need to email your university lecturers and staff. A lil’ intimidating? Yes. Insurmountable? No. This challenge can be easily overcome with a few simple practices. Here are some tips you can follow for effective, professional communication at university, with anyone at all. Address & sign off respectfully It’s best to address your recipient with their suitable title and surname (eg. Dear Mr Smith). However,

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Could AI make language learning obsolete? 

The Babel fish of the Hitchhiker’s Guide to the Galaxy seemed like a distant science fiction reality until Google launched their Pixel Buds with real-time translation in 2017; the latest iteration now being Pixel Buds 2.

Many companies are throwing their hat into the translation technology ring. Web translation software is being surpassed by portable, state-of-the-art technology in the form of earpieces, hand-held devices and apps, all of which are enabling users to quickly navigate our multilingual world on-the-go. Most recently, American Airlines announced it is testing interpreter mode for Google Assistant to help communication between their employees and travellers who speak a different language. In recent years, artificial intelligence (AI) has drastically enhanced the accuracy and quality of foreign language translations – allowing machines to help break down language barriers

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Publishing in English Presents Challenges for International Authors

When submitting manuscripts to Western journals, authors face issues that go beyond language barriers.

China is the world leader in the quantity of scientific publications, with a total of 426,000, or nearly one-fifth the total number of 2016 science and engineering papers listed in the Scopus database, according to a 2018 report from the National Science Foundation. Taking into account Chinese-language journals not listed in Scopus, a separate analysis published last year concluded that the country’s overall contribution was even greater, with more than one-third the global scientific articles published in 2016 coming from China. While these numbers point to a greater scientific profile

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International Women's Day: Closing the online gender gap

Women have been underrepresented throughout history and the internet is no different. On International Women's Day, Kate Rimmington takes a look at the efforts of volunteers dedicated to raising their online profile.

When 24-year-old artist and illustrator Efa Lois was studying architecture she noticed the lack of female role models in the field. Working as an illustrator alongside her degree, she began to realise this was not just a problem in architecture. "I was having conversations and realised I didn't know much about Welsh women in the history of Wales and the people I was speaking to didn't know much either." She finished her degree and began working for the Design Commission, but in her spare time she started researching, writing and

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3 Impacts Of Coronavirus On College Admissions

The college admissions and college consulting industries have been fueled by international enrollment growth. But the spread of COVID-19 could change the landscape of college admissions for the foreseeable future. Here are three impacts we have identified as of February 2020.

Reduced Access To Standardized Tests. Within Mainland China, sittings for the major entrance examinations have been canceled for the months of February and March. These cancellations include major examinations like the TOEFL, IELTS, SAT, ACT, GRE, and GMAT, which are required by many college and graduate programs. The National Association of College Admissions Counseling has made a statement to encourage universities to be flexible with applicants; however, universities are not mandated to comply with this recommendation and no prominent universities have made public statements as of February 2020. At the

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Improving Your Business Writing

Writing may feel unproductive or unnecessary in a business context beyond what you put on your website and marketing materials, but it’s a valuable tool for getting your name and your message out into the world.

Writing is one of the fundamental ways that we communicate, and yet for its importance, so many of us are tentative about using our writing to communicate with others beyond the audience for our emails. Undoubtedly there’s some trepidation upon seeing and reading those who are so proficient in the medium — compared with them, the rest of us are just thrashing away at a keyboard, trying to string two sentences together, or apart. We think that writing is best left to the writers, and our energies are better devoted

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How Japanese and English merged to create a new language

Engrish is what happens when English mistakes appear in Japanese advertising, on products like T-shirts and stationary, or on restaurant menus.

When John Dougill first came to Japan 30 years ago, he spotted an odd phrase adorning his neighborhood butcher's shop in Kyoto. Instead of "meat shop," its sign read "flesh shop." Dougill assumed shop staff weren't aware of their English-language error. But when he flagged it to the owners, they nodded politely at him. But they didn't change the sign. "It didn't matter if the sign said 'flesh' or 'fresh' or 'meat,'" recalls Dougill, a professor at Ryukoku University, who has researched the use of English in Japan. "It was

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How to Write a Great Essay If English is Not Your Native Language

For international students whose primary language is not English, writing a college essay can be challenging. But English competence is not everything when it comes to writing well. Even native English speakers can struggle without the right approach.

For international students whose primary language is not English, writing a college essay can be challenging. But English competence is not everything when it comes to writing well. Even native English speakers can struggle without the right approach. Maurice Boissiere, lecturer and adjunct professor for English writing at the University of Maryland, confirms this view. "I have taught international students with A's on their essays as well as local students failing the class," Boissiere said. "Really the point is to ask questions." Those questions help clarify the point or focus

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Opportunities and challenges as lessons go online amid the coronavirus outbreak

Taking advantage of the moment, online educational companies have started taking their operations online.

The February 8 Lantern Festival is supposed to mark the beginning of a new semester for schools across China, but this year students are still on an extended winter vacation due to the coronavirus outbreak. To prevent the spread of the novel coronavirus, China's Ministry of Education (MOE) in late January announced to postpone the 2020 spring semester for schools and further required on Tuesday that extracurricular training organizations are not allowed to start classes early without authorization. Switching online Taking advantage of the moment, online educational companies have started

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Coronavirus: English-language schools in Hong Kong and China use AI to teach students remotely

Exclusive: A UK tech firm has given schools free access to its AI system so pupils can continue to learn without a teacher being in the room

English-language schools in China are using artificial intelligence to teach students remotely while they are closed by coronavirus. A UK tech company has given schools free access to its AI system so pupils can continue to learn without a teacher being in the room with them. To help stop the spread of the coronavirus, all Hong Kong schools have been shut until at least 2 March, while students across mainland China face long school closures and isolation. Twenty-five impacted schools have already taken up the offer, but Century said it

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Communication apps and English are key to global reach

The English language remains a barrier for global communication and collaboration at many Japanese firms. The shortage of people who can conduct business in English is a key obstacle to global collaboration.

The cross-border flow of people and goods have been disrupted in recent weeks by the spread of the coronavirus — now designated as a global health emergency by the World Health Organization. Government and businesses have suspended travel to and from China, and dozens of countries have banned the entry of people who had recently been to the Chinese city of Wuhan, where the outbreak originated, or China itself. The Global Risk Report 2020 by the World Economic Forum lists the outbreak of infectious diseases as a high impact risk

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Beijing talks its way past Hong Kong in English proficiency, but Shanghai tops China rankings for sixth year in a row

Company behind survey of young, English-speaking Chinese professionals credits travel and international trade for Shanghai’s commanding position Growing middle class with aspirations to educate children overseas also plays big part in greater English use

Professionals in Shanghai and Beijing are more proficient in English than their Hong Kong counterparts, according to a global study of listening and reading skills in the language in countries where it is not a mother tongue. Shanghai was the best-performing Chinese city in the study for the sixth year in a row, while Beijing beat Hong Kong to second place for a third time, language training firm EF English First’s 2019 proficiency index showed on Wednesday. Beijing also made second place in 2014 and 2015. Overall English proficiency of

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I Am Thankful For My Writing Tools

Today is Thanksgiving, so I wish to take this opportunity to express my gratitude for modern day writing.

Aeschylus the Greek playwright, who was (supposedly) killed by a falling turtle when an eagle mistook his bald head for a rock, wrote the Oresteia on paper made from reeds. I bless Staples and all trees everywhere. The medieval monks copied books by hand. It could take up to a year to make a copy of a book. They were works of art with colors that have never been repeated. I am grateful for my printer and its ten pages a minute. Shakespeare wrote with a quill pen using an

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Is Bad Business Writing Killing Your Career And Business?

Checklist: 6 Criteria for Effective Business Writing

A few weeks ago, I received an email from one of my book publishers asking me to sign an amendment to a contract. From the salutation, I could tell the email had gone to several authors. As I read the transmittal email, my first thought? The publisher’s email has been hacked. This is a phishing attempt. The email had convoluted sentences, punctuation errors, and layout problems galore. Scrutinizing the URL closer, I saw no problem there. It definitely seemed to have originated from my publisher. But knowing how clever scammers

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6 Rules to Rock Social (Media) Networking for Business

Social networks are not just powerful promotion tools. If you are trying to get clients, media mentions and good opportunities in your industry to grow a name for yourself and your brand, social media can definitely make the job easier.

Obviously, social networking for business is not like networking to make new friends (well, that might happen, too, but it’s not your goal, right?) What you want to achieve here is results — that is, clients, engagement, and opportunities. This post gives you 6 rules to rock networking for business on social media and increase productivity in every session. 1. Targeting the Engagement Who is your customer or audience, and what do they need? Who do you want to engage and make business with? You should keep these two guiding

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Eight Reasons Why Customers Don't Open Your Emails (And How You Can Fix It)

Email marketing is still a very productive method of reaching out to customers and establishing rapport. Even further, developing an e-newsletter is one of the best ways that companies currently have to maintain their outreach with existing clients.

However, as useful as email marketing is, the average user is inundated with dozens of emails every day, meaning many businesses end up getting lost in the clutter. While they may have important news or information to share, these businesses fall short of actually securing leads or persuading customers to open their emails. Here, eight members of Young Entrepreneur Council examine some of the factors that may be preventing businesses from connecting with their clients and how they can creatively overcome these hurdles. 1. Failure To Segment Your customers are

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7 Ways to Increase Customer Retention

The key to your business's success is making sure you are able to keep your customers coming back again and again.

Businesses grow by acquiring new customers, but they thrive by keeping their existing ones happy. Businesses need to put in the effort to retain current customers. Doing so can be even more important than acquiring new ones. There is compelling data that backs up the need for businesses to focus on their customer retention strategies: Acquiring new customers can cost five to 25 times as much as retaining one Repeat customers spend around 67% more than newer customers It's clear that you should avoid getting complacent regarding the customers you

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Why English translation needs the native touch

When Japan’s new National Stadium was unveiled last month, visitors were greeted with several examples of oddly worded English on the signage there: “Hello, Our Stadium,” “Joho no Mori” and “Please Push the Under Button,” were but some of the phrases.

When Japan’s new National Stadium was unveiled last month, visitors were greeted with several examples of oddly worded English on the signage there: “Hello, Our Stadium,” “Joho no Mori” and “Please Push the Under Button,” were but some of the phrases. Given that the stadium is intended to put Japan’s best face forward to the world at the 2020 Tokyo Olympics and that more than a billion dollars was spent building it, you have to wonder why apparently so little thought was given to how the English signs would come

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Should you send an email or talk in person? 5 work scenarios where face-to-face is better

Should you send an email or talk in person? 5 work scenarios where face-to-face is better November 11, 2019 | Adapted from an article written by Michelle Perkins, first published on businessinsider.com, November 7, 2019 In today's world, we express ourselves through so many different technological channels that we have to decide, with every communication, the best mode of transmitting an idea, thought, or question.

In turn, this has added an extra decision to every interaction we have. Some communications do not take much thought. For instance, I know that the best way to get a response from my kids is by texting them. At the office, coworkers often productively work out everyday issues by using email, while a hiring manager would want to see and speak to a prospective candidate. It is when the decision about which line of communication to take is not so obvious that we have a choice to make. The

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6 grammar rules to break for your marketing content

Let’s be honest, the majority of content we read nowadays is just not formal — and it doesn’t need to be.

Formality has a time and place, but content marketing is not always it. Some of the most effective content sounds as if the writer is speaking to the reader. It’s conversational, witty, honest, blunt, real. And it works because it’s done intelligently. The saying goes, “you must know the rules in order to break them.” But breaking grammar rules is not as simple as writing how you speak. It has to be done in a way that makes sense to your audience. So, let’s chat about some grammar rules that

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How To Create An Outstanding Email Marketing Campaign: 15 Tips From Communications Experts

Getting noticed is the first step to establishing a rapport, but it's too easy to slip through the cracks and end up just another email that goes into the trash.

Most people don't click through every email they get. Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse. How, then, can a company come up with a way to stand out from the crowd? To help businesses struggling with the reality of being noticed, 15 experts from Forbes Communications Council advise on the best methods to employ when crafting email marketing so that it's productive and stands out from the rest of the chaff that

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6 smart tips for writing effective emails

A host of mediums have come up for sharing messages and information, but email still rules as the king of professional business communication. Studies have predicted that by 2020, the total number of email users would reach 3 billion. That's almost half the global population.

Emails enable record-keeping, allow immediate transmission, and provide a low cost consuming method of communication through providers like Yahoo, Gmail or Hotmail. In spite of such myriad benefits, many emails fail to yield the desired results, owing to the lack of the right structure, tone, and content. An oversight in any of these factors increases the chances of miscommunication and can rob a message of its efficacy. So, to write a mail that conveys its meaning and message with clarity, follow the tips given below: 1. Make your subject line

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5 Simple Tips to Encourage Employee Participation in Brand Building

Marketing is a discipline that is in constant flux, whether due to new platforms or software, consumer shifts or any other range of updates.

Traditional marketing used to just mean looking to connect with consumers, turning casual users into loyal brand adopters, or going out and finding new people in need of your company’s product or services. However, in today’s world of decreasing trust, and credibility wariness between brands and consumers, internal marketing has become just as important as the external marketing we have been accustomed to. Consumer trust is at an all-time low, with people tuning out the constant stream of ads presented to them. Only 33% of buyers trust messages from a

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5 Tips for Fostering Effective Communication in the Workplace

For a workplace to be comfortable and productive, effective communication needs to be a priority.

But this is one aspect of corporate life that can often fall through the cracks—if work is getting done, why does HR or higher management have to concern themselves with how people are communicating with each other? This attitude is erroneous, to say the least. If this is part of your strategy, your business plan template needs to be updated. In the current climate, when there are so many companies outsourcing work to other countries, or liaising with remote teams, communication is more necessary than ever. How can companies ensure

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How Small Businesses Can Utilize Technology to Serve Their Customers Better

Tips for utilizing small business technology to serve your clients better

The process of achieving professional goals in a small business is often constrained by a lack of resources. This is particularly true as you try to create the best and lasting impression on existing and potential clients. Fortunately, you can utilize small business technology to serve your clients better and hence make significant profits. How can this be done? Well, here are the tips: Technology Helps You to Communicate With Clients One of the key aspects of enhancing customer service is effective communication. This incorporates both listening to clients’ needs

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Four steps that make writing less overwhelming

If you want to increase your productivity and be better at making steady progress on big writing projects, here are four things you can do:

For many people, the easiest thing to procrastinate about is working on a big report, or really anything that requires a substantial amount of writing. With each new assignment, you tell yourself, “This one will be different. I'll be productive and get started right away.” But it’s hard, so you put it off. And then even when you finally convince yourself to get started, it’s easy to let almost any other task take precedence. Eventually, there’s no way to put it off more—the deadline is looming—and so you have to

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Why Good Grammar is Important in Business Communication

If you still think you can get away with mistakes during business communication, here are some reasons why you need to understand is that couldn’t be further from the truth and know how good grammar can improve your business.

Few businesses now, even the smallest ones, are solely dependent on their local area and local language to sell, as businesses are expanding on a global level, thanks to the technology that makes that possible. No matter what your business is and how you market it, you will always have to depend on the written word to spread your message and your product or service to others. Whether it’s just a short tweet or status, an email, to the more complex writing of a blog or a company profile, you

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How to write an effective follow-up email

If there is anything that’s guaranteed to send your nerves into overdrive, it’s sitting at your computer, figuring out how to follow-up on something you needed, well, yesterday.

Much of business communication is conducted digitally, making it essential to develop smart tactics and effective strategies to make your job easier and more productive. While there are certain benefits to having conversations via email, it also makes it more likely people will drop the ball and miss a message. As executive career coach Elizabeth Pearson explains, data suggests that 70% of responses are generated by the second to the fourth email in a sequence. This means it’s likely your first note will go unanswered, so a follow-up is necessary.

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Five Basic Principles Of Highly Effective Leadership

Leadership is not easy. There are a lot of moving parts and a great deal of responsibility. Great leaders don’t just "manage," they clarify the future for their team and customers. To help ensure success, here are some principles all great leaders should know.

Create A Shared Vision A leader must be clear on their vision. They need to define and clarify the direction in which they want the team to go and the process in which they will follow to achieve their vision. It is the job of the leader to communicate this vision to the team clearly and directly to make sure all parties both understand and are committed to that vision. There are many ways to communicate your vision. You can create a mission statement, post it around the workplace, and

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7 texting mistakes that can ruin your reputation at work

Smartphones have changed how we communicate, and we're drifting more and more towards texting, "pinging," "slacking," or "g-chatting" our colleagues.

I don't have to tell you this because you've seen it in every news story, on every TV channel and at every dinner table you've come into contact with over the last few years: everyone's obsessed with their smartphones. They've changed how we communicate, and we're drifting more and more towards texting, "pinging," "slacking," or "g-chatting" our colleagues. While we learned how to write a letter in grade school, then learned to write an email through immense practice (and a bit of rickrolling), how do we write a text that's

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How to strike the right tone in all your emails, texts, and social posts

When we’re writing, the audience can’t see our face, hear our voice, or note our body language. Our words alone have to communicate our meaning to someone else.

We write all the time. We text friends, we email colleagues, we post on social media—we even draft articles (like I am right now). And when we’re writing, the audience can’t see our face, hear our voice, or note our body language. Our words alone have to communicate our meaning to someone else. Even if it’s someone you know, there’s always a chance that what you’ve written could be interpreted in a wildly different way than you intended. This might happen for any number of reasons. The person could be

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7 Communication Blunders to Avoid as a Leader

The communication process is intricate and, as leaders, it’s our duty to be lifelong learners on how we can better connect with those around us.

Communication in its purest form is simply transferring information from one source to another, whether it be through a written, verbal and/or nonverbal exchange. While the definition may be simple, the actual communication process is a lot more complex than its meaning lets on. We all aspire to be leaders who are effective communicators but, oftentimes, we miss the mark. Some leaders don’t communicate often enough, which results in a lack of clarity that increases confusion and leads to mistakes. Other leaders communicate too much, causing their teams to have

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ENL vs ESL Essay Writers: Pros and Cons

Most academic assistance companies offer you a choice between several categories of writers. There are ENL experts, which are writers for whom English is a native language, and the ESL category, which stands for specialists who perceive English as their second language.

Papers completed by native speakers are more expensive; however, ghost-writing services assure you that the 20-40% you have to pay for a higher category of a writer can dramatically improve the quality of your assignments. But does it? Why are ENL writers more expensive? It is all about the place where an employee lives. Most ENL writers are from the USA, Canada, Great Britain, Australia, and New Zealand; so, from countries where minimum wages are high. To make their living, these writers have to demand more money for their work.

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3 Reasons to Pay Attention to Niche Social Networks

For businesses, social-media groups present a massive opportunity for brands to connect more intimately and efficiently with their target audience.

Social-media groups provide an ideal space for people to unite and interact based on common interests. Instead of passively sifting through irrelevant content on a general feed, users can participate in conversations related to their specific needs. For businesses, social-media groups present a massive opportunity for brands to connect more intimately and efficiently with their target audience. Rather than trying to reach everyone, social communities are more productive as they allow businesses to reach a dedicated group of people. Companies are likely familiar with groups on major social networks like

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To Strike the Right Tone in Work Emails, Look Out for These Mistakes

Despite the rise of Slack and inter-office chat apps, email is not going away. It's still very much a part of our day-to-day work lives.

While there are various strategies for getting a handle on your inbox, it's still wise to cultivate your professional email writing skills to communicate more efficiently and effectively. The writing app Grammarly polled 3,400 of its users to get insight into their email writing habits. Here are the takeaways from their workplace email report. Getting the tone right Casual, yet professional? Firm, but light-hearted? No one wants to come across as too aggressive, but no one wants to be a pushover either. Coming across as too informal is also risky.

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5 Essential Skills Required to Succeed as an Entrepreneur

Being an entrepreneur is like being a mother. One has to be skilled in multiple ways to be ready to deal with most crisis situations.

Ask any entrepreneur and they will be able to narrate a list of skills they have picked up on their journey to establish their business from a fledgling idea to a full blown profitable company. One’s success relies on their ability to adopt and implement the following five essential skills which are required to succeed as an entrepreneur: 1. Willingness to Learn: Learning is a continuous and lifelong process. Most people make the mistake of restricting their knowledge development to their academic timelines. This rookie mistake and the attitude to

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English, the gateway to immense opportunities

English, the gateway to immense opportunities September 18, 2019 | Adapted from an article written by Shwetha S, first published on citytoday.news, September 17, 2019 English has become the primary language of communication in today’s world. A person gains recognition based on their English-speaking skills, both in professional and personal fields.

Today we live in the age of globalization. Anything produced or invented anywhere around the world takes on a global character or can easily become a household name. To keep pace with globalization, we need to learn and use English. Conversely, globalization requires a single language for international communication. For various reasons English has achieved the prestige of global language. As a result, it has crossed the national borders of native English-speaking countries and reached those with other mother tongues. English is no longer a unique possession of the British

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11 traits you need to be an effective remote worker

As more and more companies are allowing their employees to work remotely, it's important for workers to consider the type of work environment that's best for them.

Although working remotely can sound like a dream come true, the truth is that not everyone is cut out for it. In an office setting, you likely have your manager or boss sitting nearby and regular in-person meetings and check-ins with them. But when you're several or even thousands of miles away, you need self-discipline to be productive, stay on track and meet your deadlines. As more and more companies are allowing their employees to work remotely — there was a 159% increase in remote work between 2005 and 2017,

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How Social Media Platforms Can Create Effective Networks For Women In Business

I have always been a supporter of women in business, not only because I am a woman, but because I believe that the present generation of young women presents the highest chance to change the mostly male-dominated field of business.

A study found that women business leaders are more optimistic than their male counterparts on the issues of revenue and growth. While this may come as a surprise to many, I am not shocked by the findings. I have always been a supporter of women in business, not only because I am a woman, but because I believe that the present generation of young women presents the highest chance to change the mostly male-dominated field of business. The "Women in the Workplace 2018" report found that only 1 in 5

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4 Strategies to Become a Better Leader Through Writing

Many are surprised to find out that good leaders are also good writers. But, in fact, writing is an incredible tool that professionals can use to perfect some skills. Which, coincidentally, are the same skills one needs to become a great leader.

Good writing skills involve being able to get messages across clearly and efficiently. This is one of the most important traits of a reputable leader. But writing contributes to multiple other ways to shaping leaders. Let’s see how. #1. Turn what crosses your mind into great content You may not be the most talented writer, but you can always strive to cultivate and improve your writing skills. You may have great ideas, suggestions, advice and so on. But if you don’t share them with plenty of people, they won’t be

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11 Social Media Marketing Strategies for Ecommerce Websites

Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy.

Between Facebook, Instagram, and new social networks like Vero and Steemit, where do you start? As Brent Csutoras, co-owner and adviser of Search Engine Journal, puts it: “In 2019, businesses need to really take the time to understand their customers and how they interact with the brand on each social media site, and then engage with them in the right tone, with the right medium, and in their communities.” So to help get your ecommerce website one hell of a social media strategy, I’ve picked out 11 tips to share

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7 Tips To Better Your Business Communications This Year

Looking for ways to improve your business this year? There are many different ways that you can do this, but one of the most effective is to improve your business communications.

When a company is able to better the flow of communication it can help in many different ways, including increased productivity, efficiency, morale, and professionalism, plus it can also create a positive working atmosphere which everyone can benefit from. Improving communications is particularly important for businesses that struggle in this area, but even those with good communication can often find ways to improve. Here are a few ideas of ways in which you can better your business communications in 2019. 1. Open-Plan Office Good communication requires the right environment. An

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How do we measure language fluency?

What does the word “fluent” actually mean? In lay circles, this term has come to equal "native-level proficient", with no grey area between the bumbling beginner and the mellifluous master.

Mayor Pete Buttigieg’s youth, military record, and marital status may distinguish him from the other 2020 US Presidential Election candidates, but it’s his rumoured proficiency in seven languages that really has people talking. This seemingly magical feat is especially impressive in predominantly monolingual countries like the United States and the United Kingdom (where, respectively, roughly 80% and 62% of the population speaks only English). But where such enviable talent creates an aura of mystique, it also inevitably arouses curiosity. When former US Senator Claire McCaskill asked Buttigieg to comment on

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How to ensure effective team communication

All teams face challenges in communication. Information gets lost; personality differences lead to frustrations and people get stuck in their own responsibilities. Without realizing it, even the smallest of teams break down because they fail to communicate effectively.

Communication, in theory, should be easy. The problem is we often get busy with our own workload and forget to share pertinent information with fellow team members. Sometimes things happen so quickly, we don’t even have the time to let people know. Often the problem is due to a lack of systems, but in addition to that we simply don’t get the chance often enough to sit down with our colleagues and really talk. If you want to improve communication on your team, start with three simple efforts: 1) Team

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Build Trust With Consumers Through Social Media Strategy

In today’s social media landscape, there is chatter, and it is often difficult to break through the noise.

Year after year, my team and I here at TWIO Brand have built social media strategies that help brands go from average to trusted. We take consumers on a R.I.D.E. that responds, informs, drives and entertains them enough to build community. Here are the four grounding principles we follow. These can help any brand or company go from average to trusted through social media strategy. 1. The first principle is to respond. One of the fastest-changing elements of social media is the consumer’s expectation to see a response instantly. It

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Leadership Tips: Effective Communication

Simply put, we need to work with other people in nearly any endeavor, and yet for all of the thought and consideration given to developing the many aspects and qualities involved in running a business, we’ve yet to perfect perhaps the most basic one: communication.

What we hope to achieve, in business and in life, we largely achieve together, working with others towards a common goal, or aided in our drive for a singular one. Simply put, we need to work with other people in nearly any endeavor, and yet for all of the thought and consideration given to developing the many aspects and qualities involved in running a business, we’ve yet to perfect perhaps the most basic one: communication. Part of that can be chalked up to the nature of our humanity; we’re flawed

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14 Dos and Don’ts of Blogging You Need to Know

In order to use blogging to communicate with your audience and drive traffic to your website, you need to understand some important do’s and don’ts

Blogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. In order to use blogging to communicate with your audience and drive traffic to your website, you need to understand some important do’s and don’ts. Keep reading to discover what they are and how you can get the most out of your business’ blog. The Benefits Of Blogging For Your Business Blogging has many powerful benefits for your company and will help your brand in tremendous ways, from boosting visibility to establishing credibility.

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Gmail rolls out better, smarter spell check and grammar corrections for G Suite

Services like Grammarly are trying to up the quality of your email copy, but now Google is taking some initiative itself by bringing improved spell check capabilities and grammar suggestions to Gmail.

The company says that G Suite users will soon notice inline suggestions, powered by machine learning, that appear as you type out an email. And Gmail will edit some autocorrect “common spelling mistakes” without you having to click anything or take any extra steps. Aside from misspellings, it’ll also detect mistaken verb tense. From the composer’s perspective, the main benefit is that you’ll no longer have to manually click “check spelling” in the compose window for Gmail to analyze your email. Instead, red lines appear under misspellings and blue lines

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3 Things to Double-Check Before You Hit Send on That Email

You’re so proud of this email. The design is outstanding, and the copy is so convincing, it would convert the Dalai Lama himself. So, why wait? You hit “Send” and watch your open rate updating by the minute. People are loving it. One of your subscribers even replies to congratulate you. Oh, wait… they’re writing to let you know your main link is broken. Has this ever happened to you? You probably see other organizations failing to double-check basic components of their emails before hitting the “send” button. We all

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4 Reasons why bad writing skills kills your company's productivity

Badly written emails that are too long, unclear, or poorly organized monopolize time. In fact, the level of productivity drops altogether when business people have to deal with lousy writing.

There’s something that you may not have guessed causing friction and slowing your business down. It’s not just workers who are doing it, it’s management, too. As a result, this mystery issue is making everyone’s jobs much more difficult. You guessed right; bad business writing is the culprit. Business people spend a lot of time reading and writing, from estimates to articles to emails. Since communication is a large part of their job, it’s safe to assume that a sizeable portion of that time gets spent on emails. Badly written

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Four Ways To Brand Your Company On Social Media

There are 2.77 billion users across social media platforms, and they spend an average of 136 minutes on social media each day.

Social media is a fantastic tool to enhance your company’s online presence. According to Statista, there are 2.77 billion users across social media platforms, and they spend an average of 136 minutes on social media each day. Approximately 90% of U.S. businesses are online with social media business accounts. These facts are motivating more companies to improve their branding techniques to stand out from all the clutter. It is becoming more challenging to keep customers interested and engaged for as long as possible. The following tips will help companies brand

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5 steps to write an appealing first email to a potential client

First emails in both B2B and B2C email lead generation efforts are imperative.

Are you looking to optimize the templates of first emails to send to your potential customers? Then you need to know as many best practices as possible, in making the right impression. The importance of first emails in both B2B and B2C email lead generation effort cannot be overstated. Take welcome emails, for example. These are the first emails that online businesses send to leads and customers. For instance, they are sent to new newsletter subscribers and people who have just completed a purchase online. Their superior performance compared to

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14 Ways To Improve Bad Communication Habits In The Digital Age

For better and for worse, the digital age has changed the way we communicate in nearly every facet of our lives. The workplace is no exception to this rule.

While technology can increase productivity by making it easier to efficiently share information, it can also lead to some poor habits when it comes to interacting with others. The members of Forbes Coaches Council know the importance of good communication skills, especially among colleagues. We asked a group of them to share some bad workplace communication habits they see most often nowadays, and how you and your team can improve those skills with 14 easy steps. 1. Practice Maintaining Eye Contact It’s difficult to hold a conversation with someone in

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Employee Advocacy: Your Secret Weapon For Social Media Success

In today’s crowded social media landscape, many brands struggle to stand out and connect with their audiences. Fortunately, companies have easy access to a secret weapon—their employees.

In today’s crowded social media landscape, many brands struggle to stand out and connect with their audiences. Even if metrics such as follower counts grow, engagement remains low and yields little productive value. Fortunately, companies have easy access to a secret weapon—their employees. If brands can get their own employees to post about them on social media, they stand a much better chance of resonating with audiences and expanding their reach. This strategy, known as employee advocacy, works primarily because it gets to the heart of what’s required for companies

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3 Tips For Writing Great Email Copy

Planning an email campaign starts by thinking about what you want to achieve; But, once you get to writing email content, it’s time to stop focusing on you/your company/ your product and think about your audience.

It’s Not About You Planning an email campaign starts by thinking about what you want to achieve; the new product you’re excited to promote; how the email will impact sales, etc. But, once you get to writing email content, it’s time to stop focusing on you/your company/ your product and think about your audience. What do they care about? It’s not the cool features of your new product, it’s the benefits it will deliver to your customer. Think about what’s in it for them. Make sure the final content is

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THE TOP 5 CHARACTERISTICS OF EFFECTIVE BUSINESS COMMUNICATION

Somehow, we still fail to deliver effective business communication and the impact to the business is realized in delays, re-work, money, and political repositioning.

We have all been there. The business meeting where everyone interjects with their opinions and no one takes any notes. The next month there is a follow-up meeting that consists of the very same discussions except that the participants have spent the entire month becoming more emotionally invested, and still there is no one taking notes. A year later the same discussions continue, and we hear it stated that, all evidence to the contrary, there is progress. We scratch our heads and try to have a positive outlook that things

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AI AND EMAIL: A MATCH MADE IN HEAVEN?

Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can boost both subject lines and full messages.

Contemplating where to employ artificial intelligence? Email may be the right choice, because it can add a lot of value to messages, as well as boost productivity and efficiency -whether or not you’re going all in. Even AI that helps decide the subject line can really stand out. Among the tactics AI is enabling: A data-based decider of the basics. Your association probably already uses basic email tactics, such as A/B testing of subject lines and send time. While Practical Ecommerce’s Carolyn Nye said AI can help tweak these processes

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Small Business Marketing on a Budget

Even though you do not need an unlimited budget to market digitally, you do need a solid strategy so that you are targeting the right audience and creating the right message about your small business.

Small businesses are often operating on a tight budget, which can make finding the money for quality marketing a tough task. Fortunately, we live in a digital age that provides many ways to productively market your business digitally on a very small budget in order to grow your customer base and your own reputation. However, even though you do not need an unlimited budget to market digitally, you do need a solid strategy so that you are targeting the right audience and creating the right message about your small business.

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The importance of proofreading your digital signage

It's important that your digital signage message text be accurate. Yes, we're talking about spelling, punctuation and grammar. And yes, it is important.

Digital signage is a visual medium, and much of the information you wish to impart can be done with images, icons and videos. These can do a lot of the work, but you're also going to have to use text, and the words we choose not only decide how effective the communication is, but how trustworthy our messaging is perceived to be. It's important that your digital signage message text be accurate. Yes, we're talking about spelling, punctuation and grammar. And yes, it is important. A study a few years

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How to Improve Your Business Writing

However, effective communication is imperative in business. Without good communication – especially with clients and business partners – you run the risk of initiating a project, developing a new product, or launching a new strategic initiative in a way that leads to dead ends.

If you work in business, you might not view professional writing as critical. After all, the real challenges involve profit margins, employee retention and marketing. It's possible that you hire someone to write marketing literature or social media content anyway. However, effective communication is imperative in business. Without good communication – especially with clients and business partners – you run the risk of initiating a project, developing a new product, or launching a new strategic initiative in a way that leads to dead ends. Customers won't understand your business objectives,

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Stop The Scroll: Four Tips For Creating Thumb-Stopping Social Media Ads

Social media advertising has proven to be one of the most versatile, cost-effective strategies that businesses can use to reach their target audience and boost sales.

Do you remember the television ads of yesteryear, where the volume was slightly higher and “Big Al” shouted out the best deals on his used cars in an attempt to get your attention? Well, thumb-stopping ads on social media are today’s equivalent tactic. It’s no secret that a social media presence is essential for connecting with consumers and efficiently spreading brand awareness. However, brands need to go beyond simply having an account if they want to leverage social media platforms in a productive and meaningful way that makes a difference

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Ways You Can Use Technology To Improve Writing Skills

Technology has drastically changed how we do things in the 21st century. So many systems have been simplified through the use of customized applications made to look easy, and writing is one of them. It is also not just simplifying the process but as well as improving the final product of that process.

Before the use of laptops and computers to typewrite essays, papers and thesis were introduced. We were accustomed to handwritten and outdated means, which were awkwardly slow for use. However, currently, times have changed, and it has brought innovation to almost every sector of the industry. The writing was never left behind, and we now have incredible applications that writers and students can utilize to their benefits. We understand how hard it can get writing your papers because not everyone has the right skills to write a high-quality paper. However,

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5 Automated Email Marketing Messages You Should Be Using

Email marketing is one of the most productive and effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you utilize productivity tools to increase efficiency by automatically sending targeted messages based on specific customer behaviors rather than doing it manually.

The reality is no small business owner has time to write individual messages and send them to people one-by-one at just the right times. Even if you have the budget to hire a staff or agency to help you, there aren’t enough hours in the day to manually leverage every email marketing opportunity available to you. That’s where automation changes the game. Here are five email marketing messages that you can set up to go out to customers and subscribers automatically based on behavioral triggers, which are practically guaranteed to

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The 9 Skills It Takes to Succeed as a Freelance Writer

Owning your own freelance writing business requires a specific skill set centered around strong work habits and good communication skills. Before you jump in feet first, take some time to figure out if you have the following skills: Strong writing skills While you don’t need to be an expert on everything to succeed in this field, the most basic tool you must have is great writing ability. You can learn the other skills to succeed with selling your freelance work, but you must be extremely confident in all aspects of

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Why No One Reads Your Emails And How To Fix That

Below are tips to tackle the common errors we make when communicating via email, increasing productivity by increasing the chances that when you send an email it causes the reaction you were hoping for.

You send the email and you may have even put some serious effort into making sure that it speaks to the person you’re sending it to. But you fail to get the response you wanted or sometimes a response at all. What went wrong? Below are tips to tackle the common errors we make when communicating via email, increasing productivity by increasing the chances that when you send an email it causes the reaction you were hoping for. Know when to and when not to use email. Email isn’t the

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How To Win At Client Communication

Humans communicate all the time, but that doesn’t mean communication is easy. If you want to attract and retain the right clients, you need to be an all-star, productive communicator.

Did you know that 82% of all customers expect an immediate response from brands? That’s according to HubSpot’s 2018 “Consumer Customer Support Survey,” which surveyed 1,000 consumers. You have some leeway if you work in a business-to-business (B2B) space, but the fact is that your customers expect efficient and effective communication. Humans communicate all the time, but that doesn’t mean communication is easy. If you want to attract and retain the right clients, you need to be an all-star, productive communicator. Why Is Communication So Important? Communication isn’t a fluffy

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Six Ways To Write A Winning LinkedIn Summary

Let’s take this writing project step-by-step to make it easier for you to create a more effective Summary.

1. Write in First Person Contrary to what you may have done in the past, Summaries are no longer advertisements written like they came off a press release, a job description or a resume. That is the initial challenge as writing in the first person means you are writing about yourself. Displaying your personality. Talking about you using “I.” Many people treat this part of their profile as a biography, but that is a mistake. To be effective, you need to really write it more like a self-marketing pitch but

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Five Tips Leaders Can Use To Communicate Better

Do I really know myself as a leader? This question probes into the very understanding of how an individual prefers to behave in a natural setting. For the most part, the responses normally drive the axiom, “What you see is what you get.”

Some years back, we were retained to lead a community and business leadership program. My task was to kick off the week by conducting a leadership workshop. The theme was self-awareness, and I sought to help participants answer one central question: Do I really know myself as a leader? This question probes into the very understanding of how an individual prefers to behave in a natural setting. For the most part, the responses normally drive the axiom, “What you see is what you get.” Throughout the preparation process, three of

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Best UX: Tips for Writing Microcopy That Converts

Great UX content and microcopy guides users within a product and helps them interact with it. It assists users in solving their problems and helps them achieve their goals. Compelling UX content motivates the right behaviors and inspires users’ loyalty and love for your brand.

How can you make your user experience (UX) content and microcopy compelling? Great UX content and microcopy guides users within a product and helps them interact with it. It assists users in solving their problems and helps them achieve their goals. Compelling UX content motivates the right behaviors and inspires users’ loyalty and love for your brand. Now imagine your app’s users get stuck because the instructions on how to proceed to checkout are unclear. Or think about an error popping up followed by an error message that does nothing.

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Effective Messaging For Non-Storytellers

If you were to ask me to tell you a story, I would first go silent and then stutter as I racked my brain to come up with a good one.

Everyone loves a good story. There are people like Gary Vaynerchuk who could make a trip to the vending machine sound like an exotic epic adventure, people like Jocko Willink who have courageously fought in battles and lived to tell us about it, and people like Oprah who came from homes of heartbreak but defied all odds, disrupted their industry and changed our world. And then there are people like me, who are naturally concise, fear misleading people with possible exaggeration and have enjoyed fairly comfortable but not exciting lives.

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Social Media Trends to Look Out for in 2019

Going into the New Year, be sure to have your social media marketing strategies top of mind.

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyalty, and validating your brand are a few reasons why you should never shy away from social media marketing. Have a big social media presence—build relationships and communicate with your market and customers. Doing so will make a difference! What’s Happening Now Each year, many trends come and go. As

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What does your body language say about you? 5 gestures you should pay attention to

We communicate with our bodies and how we do it is a reflection of our identity.

As human beings, we are communicating with each other constantly, whether or not we are aware of it; even without speaking a word, we can transmit what we think and feel. We continuously transmit a message through our physical presence, our appearance, our facial expressions, the way we dress, and our posture. Body language sometimes has an even greater impact than our words because of all the visual information we provide, often unconsciously. Among the various parts of our body, it’s clear that our face has an especially large capacity

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Do You Have A Communication Playbook? If Not, It's Time To Create One

Do you have standards or guidelines for how you want your people to communicate? Do they know what’s expected of them when they’re in front of clients or talking to their teams? Have you posted a playbook or provided reference tools?

At the risk of sounding cheeky, if you said no, why not? My motto has long been “communication is the currency of success” -- simply put, it's how we get things done. More specifically, we communicate in order to serve customers and clients, to manage and motivate, to persuade and sell and to inform. It’s how we build careers and businesses. It’s not enough to simply broadcast a set of words or dump a load of information; we need to do it thoughtfully and strategically. We assume that the smart,

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2019: COMMUNICATIONS TRENDS YOU NEED TO KNOW

Fiscal budgeting is upon us, and it's time to look into 2019 to plan new projects. For most, customer engagement and experience is top of mind, and a huge player in that space is around communications and specifically targeting clients via the medium they choose.

While there may be some uncertainty on what 2019 holds for regulations and market behavior, one thing remains the same- you still have to communicate with customers, whether in the form of a statement, letter or marketing campaign. That said, here are some communications trends and predictions to keep in mind while looking for ways to utilize and leverage business-critical data delivery to drive incremental revenue and strengthen customer relationships: 1. Social messaging is taking over Sixty-two percent of millennials are more loyal to brands that engage them via Over-the-Top

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Language for Nomads

We are pleased to introduce Lauri Iungman, our newest member to the team, who is kick-starting the relaunch of our blog as we transition from Mailfixer to Rephraser.ai. Her first piece offers an intimate introduction to our Lauri.

Living in a foreign country with a foreign language and culture is overwhelming. Communicating effectively and professionally in your second or third language can feel close to impossible – at least initially. Unfortunately, I know this feeling all too well. I moved to Israel from Australia four years ago and I was thrilled I could continue working as a veterinary nurse, which I had done for the seven years prior. There were so much that was foreign moving from Sydney to Tel Aviv, and so it was comforting to know

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How to Write a Better Fundraising Letter

Make Your Letter Personable, Specific and Easy-to-Read

Just like copywriting, writing great fundraising letters is not for the amateur. While businesses can often afford to pay the big bucks for great copywriting, nonprofits often depend on in-house staff to write that important letter and to put together a direct mail package. Don't despair. You can do it even if you're no more than a one-person shop. Here to help are the cardinal rules of writing a fundraising letter, adapted from Mal Warwick's immensely useful How to Write Successful Fundraising Letters. Use "I" and "You," but mostly "You."

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8 simple ways to become a better business writer

Let’s face it: Everyday business writing can be hard. Facing down a blank page or screen, you want to get your point across to your colleagues or audience, but it’s sometimes a painful process if the words don’t come naturally or English is your second language.

Fortunately, it’s not necessary to be an award-winning scribe to be an effective business communicator. So, before you write your next email or report, keep these tips in mind: WRITE FOR THE READER, NOT FOR YOURSELF. It sounds basic, but good writing starts with knowing your audience, yet the most common problem is that people write for themselves, says executive business writing coach Mary Cullen. “We write from our own perspective rather than the perspective of the reader. In business writing, there aren’t that many firm rules because so much

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Our tendency to translate gender literally

Gender issues create a whole lot of questions during translation that are not only challenging because a mistranslation could change textual meaning, but it could go so far as to cause offense.

A Look at Three Main Gender Issues Grammatical Gender: Grammatical gender refers to gender assigned to nouns. Some languages do this and others do not. Two main problems arise when translating between these two systems: The source language uses a gender-specific article or pronoun, but the target language does not have such. There are times when the gendered use of “you” may be grammatical only, but there may be other times when it is important that the “you” refers to a boy or girl given the context of the text.

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Don’t send an email without doing these three things

You probably don’t put much thought into crafting an email, which means it’s likely you are making some potentially embarrassing mistakes.

You may have received training on giving a good presentation or writing a successful business proposal, but few of us spend as much time learning how to craft a good email. It’s quick and easy, but few of us give much thought to shooting off an email, so that makes it ripe for misuse. “Email is simultaneously messy, imperfect, overwhelming, and impoverished,” says Nick Morgan, author of Can You Hear Me? How to Connect with People in a Virtual World. “Email is so easy to send that it’s become a

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The Latest B2B Content Marketing Trends, Statistics and Insights for 2019

Content marketing is without a doubt, an evolving discipline and one that both marketers and organizations continue to work out.

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends—North America research. The ninth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes. As the findings support, content marketing is without a doubt, an evolving discipline and one that both marketers and organizations continue to work out. Here are some key insights from the report: Most marketers consider their B2B content marketing efforts to be successful This year’s report indicates marketers have

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7 skills every professional IT resume needs

Communication. Political savvy. Emotional intelligence. Here’s how to show these skills and 4 other must-haves in your IT resume.

When it comes to creating an effective IT resume today, forget about tasks: Think accomplishments and so-called soft skills. As organizations look for candidates to help lead their transformational efforts, with life-or-death consequences for the business, they’re looking for not only knowledge of technologies themselves, but also the suite of personal and professional skills required to translate that technology into positive business outcomes. Can you handle difficult conversations? Deal with confrontation? “Things that were nice to have in the past have now become absolutely essential for CIOs,” Suzanne Adams, research

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5 SEO Best Practices for Content Development

If you create great content but no one sees it, does it provide any value for your business? Most likely not.

We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. The other half is getting that content in front of the right people at the right time. While one of the best ways to deliver your content to the right audience is to promote it on a variety of channels, such as on social networks or in email campaigns, that requires you to

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This Experiment Reveals the Best Way to Send a Cold Email

Cold emails are one of business’s greatest paradoxes. We all know what bad cold emails look like -- after all, we receive and delete them all the time -- but we can’t seem to stop ourselves from sending bad ones, either. We see mistakes, and then we repeat them.

It’s time to stop that cycle. Cold emails are an unfortunate necessity; we’ll always need to reach people we’re not connected to. But the secret to sending a great email isn’t hidden: It’s sitting right there in your own inbox. All you need to do is look, consider what makes you respond to emails and then repeat that for other people. To illustrate this, I recently ran an experiment on LinkedIn. I asked my followers to tell me two things: 1. What people cold-email them about the most. 2. What

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10 Writing Tips: Improve Your Communication, Look Smarter & Get What You Want

Bad writing is wasting your time.

Eighty-one percent of businesspeople surveyed for the State of Business Writing report said that bad business writing—that which is too long, poorly organized, unclear, and full of jargon and errors—wastes “a lot” of their time. Of course, I’m a content manager by trade, so poor writing works out for me in the job security department. But it’s also painful to watch, like Charlie Sheen post-2009 or Donald Trump’s understanding of how Google works. Let’s do better. I’m here to help. Here are my 10 biggest tips to improve your writing,

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Nine Ways To Boost Company Culture With Remote Workers

These days, many teams are made up of both in-house and remote staff. But this type of office arrangement is not without its challenges. After all, with part of the team not physically present, it can be harder to communicate, check in and maintain a cohesive company culture. Fortunately, technology has helped to bridge that gap.

1. Live your company values every day. A coherent company culture happens by being consistent in living the values every day, from the founders and the leadership team down to the framework and documentation where that culture is executed. We encourage ad-hoc informal meetings, when walking to get coffee or doing other non-work experiences, for further bonding time. - Arry Yu, StormX 2. Celebrate your company culture. We have a #kudos channel on Slack and a #failwall channel, in addition to fun ones such as #photos and #music. These channels

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Slogging Through Email Is Probably Why You're Worried About Your Productivity

As a professional speaker and trainer, I meet new clients almost every week. When I ask what their biggest challenge is at work, the most common response is, “I am overwhelmed.” When I ask what is overwhelming them, they almost always say email communication.

As George Bernard Shawn once said, “The single biggest problem in communication is the illusion that it has taken place.” This seems to be backed by data. Research by The McKinsey Global Institute found the average employee spends 13 hours a week reading and responding to email. That's 28 percent of a person's work time. To put it in perspective a little more, that's 650 hours -- or 16 weeks -- a year spent on email. So the question that comes up time and time again is “how do we

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Five Steps To Improving The Overlooked Skill Of Effective Email Communication

Communication is critical to a successful IT career and organization and can be quite detrimental if it goes unaddressed.

In an information technology (IT) organization, effective communication is a core competency that is often overlooked. As leaders build technology teams, we focus on employees that have strong technical aptitude, problem-solving skills and how a person’s demeanor and attitude will fit into the team. However, we can take communication skills for granted. Why do we do this? Communication is critical to a successful IT career and organization and can be quite detrimental if it goes unaddressed. Communication integrates the business with IT. The more they know, the more they feel

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This 5-Second, Science-Based Tweak Makes Women More Productive, Especially in August

Here's a little known fact: according to multiple, peer-reviewed scientific studies, employees in offices that are "too cold" have lower productivity. I put "too cold" in quotes because what's "too cold" for you might be "too warm" for me.

To address the subjectivity of office temperature, most companies set their thermostats to the 'Standard 55' guideline, which assumes the average worker is a 40-year-old man dressed in a business suit, i.e. the average office worker in the 1960s. Unfortunately, what feels "just right" to today's button-downed male baby boomer male often feels "too cold" for women of any age because, as science has repeatedly shown, women get colder faster and more easily than men. Specifically, women on average have higher core body temperatures than men, especially women using hormonal

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FIVE WAYS TO DEVELOP EFFECTIVE BUSINESS COMMUNICATION SKILLS

If you're an entrepreneur, you'll always want your business to run as smoothly as possible. Many a time, your key areas of focus are skillsets like time-management and leadership. These skills are important but there is one skill that is underrated and is always overlooked and that is communication.

Now, why is good communication necessary at a workplace? Simply because the perils of miscommunications are huge and sometimes unaffordable. Miscommunication at home can lead to feelings being hurt and damaged relationships. At a workplace, it can decrease productivity, hurt feelings, and makes the work environment quite toxic. When the communication is clear, effective, and two-way, it helps in clearing the mind which leads to decrease in stress and conflict. When there is decrease in conflict and the minds are clear on what to do, the productivity automatically increases. So,

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Maintaining (and Increasing) Employee Productivity during the World Cup and Beyond

With 'Football’s Coming Home Syndrome' spreading to every office globally, managers all around the world will have been particularly focused on one thing – employee productivity.

Home or away? There are clearly contrasting opinions when it comes to the World Cups impact on productivity. On the one hand, Insider.co.uk reports that a poll of over 2,000 UK workers conducted by FootballTips.com revealed the average number of unauthorized absences expected for each football fan could be as a high as four days. Using this figure, a median seven-hour working day, the UK’s average earnings per hour and viewing figures from the last World Cup the report estimates it could cost the UK’s economy up to £13bn. On

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13 Checkpoints Marketing Execs Can Use To Assess Their Communications Plans

Every good communications professional needs to have benchmarks that measure the success of their communications plan. You must consider what is working with your strategy and how you can strengthen it as you move forward.

Developing checkpoints is a good way to determine if you are hitting all the marks and checking all the boxes along the way. This helps you establish the success of your communications plan -- and if tweaking needs to be done. Below, 13 members of Forbes Communications Council share the one checkpoint that marketing executives can use to grade themselves on the strength of their communications plans. Here’s what they had to say: 1. Authenticity The main checkpoint marketers should focus on in their communications plans is authenticity. Regardless of

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The 7 Communication Hurdles Stifling Your Company’s Efficiency

One of the biggest sources of inefficiency in your company is going to be communication.

It underlies almost every productive action within your business, whether it’s conveying instructions to a subordinate or disclosing your results to a client or investor; accordingly, even a small inefficiency in your lines of communication can result in a major loss of time/money. Fortunately, knowing the key hurdles to effective communication—and learning to overcome them—can help you smooth out these problem areas and build a more efficient business. How Communication Affects Your Efficiency Ultimately, your business’s efficiency is impacted in three key ways: Message accuracy. If you convey the wrong

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How Is Content Marketing Changing in 2018?

Content marketing is an ever-changing practice, but that’s no excuse for staying behind instead of keeping up with the trends. 2018 has already been a great year for content marketing, and it’s only going to get better through the rest of the year.

If you want to make sure you get on the right tracks early enough to reap the benefits before 2019, you need to get familiar with where content marketing is heading in 2018 and how to adjust for it. Trends Set to Continue in 2018 What do we expect to see throughout the rest of 2018 in the world of content marketing? Here are some of the trends that are continuing to gain momentum: Increased Personalization People are growing more and more interested in content that is hyper-personalized to their

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4 Ways Businesses Should Be Using Press Releases — But Many Aren’t

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.

However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus. And frankly, the biggest reason is that they don’t know what to announce. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones Milestone announcements make excellent press releases, because they convey business growth — which is a core part of strategic brand marketing. Examples include

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Simple Tools You Can Use to Manage Your Time and Increase Productivity

In today's professional landscape, workers -- especially millennials -- report that productivity is hard to achieve. According to a recent Gallup survey, 55 percent of Millennial workers reported they aren't engaged enough at work and their productivity suffers as a result.

Whether it's the distractions of an open office, high stress levels or persistent procrastination, the barriers to productivity in the workplace can be burdensome. For many workers, the ability to work efficiently relies on a combination of factors like motivation, time management, training, mentorship and talent. But, a large part of increased efficiency is also one's ability to learn. In today's professional landscape, workers -- especially millennials -- report that productivity is hard to achieve. According to a recent Gallup survey, 55 percent of Millennial workers reported they aren't engaged

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The most annoying things about the English language, from people who are learning it

English is the most studied language in the world, with 1.5 billion people learning it. But just because English is popular doesn't make it easy.

Many English learners have vented about the most annoying aspects of the language in the obvious place: the internet. Their complaints range from its confusing spelling to its abundance of synonyms with barely imperceptible differences in meaning. We looked at comment threads on Reddit, Quora, and other forums to compile 11 of the most annoying things about English, straight from people who are attempting to learn the language themselves. English speakers say 'an hour and a half,' but not 'two hours and a half' "Hour and a half. Two and

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How to Hook Your Audience Within the First 60 Seconds

Start with the power your audience craves.

How you open and close your presentation decides everything. Nothing matters more for effectiveness. The internet is full of great ideas for how to open and how to close speeches. You’ll be ahead of most speakers if you can just avoid the most common error. I’d like to focus on a more specific question: how to choose an opening and closing, rather than which one to choose. The “how” question is vital, because everything about your speech rides on your ability to mesmerize the audience from the first nanosecond to

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8 Tips for Writing a Great Press Release

Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces.

Indeed, great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview — and thus, more visibility and new customers. Considering that journalists are flooded with potential stories and pitches on a daily basis, making yours stand out from the pack is crucial. While the format for a

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How the Single Most Important Feature on LinkedIn Just Got Even More Powerful

LinkedIn recently restored some key components of the most popular (and powerful) feature on the platform. Here's how to take advantage.

f you want to win new business and build a valuable network on LinkedIn, it's all about understanding how to find (and utilize) context for a one-on-one conversation. With the plethora of available data on all 550 million members of the world's largest social platform for professionals, LinkedIn makes "cold" introductions and exchanges easy to accomplish. Taking just a few moments to glance at someone's LinkedIn profile gives you any number of potential ice-breakers or conversation starters--where someone lives, his or her job title, where he or she attended school,

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4 Ways To Combat Workplace Communication Breakdowns

A recent report by The Economist Intelligence Unit and Lucidchart examines different communication styles in the workplace and the effects they have on organizations.

Spend a day in any office, and you’ll quickly observe the multitude of different communication styles present in the workplace. Some people like to stick to facts and figures; others love to ask about your latest family vacation. Some people’s eyes glaze over if you start by diving into nitty-gritty details; others panic if you don’t start a project with a robust timeline in place. What’s not quite so readily apparent is the impact these differences can have on the workplace. A recent report by The Economist Intelligence Unit and

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How to Put the Trust Back Into Email Marketing

Email marketing has become a dirty word, but we can make things better. To regain the trust of subscribers, email marketers can look to the ideals and practices of the old-fashioned personal newsletter.

I receive too many emails from brands. The frequency is high and the relevance low. I get product offers when I’m not in the market to purchase and content offers with no relevance to my role. If I recall opting in to a company’s emails, I respectfully unsubscribe. Otherwise, I click “block” or “report as spam.” Email marketing has become a dirty word, but we can make things better. To regain the trust of subscribers, email marketers can look to the ideals and practices of the old-fashioned personal newsletter. Personal

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Biz Smarts: In age of texting, email etiquette is vital

We have become a texting society, where full sentences have become a thing of the past. We communicate in acronyms, memes, or worse, an inferior form of hieroglyphics called emojis. In business, communication matters.

According to a recent study, a typical corporate email user sends and receives about 110 messages daily. Given that email is still our most common form of communication in business, we should all put in a little more effort. After all, if you’re emailing a client or customer, you don’t want them to think you’re too busy, careless or illiterate. We have a policy that every email recipient must be addressed by name. It may or may not include a salutation, but it will definitely include a name at minimum.

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Four Types of Emails I Actually Open and Why

Email marketing has taken a back seat in recent years to newer digital marketing channels, such as Facebook, Instagram, LinkedIn and Google. However, marketing and sales teams all around the world are still using email to drive results.

In the early days of email marketing, open rates could be as high as 75 to 85 percent. Today, the average email open rate is just above 20 percent. With email being such a saturated marketing channel, the trick is writing emails that people actually feel compelled to open and read. Time spent crafting compelling email content is time well spent. Not only are emails easy to track and analyze, they also allow you the option to segment based on different types of customers and leads. It is important to

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Why Investing in Gender Equality is Crucial for Your Business’s Future

Brands that are willing to go beyond the baseline "we believe in gender equality" and really take a stand can attract an even more loyal customer base.

We just saw another International Women’s Day come and go, and the interest in this 100-year-old holiday is greater than ever. For proof, just look to Google’s Think with Google blog. According to Google’s data, “International Women’s Day reached peak search interest in March 2017–the same month that global search interest in gender equality reached its highest point.” Given the prevalence of women’s issues in the overall cultural conversation – from the #MeToo movement, to the continued push for equal pay, to the ongoing conversations about how race and gender

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The Emotionally Intelligent Way To Cold-Email People (If You Must)

People don’t love being contacted out of the blue. So you need an opening line that puts your recipient front and center. Here are five ways to craft one.

I get about 10 cold emails a day. Most are from PR firms who know I’m a Fast Company contributor and want me to write about their clients. If the first line fails to draw me in, I hit delete; if I like the sound of it, I’ll read on. Same goes for cold phone calls from organizations pitching financial advice or seeking money for a charity: That opening statement is everything. How do you create an opening–whether for an email or a phone call–that makes the person at the

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10 Ideas To Help You Integrate Email Marketing With Social Media

10 of the most helpful tips on how to integrate email marketing with a social media strategy to increase conversion and engagement, achieving the best results for your clients.

Digital marketing is the epitome of every modern business. Achieving a goal through the means presented by web tools, an online strategy often requires the coherence of a message throughout social media, email marketing and a website strategy. Yet, in most cases, due to the specialization of experts within a certain spectrum of the digital marketing space, businesses are left with segregated online presence. Today, it’s common to see a brand have astounding social media pages, while its website is left with an age-old design. A diverse and active email

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Making a Great First Impression

It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed.

With every new encounter, you are evaluated and yet another person's impression of you is formed. These first impressions can be nearly impossible to reverse or undo, making those first encounters extremely important, for they set the tone for all the relationships that follows. So, whether they are in your career or social life, it's important to know how to create a good first impression. This article provides some useful tips to help you do this. Be on Time Someone you are meeting for the first time is not interested

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How Winter Olympics skills apply (sort of) to internal communication

Workplace survival requires the precision of a master curler, the nerve of a bobsled pilot and the agility of a slalom skier. Let the messaging games begin.

What do communicators have in common with figure skaters? Style points count, but it’s mostly about execution and sticking the landing. Thankfully, triple lutzes, ice dancing and shiny outfits are not required at most offices, but we all have an audience—and judges—to whom we’re beholden. In observance of the 2018 Winter Olympics, here are four more events communicators might recognize: 1. Curling the stones of strategy. Communicators aren’t typically tasked with gliding polished granite stones onto concentric circles, but successful communication does require precision, teamwork and strategy. It takes a

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Here’s a 30-Second Test to See If Your Content Has Any Chance of Taking Off

Every piece of content should do one of two things: help a reader learn something new or feel a strong emotion. Delete everything else.

Here’s a sad story I see all the time. I see a hellbent content creator commit a ton of time, for the sake of being consistent, only to create so-so content that nobody cares about. How many company blogs do you know publish multiple times a week and receive a total of zero comments and zero shares on their articles? They spend time and money to write a story that nobody reads. It’s sad. To fix this, I want to give you a framework to help you create outstanding content,

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Grammarly Fixed a Security Vulnerability, but It Still Can’t Fix Our Writing

Last week, Google security researcher Tavis Ormandy identified a bug in Grammarly’s Chrome extension that threatened to let “any website … login to grammarly.com as you and access all your documents, history, logs, and all other data.” To its credit, Grammarly quickly responded to the report and closed the hole.

If you spend enough time online—and if you’re reading this, you almost certainly do—you’ve probably been exposed to the ubiquitous advertising for a product called Grammarly. In a video that’s been viewed almost 300 million times on YouTube, the company promises that its app and browser extension can help you identify “errors that other spelling and grammar checkers just can’t catch.” In a more recent spot (“Write The [sic] Future”), Grammarly shows off some of its advanced capabilities, promising that it will help you avoid accidental plagiarism, use semicolons properly,

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40 Different Email Greetings You Can Use in Your Next Message

Jokes aside, You wouldn’t think that your email greeting would be that complicated to write. But, I’ve learned that landing on that perfect sentence that seamlessly segues into the rest of my note is an art form in and of itself.

Do you know what I just spent way too long doing? Scrolling through all of my sent messages. I realized two very important (and slightly embarrassing) things: One: I send way too many emails. I mean way too many. Two: I start nearly every single one with “I hope you’re doing well!” Seriously. Every. Single. One. Has anyone ever been full of more hope than me? Jokes aside, You wouldn’t think that your email greeting would be that complicated to write. But, I’ve learned that landing on that perfect sentence

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Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go.

Oh, hang on. Isn’t that . . . ? Yeah, it is. We would say welcome to the future, but that scares an awful lot of people. Case in point: all these stories about the robots coming to take our marketing jobs. There is legitimate worry in our industry today, and with good reason. AI and marketing are a perfect mix; so much of what we do involves crunching data and analytics. Surely that’s prime AI territory? But first, some housekeeping. The definition of AI has merged and melded since

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How to Make Online Networking Work for You

While face-to-face networking is still the best way to grow your network of substantial relationships, online networking shouldn't be ignored. Learn how to jump in and do it right.

Who's best suited for online networking? On the one hand, the answer is obvious: Anyone with a computer and an internet connection can access the growing number of social networking sites on the web. The less obvious answer, however, is based on you and your interactive and time management preferences. Do you enjoy spending time on your computer? Some personality types avoid computer-based interactions as much as possible, while others seem drawn to their monitors, tablets and phones like moths to light bulbs. There's no right or wrong about it,

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5 content distribution strategies for 2018

Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why.

I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why. On WordPress alone, 86.4 million blog posts are published every month. That’s a lot of content! Sadly, most of the content that’s posted is

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Holiday networking emails: If you don’t write now, you may regret it later

When it comes to networking, holiday emails are “a low-hanging fruit,” said Jodi Glickman, CEO of Great on the Job, a communications company.

Here’s something to add to your seemingly unending list of holiday to-do’s: networking emails. You might be tempted to bury your head in the myriad work deadlines and family errands that already haunt your dreams these days. But, really, you should face up to reality: The holidays are one of the best networking opportunities you’ll get all year, according to career gurus. No, we’re not talking about the company Christmas party. We’re talking about touching base with current and former professional contacts: Bosses and colleagues present and past, former clients

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3 New Email Marketing Trends You’re Company Will See in 2018

Any successful business has to be prepared to roll with the times.

This year is rapidly coming to an end. While most of us are busy preparing for the holidays, it’ll eventually be time to get back to work for the new year. And, a new year means new things to look out for in order to improve your business. You’ve probably noticed a lot of different trends this past year and hopefully, those helped you bring in more leads over the last 12 months. But, any successful business has to be prepared to roll with the times. Are you ready? Here

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5 Key Holiday Email Marketing Tips for 2017

Email marketers must start preparing for one of the most important and busiest quarters of the year - the Holiday season.

Regular strategies used for email campaigns throughout the rest of the year may not be enough to cut through the inbox clutter during the holiday season. This calls for email marketers to define their holiday-specific marketing goals, and create email campaigns that stand out. We've collated five proven holiday email marketing tips to help boost your campaigns. Tip #1: Plan Smart & Plan Early "Rushed projects never return great results." - Sam Hurley, Founder of OPTIM-EYEZ. Most email marketers begin planning their marketing strategies months before the holidays begin, so

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4 Subtle Ways to Make Your Chatbot More Human

Today’s chatbots are different, and Siri is a great example. Not only does she respond to conventional queries, but she can crack jokes, make suggestions and even help you perform certain actions, like make a calendar appointment or place a food order.

The bots of yesteryear were not nearly as capable as the bots of today. Ask anyone on the street, and they’ll remember the “chatbots” from services like AIM and MSN Messenger. They could answer questions and return search results, similar to Alexa or Siri, but they weren’t impressive, at least not in a human way. There was always the truth right there in front of you. You were talking to a computer programmed to answer and respond in a specific way. It was not a real, thinking, breathing person, advanced

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The True Cost Of Poor Communication

As individuals, poor communication essentially equals an inability to communicate our value to the team — and a loss of value could mean the loss of a job. There’s a bigger picture, too: Collectively, poor communication can disrupt business on a fundamental level.

We all aspire to be better communicators. We all know that communicating well will help us accomplish our goals, impress our colleagues and our superiors and generate business. We all want to feel confident and project leadership. But while we see the benefits of good communication, we generally think about poor communication as a momentary setback. We fail to see the ways in which poor communication costs us personally over the long term, in a loss of credibility and a drag on advancement. As individuals, poor communication essentially equals an

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SEPARATION OF LANGUAGE AND CULTURE KEY TO GLOBAL SUCCESS: HBS’ TSEDAL NEELEY

Professor Tsedal Neeley, of the Organizational Behavior unit at the Harvard Business School, has spent years studying Rakuten’s ground-breaking Englishnization policy, which has seen English adopted as the company’s official language. In this recent TED talk, she describes her findings.

https://www.youtube.com/watch?v=B8VoxpR08Vg First published on https://rakuten.today

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English - The International Language Powering World Trade

English is the most widely studied second language in the world and its role as a communicative currency means that ensuring consistent standards of English across the world is central to its value.

Being multilingual is an increasingly important business skill as world markets become more globalized and interconnected than ever before. As new economies develop rapidly, the value of being able to speak Mandarin, Arabic and Hindi is increasing. However, English remains the leading international language, with an estimated 1.5 billion speakers across the world. The dominance of English is colossal; the most widely used language the world has ever seen. It is the language of modern scholarship, the internet and technology, the global media and advertising, international politics and diplomacy, and

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6 Communication Tips to Strengthen Your Company's Culture

Teams often get tripped up by semantics as members interact. Here's how to model clear, consistent messaging and foster a more respectful work environment.

Humans are great but imperfect creatures. To convey meaning, we must talk. While ants work consistently as part of their queen’s hivemind, we get tripped up by semantics as we deliver and receive messages. In the workplace, this can make the difference between a job well done and a total communication disaster. If you’re an entrepreneur, a founder or a CEO, you might make the mistake of overlooking the role internal communications play in your business' success. Good leaders must set the example and the standard for great communication. They

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Writing Productivity: 19 Tips to Increase Your Business Blog Output

Writing productivity is crucial when it comes to creating a successful business blog.

Not everyone is a writer. For a business owner making a first foray into blogging, output can quickly become a noticeable problem. It helps to maintain a writing and publication schedule. Below are some writing productivity tips to help you succeed with your business blog. It doesn’t really matter if you are in the b2b or b2c space – with the right habits in place, you can achieve better results. Writing Productivity Tips: Advance Planning – When you take the time to plan out your blogging schedule, it serves as

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Easy Email Marketing Hacks to Attract More Customers

As a marketer, you can take advantage of the “Two-Second Rule” by paying attention to just a few key areas so that people will take action on the email you’ve sent. The “Two-Second Rule” revolves around the idea that we only have two seconds to grab a reader’s attention.

If you’re like me, you check your inbox first thing in the morning and you quickly scan that list of messages. Your brain quickly prioritizes which emails need your attention first, and they all get classified as: read now, read later, or read never — delete. Throughout the day, we repeat those actions whenever we check our inboxes. Our inboxes are flooded with messages from clients, colleagues, loved ones, and spammers every day. So, how can a business stand out from the pack? As a marketer, you can take advantage

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14 Proven Ways to Improve Your Communication Skills

Successful leaders are able to meaningfully communicate with others. Steve Jobs inspired his employees to strive for perfect hardware products. Jack Welch mentored the senior leadership team of GE to new heights. Jeff Bezos is known for articulating the Amazon ethos clearly to employees and the world. All of these leaders possess outstanding leadership skills.

Here are 14 ways you can improve your communication skills in order to become a more effective leader. 1. Learn the basics of nonverbal communication. One study found that nonverbal communication accounted for 55 percent of how an audience perceived a presenter. That means that the majority of what you say is communicated not through words, but through physical cues. To communicate clearly and confidently, adopt proper posture. Avoid slouching, folding your arms or making yourself appear smaller than you are. Instead, fill up the space you are given, maintain

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How to email, as explained by a Brooklyn VC

Here’s a bone for the liberal arts–minded among us in the startup world: writing good emails is a seriously important part of business.

Venture capitalist Shaun Abrahamson, of Urban Us, broke it down for us in a Medium post last week, Founder Emails, a subject with which he is no doubt deeply experienced. Last week we covered his fund’s new cohort of nine urban tech startups, chosen in conjunction with Urban-X, the Greenpoint accelerator. “Early stage startup email is not like your current email,” Abrahamson writes. Email “can impact your ability to find early customers and investors.” Here are some of our favorite of Abrahamson’s tips, summarized: You have to respond reasonably quickly,

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Think email newsletters are dead? Think again

Forget what you read, online newsletters are far from dead, says Keyler Weber, account manager at integrated agency Stratitude. She says when an agency creates an outstanding newsletter, people will click on it and read it – there are four explanations for this resurgence in popularity.

Agencies shouldn't write off newsletters just yet. Here's why agencies should be spending more time on their newsletters: 1. It’s personal When a newsletter is personalized, you create a connection and start building a relationship with that subscriber. Compare this personalization feature to social media, radio, or print media, where your communication or brand message is seen by everyone. Newsletters are a direct way of communicating with your audience, so use first names in the design, create VIP lists with targeted offers, and let your personality shine through in your

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The Role And Importance Of Communication In The International Trade Environment

Communication consists of so many dimensions and is a very complex subject. While discussing communication, one has to look at several aspects regarding the subject. You have to identify different skills, components and challenges in the environment of communication, though it doesn't end there.

A communication line also goes beyond the borders of your business and stretch to international companies. To successfully trade across international borders, you have to analyse the country and culture of the people whom you are trading with. You have to get a feeling for the way they do business and also for customs or manners that could offend them. People from a different background will feel honoured and will be much more open to business if they can see that you respect their ways. Because of this reason, it

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Native English Speakers are the World's Worst Communicators

“A lot of native speakers are happy that English has become the world’s global language. They feel they don’t have to spend time learning another language,” says Chong. “But… often you have a boardroom full of people from different countries communicating in English and all understanding each other and then suddenly the American or Brit walks into the room and nobody can understand them.”

It was just one word in one email, but it triggered huge financial losses for a multinational company. The message, written in English, was sent by a native speaker to a colleague for whom English was a second language. Unsure of the word, the recipient found two contradictory meanings in his dictionary. He acted on the wrong one. Months later, senior management investigated why the project had flopped, costing hundreds of thousands of dollars. “It all traced back to this one word,” says Chia Suan Chong, a UK-based communications skills

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16 Effective Ways To Break Bad Communication Habits

Members of the Forbes Coaches Council offered 16 simple and effective methods for breaking bad communication habits and building better ones.

Regardless of industry, a leader's role often involves managing the flow of information between team members, departments and other company stakeholders. That's why it's critical for all professionals to practice good communication habits and ensure that all involved parties are receiving messages loud and clear. But even the best of us sometimes slip up and don't communicate as well as we could. We interrupt others during meetings; we send typo-riddled emails from our smartphones; we get defensive and react instead of truly listening and processing the words we hear. 1.

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5 Writing Tricks That Will Keep Readers With Short Attention Spans Interested

Ask any copywriter to name their biggest challenge today, and ten to one will tell you it’s writing for the ever-shrinking attention span.

Whether we really do have shorter attention spans than goldfish, as the news tells us, or we’re just lazier, there’s no denying our tolerance for lengthy, complicated text has nosedived in recent years. For those in the business of writing cold emails every day, this is a constant source of frustration. It’s hard enough to get a potential buyer past the subject line of a message, so it’s downright disheartening to know that when you do, there’s no guarantee someone will read to the end. How many of us simply

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This Email From Google's CEO to Employees Teaches Some Major Lessons in Leadership

In six short paragraphs, Sundar Pichai shows us how to respond to a crisis--and demonstrates how much words matter.

At this point, you've probably heard about "Google's Ideological Echo Chamber," a controversial memo written by a Google employee that went viral over the weekend. The 10-page manifesto argues (among other things) that women on average have a "lower stress tolerance" and are more prone to "neuroticism" than men. According to the author, these traits are due to fundamental "biological differences" and make men and women better suited for different kinds of jobs. At this point, I've read the memo multiple times, which has brought me to the following conclusion:

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5 secrets Steve Jobs can teach us about writing effective emails

Their email exchange offers insight into what to do — and what not to do — when writing business emails. Murdoch’s notes are a classic example of how most of us tend to write: long, with multiple ideas and no clear message. Jobs used simple tactics to dominate the correspondence.

Five days before the release of the first iPad, James Murdoch, a high-ranking executive at News Corp., exchanged a flurry of emails with Steve Jobs. Murdoch and Jobs couldn’t reach an agreement that would allow HarperCollins, a publisher owned by NewsCorp, to add its books to the Apple store before the launch. Their email exchange offers insight into what to do — and what not to do — when writing business emails. Murdoch’s notes are a classic example of how most of us tend to write: long, with multiple ideas

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The 5 Most Effective Ways To Market Yourself (And They're All Free)

The success of your career is your business. Whether you are a solo-entrepreneur, run a business or are an employee, you need to market yourself. And you do not need to spend money to get started. Focus on getting your name out there and building a presence so that you can get to the next level.

Here are five free ways to market yourself: 1. Write. One of the best ways to get your name out there and build credibility is to write and share your thoughts publicly. Write a post on LinkedIn. Submit a piece to an online platform or newspaper. Put yourself out there, and start becoming searchable. 2. Get quoted. Writers and journalists like to include quotes from experts to bolster their argument. You want to be that expert. Being quoted by someone else gets you recognized by a different audience to widen

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No Matter Your Business, Words Are Your Business

Virtually everyone in the working world has had the experience of sitting down to write something, only to crumble at the thought of someone else reading it. Conversely, most everyone has dashed off a chat message, social media post or something else without thinking twice, then regretted it. One marks a brain block, the other, impulsivity.

What they have in common is this: whether it be through email, marketing, advertising or some other medium, communicating through the written word can be tricky and even nerve-racking, especially when it comes to your business. There’s good reason for that. Here’s what’s at stake. Your brand – Even when you aren’t around to talk about your business, your brand is. Your brand makes people remember you. Brand is also all-encompassing. And that means so are the words you use in everything from sales and marketing collateral, to website content,

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Proofing emails is never a mistake

Have you ever received an email from a friend, colleague or even your boss that was filled with poor grammar and spelling mistakes? I have, and it certainly makes it hard to work out the sender’s intent when you’re so distracted by there . . . they’re . . . their poor grammar.

The power of words can’t be underestimated. They have the power to influence people, attract new clients and are generally a great way to communicate our thoughts and ideas. Businesses often spend a lot of money on marketing and corporate branding, but if you or your staff are sloppy in correspondence with the outside world, this good work can all be undone. Social media has many common terms abbreviated (btw and ttyl), but you can’t assume the person receiving it in a business sense knows what you’re talking about. Thanks

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Image for the Entrepreneur

Definition: The perception people have of your business when they hear your company name. A business's image is composed of an infinite variety of facts, events, personal histories, advertising and goals that work together to make an impression on the public.

The key to having an image you can grow with is to match it to your target market. For starters, that involves knowing who your target market is. Second, you have to carefully and consistently build an image around that market. Any mismatches between your image and your target market's needs is likely to be pretty obvious. For instance, if you have an economical image but you're marketing to an affluent customer who spends freely, you need to change that before you can achieve significant growth. Here are some image

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7 Blog Post Ideas That Will Engage Your Readers Every Time

It’s pretty much a no-brainer that you should have a blog these days.

Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to make a purchase or sign up for your email list. It’s pretty much a no-brainer that you should have a blog these days. But making the commitment to consistently create high-quality content is no easy task for small business owners. Especially if they don’t consider themselves to be strong writers. Luckily, there are a few tried and true blog post types that are

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How Effective Business Writing Can Earn Fortunes

A well written business document is a powerful medium that tells a lot about you to your clients and customers.

Good writing skills are necessary for the success of any startup or business. Businesses that incorporate clear and concise writing practices always have a competitive edge over their competitors. A well written business document is a powerful medium that tells a lot about you to your clients and customers. Oscar Wilde himself once said: “Writing can feel painful, but it's incredibly rewarding.” In today’s competitive world, business writing is no less than a challenging job because writers have to responsibly speak on behalf of companies, find the right words and

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Email etiquette: Should we be using emojis and smiley faces in the workplace?

Why there is no standard when it comes to email etiquette?

Emails are ubiquitous in a modern, globalized workforce. However, a well-crafted email can make the sender appear approachable and competent, while a poorly constructed one is less persuasive, and leaves recipients less willing to comply with the request. Alongside making requests and providing information, emails help us build rapport in the workplace and long-term business relationships. So it's unsurprising that there's a sizable market for help with email etiquette. An internet search for "email etiquette" generates 433,000 results, while a search for books on email etiquette fetches 76 titles (on

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It's Time To Spring Clean Your Resume And LinkedIn Profile

Spring cleaning your job marketing tools doesn’t have to be as tiring as cleaning your whole house. It’s easy if you know the things to edit for maximum impact.

Do you like spring cleaning? I have mixed feelings about it. On one hand, you’re going to spend a day dusting, washing and throwing away old stuff. On the other hand, the sparkly clean feeling afterward makes it worth it. Like spring cleaning, updating your resume and LinkedIn can be tedious but the payoff is amazing. An updated resume gives you an upper hand when an unexpected guest (e.g., a job offer or recruiter) comes calling. Spring cleaning your job marketing tools doesn’t have to be as tiring as cleaning

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GOOGLE JUST MADE EMAIL A HECKUVA LOT EASIER TO DEAL WITH

It’s hard not to feel an uneasiness about relinquishing the one capability—language—where humans have a leg up on machines.

A couple years ago, Google came up with an idea for eliminating the pesky task of writing emails. Instead of asking people to type sentences into a blank box like they’ve always done, the company started providing automatic replies that could be sent with a tap of a button. The feature, called Smart Reply, relied on Google’s machine learning brains to generate quippy responses based on the content of the received email. A note from a friend suggesting a dinner plan might be met with a “Sounds great!” or “Looking

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How to Kick Start Your Writing to Boost your Personal Brand

One of the best ways to become known as the expert is to write. You could write to or for newsletters (association, corporate, community), newspapers (community, business, trade, weekly, daily), or magazines (general, trade, association, business).

Write a letter to the editor This is the easiest way to be published. Watch for an issue that you feel strongly about or that touches your business. The issue doesn't have to relate to your business. This is just a chance for people to know you. Take a stand. If you can make your communication funny, that is even better. Write it well. The editors will correct grammar and edit for length. Sign the letter with your name and a moniker that you like, or your business name. If

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10 Common Writing Mistakes You're Probably Making, According to Data From Millions of People

With the rise of modern technology and possibilities for remote work, the written word has become more important than ever.

Of course, nobody's perfect, and an occasional mistake or typo isn't the end of the world. But if your written communication is consistently sloppy or riddled with errors, you can leave others with a bad impression, or mistakenly convey the wrong idea. So, what are some of the most common writing mistakes to look out for? Microsoft recently combed through the data provided by millions of subscribers to create a list of the 10 most confusing word or phrase pairs in the English language. If you want to improve your

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Content and Email Marketing Statistics

A winning content marketing strategy combines blogging and email marketing.

Because while your blog is the best channel for making noise online, establishing your brand, and being found on search engines, email marketing generates a more intimate connection with your audience and builds mutual trust. And in synergy, their power is multiplied. Maximize your marketing by incorporating the following blogging and email marketing statistics: Blogging 60% of marketers say blog content creation is their top inbound marketing priority. 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. Compounding blog posts make up 10% of

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Google Is Using Artificial Intelligence to Make a Huge Change to Its Translate Tool

Teaching machines to truly understand natural language has been one of the biggest challenges facing computer scientists working to advance artificial intelligence. But Google has made real progress in getting computers to look at language as more than just a bag of words, and these advancements are now making their way into its products.

Google Translate, for example, is getting a technical makeover with the introduction of Neural Machine Translation (NMT). Starting today, you’ll notice vast improvements for any translations with Hindi, Russian and Vietnamese. This follows the first go at utilizing NMT in Translate last November, when English, French, German, Spanish, Portuguese, Chinese, Japanese, Korean and Turkish all saw the same improvement. “We have 103 languages overall, and our goal is to get all of them working with neural nets,” a Google spokesperson told the Observer. He added the rollout of the remaining

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5 tips to make cold emails work for you

Entrepreneur Adam Lyons changed his life when he contacted billionaire investor and "Shark Tank" star Mark Cuban. Lyons received a response from Cuban, who believes in the power of email, and the correspondence led to a lucrative deal for both.

Here are 5 things I learned about how to send the kind of cold email that gets a warm response. 1. Don't be afraid of never hearing back It happens to all of us and, yes, rejection hurts. But if you're optimistic about a potential opportunity, all you can do is try. Over the years, I've had cold emails go unanswered. That's life. I just moved on. 2. Don't be pushy Going overboard with follow-ups can be off-putting and ensure that your communication will go unanswered. In each case above,

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How to Email Busy People and Get a Response

The key to attracting anyone’s attention through writing is by using engaging and persuasive prose. Good prose is welcome by a busy reader. In addition, keeping your content short and to the point increases the chance of getting a response.

I recall a time when emails were the preferred means of communication. Email was widely adopted, both for social and business purposes. Maybe this is why most people send lengthy emails that can easily be confused for an essay. At the moment, there are more avenues for social engagement, such as texting and social media. On the other hand, emails have become the dominant means of communication for people in business. With this in mind, you need to make sure the emails you write will be read and understood. The

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Why You Need to Send More Email Than You Think

I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Any time sales are low?

Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority. If you don’t ask multiple times, you might miss out on sales. Are you missing out on sales because you’re not sending enough email? When it comes to email, there are three things you probably want to do more of: Segment, Simplify,

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Communications in Turbulent Times

Now is as good a time as ever to remember that all communications—even the briefest of email messages—are an extension of yourself and your institution. As basic as it may sound, it would do us all a world of good to remember the three key elements of effective communication: message, audience and medium.

We’re two months into a new presidency and the US has never been more outwardly divided. And this division is bringing increasing awareness of the impact that our words have on the people around us. But for as much turmoil as we seem to be facing, we’re facing an equal amount of opportunity, particularly when it comes to the exchange of ideas and information—i.e., communication. And there are no easy answers on anything, it seems. Unfortunately, there’s no one-size-fits-all approach. But there are certain ways that we can guard against

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31 Practical Tips to Improve Your Writing Overnight

I don’t know any writer who doesn’t want to be better at the craft. I’d be dishonest if I didn’t tell you that the best way to improve your writing is to write. But just telling you to write isn’t overly helpful. Instead, here are some things (big and small) you can do to improve your writing now.

1. Improve your information gathering As they say, “garbage in, garbage out.” You can’t write good stories if your information gathering is flawed. 2. Read everything Good writers are avid readers. Making time to read every day will improve your writing, whether what you read is well written or not. You’ll have more ideas and model positive examples while avoiding negative ones. 3. Keep an idea file You can’t write if you don’t have a topic to write about. Organize your ideas by writing them down, clipping them out, etc.,

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Should You Email Like a Man? (There's a Difference)

In Honor of International Women's Day - Whether you hail from Mars or Venus may say a lot about how you email--and how your colleagues perceive you.

CNBC news anchor Maria Bartiromo announced during a segment on Closing Bell that one of her New Year’s resolutions was to start "emailing like a guy." What does that mean, exactly?, websites like Business Insider were quick to question. It might be more straightforward than you think, says Deborah Tannen, a linguistics professor at Georgetown University and author of You Just Don’t Understand: Women and Men in Conversation. Consider the colleague who signs business correspondence "xo" or softens an authoritative statement with a smiley face. There's one in your office,

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Email Marketing Hacks: Read This Checklist Before Hitting Send

Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox. As there is no second chance, the wisdom is in ensuring that you send the right email the first time. Period. Mailchimp outrightly suggests to “recruit someone to proof the campaign for you.” In this post, we have identified some of the common, yet not so obvious mistakes, which email marketers make when setting up their email marketing campaigns.

Let’s take a look… 1. Ambiguous subject line The subject line is critical to your open rate so it's understandable why marketers advise using mystery, questions, offers or their combination in the subject line. Now before I make my point, two quick pointers: 68% of emails are opened on mobile devices An average mobile user receives 60 notifications a day Now think back again, users get your email notifications on mobile and they are overwhelmed already. The number of notifications they receive has surpassed their ability to view them all.

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Why Good Writing Skills Are a Game Changer for Businesses

Top-notch brands can only be built by securing effective communication among the various factors. Therefore, improving your writing skills is the most important thing you need to work on for securing business growth.

Most emerging entrepreneurs spend at least 2-3 hours a day trying to guess the skills they need to have boost their businesses' performance level. Undoubtedly, communication skills rank on top of all the required skills, and this pertains not only to the company's CEO, but also its employees, regardless of their position. Top-notch brands can only be built by securing effective communication among the various factors. Therefore, improving your writing skills is the most important thing you need to work on for securing business growth. Well-written texts boost credibility This

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The One Email Every Founder Should Know How to Write to Investors

You have to keep your investors in the loop, even when you aren't fundraising. Here's how.

So you raised your first round of funding. Good for you! Seriously, it takes a tremendous amount of work to close a round, so you should feel great about that. But regardless of the size of your round or the stage of your company, the hard truth is that you’re probably going to have to fundraise again. One of the most important and low-effort things you can do is send out a standard group update email in a consistent format. Right off the bat, that's potentially bad news. Fewer deals

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Spelling mistakes 'cost millions' in lost online sales

An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.

Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half. Mr Duncombe says when recruiting staff he has been "shocked at the poor quality of written English". Sales figures suggest misspellings put off consumers who could have concerns about a website's credibility, he says. The concerns were echoed by the Confederation of British Industry (CBI), whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff. Written word Mr Duncombe,

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5 Phrases You Should Never Use in a Sales Email

Good email copy writing speaks to individuals, not consumer groups. The reader wants the writing to appeal to her unique wants, needs, and pain points. Cliches do just the opposite.

Using a canned email template, or overly familiar phrases that add no value, only expose the sender’s laziness. By failing to craft a thoughtful and relevant email from scratch, you greatly reduce your chances of making a strong connection with your prospective customers. From the reader’s perspective, cliches feel hollow. They send red flags that the sender is lazy, thoughtless, or even fake. And even if the rest of the email is otherwise solid, one cliche can kill all appeal. As you sit down to write your next sales email,

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Why Bad Spelling Means Bad Business and How To Fix It

“Good grammar is a predictor of professional success”

How do the following sentences make you feel? “I went to there office last week.” “Our buisness center is in New York.” “We provide serviced office’s and meeting room’s.” You’re probably wincing right now. Sadly, incorrect sentences like these are all too common. Of course nobody is immune and despite best efforts, sometimes spelling and grammar mistakes slip through the net. At Allwork, we hold our hands up too. Here’s one we made earlier (now corrected!): Typos like these are easy to fix. But unless you’re quick off the mark,

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Foundations for writing stellar outreach emails

Sending cold outreach emails can be a daunting task and you need to know how to create effective emails that produce results.

Cold outreach emails. Heard about em’? If you haven’t, you’re in the right spot. If you have, then you may know email gives you a 2x higher ROI than cold calling, networking, or trade shows. So why isn’t everyone killing it with cold outreach emails? Sending cold outreach emails can be a daunting task and you need to know how to create effective emails that produce results. Today, we’re going to remove some of those barriers and help you build a solid foundation for stellar outreach emails. 7 Building Blocks

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The 1 Sentence That Will Make (or Break) Your LinkedIn Profile

Here's the first step needed to create a client-attracting, lead-generating LinkedIn profile.

There are still so many misconceptions on how LinkedIn can be used, especially when it comes to winning new business for yourself on the platform. Case in point: Did you realize that LinkedIn is actually one of the most powerful, B2B-themed search engines on the planet? With nearly 500 million professionals in 200 countries, and with two new members joining every second, you have a whole lot of potential clients and customers under the same digital roof. Because LinkedIn is a searchable database, similar to Google, users can type in

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5 Methods: How to Develop Good Writing Skills in English

Many young students and mature people want to improve their writing skills but they do not know how to reach this goal. The internet offers us thousands of techniques, the majority of which are completely useless. However, there are several basic rules that can definitely help you master the skill of good writing in English.

Everyone is supposed to know English if he or she wants to be called a well-educated person nowadays. Although many people are good at oral conversation, their writing skills are very poor. Apparently, it is not enough to speak well. One should also be able to express his or her thoughts on paper. Sometimes it is necessary to create a business document or simply write a Facebook message to your companion abroad. The simplest text requires profound knowledge of English. Many young students and mature people want to improve their

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7 Tips for Writing the Perfect Email

Being able to communicate effectively is one of the most essential skills anyone can possess. No matter what it is you need, what it is you do, or where it is you want to go, your ability to communicate in such a way that actually warrants the response you desire— and in the time frame you hope to receive it — is vital to your success.

Here’s how to be a more effective communicator before shooting off an email: 1. Ace the subject line. This one’s simple. Either I know you already (and would recognize your name in the “from” field), or I don’t. Of course, if I already have a pre-established relationship with you, I’m probably going to be more inclined to open your email and see what you have to say. If I don’t know you yet, you’re going to need to pay extra special attention to what you put in the subject line.

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Looking Ahead: 2017 Email Trend Report

It may be surprising to some, but the recent explosion of businesses using social media has done little to eclipse the power of email marketing. As an easy-to-implement, low-cost and highly effective form of marketing, email continues to thrive.

In fact, McKinsey recently found email is 40 times more effective at attracting new customers than Facebook or Twitter. While email may be the old industry stalwart, it is constantly evolving — every year marketers must adapt this tried-and-true tool to meet the changing needs and habits of consumers. Inevitably, new trends emerge as these strategies begin to produce exciting results. Here are a few of the email marketing trends predicted to take off in 2017: Meaningful brand experiences: It’s simple: when you create positive user experiences, consumers will have

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5 Principles for Better Communication in the Global Workplace

A Project Management Institute study found that one out of five projects is unsuccessful due to ineffective communications, translating to $75 million at risk for every $1 billion spent.

Anyone who has worked in a global team setting has likely witnessed firsthand how communication problems are much more than inconveniences. They can be damaging and costly. A Project Management Institute study found that one out of five projects is unsuccessful due to ineffective communications, translating to $75 million at risk for every $1 billion spent. When my colleague and I began to study this problem with engineers working together from four continents, we found communication problems stemmed in part from assumptions the engineers had about communication. Common ways people

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6 mistakes you should never make in a work email

So much day-to-day communication at work happens via email on or apps like Google Hangouts or Slack. Yet most employees never receive formal training in email writing, because it's just like communicating in person, right? Not really. A CEO of a $16 billion business says that the way you write emails could help or hinder your career.

CNBC asked several career experts to share their biggest do's and don'ts of email writing. Here are their top rules: 1. Don't hit 'send' when you're emotional You may feel sorely tempted, at times of peak frustration, to fire off something quick and furious. But avoid that kind of email: It could come back to haunt you. "Do not email when you're angry, hungry or tired," says Stefanie Ziev, executive and life coach. "Check in with your mental state and mindset before you press 'send.'" Get up from your desk,

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The Word of the Year Has Just Been Announced (No, It’s Not Yuge, But It’s Ugly)

Can one word define 2016? Dictionary.com says it can.

I don’t know about you, but I’ve always felt a little other. Funny name, peculiar face. You know the sort of thing. Mind you, I’ve always felt that pretty much everyone else is a little bit other too. Otherwise, we’d all be the same and where’s the sport in that? It’s a little sad, then, that xenophobia has just been named the Word of the Year by Dictionary.com. The word site explained that this word — meaning “fear or hatred of foreigners, people from different cultures, or strangers” — began

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BUSINESS ENGLISH – THE IMPORTANCE OF FLUENCY

You can communicate with a native speaker if you have only a mild proficiency in English, but being truly fluent in the language offers many advantages, particularly in the business world.

Fluency The word fluent comes from the Latin root meaning ‘flow’ Fluency is a speech language term that means the smoothness or flow with which sounds, syllables, words and phrases are joined together when speaking quickly Language fluency is used informally to denote a high level of language proficiency, whereby language use if smooth and flowing, as opposed to slow and halted When it comes to communicating in more than one language fluency is certainly desirable, but it is not essential for communication to take place. You can communicate with

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Pro Tips for Crafting the Best Mass Emails

Mass emails are the key to sales success, here are pro tips for crafting effective messages at scale.

Look we know: you just want to copy and paste. You do it, I do it, God does it. Honestly, who the hell (besides your mom) wants to rewrite every email as a unique treasure? But, seriously, if you are going to send a mass email, it can't look like a mass email because then your relationship with the recipient will be far worse than it was before you sent it. I was motivated to write this piece by receiving yet another "Dear Investor" message on Linkedin, which always manages

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What Are the Benefits of Effective Business Communication?

Good communication is essential to managing and working in a productive and efficient workplace. An expert on business, the former dean of Harvard's Business School, Robert Kent, stated that, “In business, communication is everything.” Since communication can be both verbal and written, focus on fine tuning all types for peak performance in your business.

Financial Savings According to 2004 survey of business leaders performed by the National Commission on Writing, "writing is almost a universal professional skill required in service industries, as well as finance, insurance and real estate." The median cost of training each employee on better writing skills is approximately $950. Depending on the needs and size of your company as well as the employee's existing skill level, educating your staff could be a costly venture. Hiring employees with good writing abilities already in place will save you the additional educational expenses.

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How to Give Negative Feedback Over Email

When it comes to delicate interactions — say, giving and receiving feedback — email seems to act like some strange form of kryptonite. How many times have you received a poorly worded critique that sent you into a fit of anger? Or sent someone else some mild feedback only to have the receiver respond with a disproportionate level of outrage? What is it about email that makes us so socially inept?

At the core of the problem is a lack of social cues. Normally when we communicate with someone in person or even on the phone, we are picking up on things like facial expressions, physical gestures, and vocal tone and deciding what to do next based on those cues. When we communicate through email, however, that social feedback loop is absent. This results in what psychologist Daniel Goleman calls a natural “negativity bias” toward email. Goleman argues that if the sender feels positive about an email, then the receiver usually

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8 Reasons Why Email is Still the Killer App – For Now

Email is still alive and well. It’s still the technology to beat. That’s true whether you’re trying to collaborate with coworkers, sell stuff, reach an important person, or keep an audience engaged. Like it, love it or hate it, email is still the killer app.

Email is the oldest technology of the Internet. It’s even older than the Internet itself, if you define “the Internet” as when the government computer network known as ARPANET first started passing information via TCP/IP. That wonkitude happened all the way back in 1983. By then, email was already five years old. Yep – email was born way back in 1978. It was created by V.A. Shiva Ayyadurai, who was 14 at the time (darn teenagers). He built it on assignment. The University of Medicine and Dentistry of Newark, New

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Professionalism + Personality = Results

Being professional -conducting one's self professionally, writing in a professional manner, working efficiently and effectively- must go hand-in-hand with being personal. This is the difference between being human, engaging, and ultimately getting what you want, to coming across artificial.

"Right now I'm just delighted to be alive and to have had a nice long bath." Richard Branson Take Sir Richard Branson, founder of Virgin everything, for example. He is one of the most famous, successful personalities in business today. How did he win the world over? It was by approaching his audience openly and unreservedly. His brand carries a certain connotation with the personality of the man himself—fun and friendly, indeed triumphant; which translated into market dominance. He is able to connect, by blending competence with charisma. A good

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Get Your Writing Noticed

Words can have an enormous impact on your business when used effectively. But it seems every business all over the world is using them. After 14 years in the words game, I'm happy to offer a few tips to ensure your writing stands out from the crowd.

1. Marketing Content Marketing content has a single purpose - sales. Choose language that precisely and creatively describes your product or service and reflects your brand, and eliminate unnecessary or secondary material. Address your target audiences' needs and make them understand how only your product can fulfill them. Opt for hooks and unexpected semantics that shock the reader to attention. 2. Startup Materials The startup world is saturated - it seems that everyone has an idea these days. Consumers, businesses and investors have millions of options. So the more focused

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The Only Guide you need to Craft the Perfect Product Listing

There is so much online chatter about creating the perfect listing for your online store. But how do you actually write a product listing to optimize your sale and search ranking?

Here are some tips about how to write to sell. Tip # 1: Choose your Keywords Keywords are the basis of a product listing. So look at your product from every angle and use your senses to select five single-word descriptors. What does it look like, what are its features and how would it make you feel if it was yours? These words should appear in your title, in the metatag - the first 100 characters of the product description, and be weaved into your copy a couple more times

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So you're going Global with your Brand

Entering new markets with your business is a challenging move which requires a road map of nuanced strategies that engage your target audience, but which also preserve your brand identity. Your content marketing strategy is a key factor to unlocking new markets.

Here are a few localization tips to get you going: Tip# 1: Know Your Content If you haven’t yet done a stock take of your business’ content, then now would be the time to determine your content marketing assets. Analyze the channels and topics that most inspired your customers to interact. This will show you the strongest brand buy-in and your most obvious starting point. Tip # 2: Know Your Audience You’ll need exposure and familiarity with your target culture in order to truly convert your customers. Know who they

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Don't forget the coffee...

It's August. The children are home - activity-less. This is weekly-post number 20. And my page is empty. I've been on a journey to unearth the inspiration to write since 5:30 this morning. And not simply an exercise in artistic expression (which after 38 years I am yet to accomplish); but the composition of marketing content that provides an added value for my readers.

As the morning unraveled, the muse for decent content surfaced and with it, some tips about how to craft a blank canvass when all else fails. Tip # 1: Check the system The 5:30 wake up was due to a Mailfix that came in from a customer in California. Being an early-stage startup, I'm still in micromanagement mode and when possible, I like to supervise the ins and outs of the traffic going through our site. I was pleased. The platform still works; Mailfixers are fixing and Mailfixers are checking,

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How to get your Audience on Board with your Brand

A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand?

Here are five tips to crafting and perfecting a story that will convey the passion that brought you to start your business in the first place, and may also serve as the backbone for your brand. Tip # 1: Captivate your Audience Consider what life experiences inspired you to build your company and offer your products and/or services. As an example, the company You Need a Budget has a captivating backstory that chronicles the budgetary hardships of a young couple who want to start a family. This personal life experience

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Royale With Cheese

We hire Mailfixers who are native-English speaking expats embedded in the culture and language of our clients. Why?

Because for a US business working with French colleagues, it might be very strange to receive an email that says that they'll check it out on Viadeo. What the hell is Viadeo? Our savvy French Mailfixers know to include in brackets that Viadeo is France's local answer to LinkedIn. Along the same vein, we received an email from a Vietnamese art dealer who wished the recipient a ‘happy new year’ well passed January 1. An Anglo-expat Mailfixer living in Vietnam would know to clarify this sentence for their audience, in

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The Blacklist of "Biz-Speak"

We all employ biz-speak but what are the biggest offenders that should be used sparingly?

Writing emails to business contacts can not only be a bit intimidating, it can also be repetitive. These two factors combined can lead to spitting out the same cliché expressions and “biz-speak” over and over again. Now the truth is that there's no real harm in employing the same words that everybody else uses in business, especially since you’re writing to different people; but at the same time, "biz-speak" is somewhat questionable when it comes to creating a professional and authentic impression, and getting the response you want. Most importantly

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Your Email; Your Brand

Whether you’re undertaking your first sales pitch, or you have an ongoing dialogue, the way you write will shape your image.

When you’re writing an email, business or otherwise, every aspect of your writing from your tone to your vocabulary is not only a reflection on your personal brand, but it’s an expression of the professional brand that you represent. Whether you’re undertaking your first sales pitch, or you have an ongoing dialogue, the way you write will shape your image. So enjoy these emailing tips and optimize your brand. Your Pre-Defined Professional Self However left-field it may seem, take a moment to mentally list the keywords that will navigate your

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10 Tips to Boost your LinkedIn Profile

inkedIn is a must-have tool for professionals across fields, but it’s also one of the least understood social networks. Mixing social with business doesn’t always go well, and getting the balance perfect on your LinkedIn profile is crucial for your career.

Rephraser specializes in getting your written profile just right! Here are 10 tips to boost your LinkedIn Profile: TIP #1: Highlight your Headline: This is your first impression so it needs to be flawless. Make it descriptive of your current position without it being too wordy. If you’re a job seeker, make it clear and concise. With so few words having so much visibility, your headline reflects your brand; ensure that the text is precise and professional. TIP #2 Polish your Job Descriptions: Your professional background is almost always of

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English Empire

But on this absurd morning, your office has been metamorphosed. We're not talking a brand new coffee machine and some new energy-saving LEDs – we're talking about a complete relinquishment of the language that you, your coworkers, and even your entire nation speak, defeated by a foreign language that you heard while travelling, or in movies set in faraway lands…from the cafeteria menus to the building directory.

Most days at the office are like Groundhog Day – up the lift, through the doors, a nod of the head and continue to your work station. But on this absurd morning, your office has been metamorphosed. We're not talking a brand new coffee machine and some new energy-saving LEDs – we're talking about a complete relinquishment of the language that you, your coworkers, and even your entire nation speak, defeated by a foreign language that you heard while traveling, or in movies set in faraway lands…from the cafeteria menus

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Get Your Email Body Into Shape

What these blogs tend to leave out is the actual content of your mail-out or newsletter. But actually, the body of the email should be optimized in exactly the same way; the text must be precise, concise and engaging.

The Usual Suspects You've brushed up on marketing tools 101 and now you're on a mission to become the best email campaigner. You'll notice that most of the marketing blogs focus on key actionable moments. They'll describe how to make sure that recipients actually open the email by crafting a subject line that 1. won’t go to junk, and 2. will rouse enough curiosity to warrant a click. The next pivot will be the call to action – that is, metamorphosing your readers to consumers via your website or landing

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The Importance of Being Edited

Why is it that people who write so beautifully, who are so able to communicate via the written word, and who surely know how to write correctly, need editors to copy edit and proofread their work?

Have you ever read the acknowledgment page on your favorite novel? It pays tribute to the book's editor. Why is it that people who write so beautifully, who are so able to communicate via the written word, and who surely know how to write correctly, need editors to copy edit and proofread their work? It's quite simple – a second and even third set of eyes can make sure that your writing is truly ready to go. And when English isn't your first language, and yet professionalism is your goal,

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The Glass Ceiling: Not Just for Women

Language difficulties, cultural barriers, and the pure time cost that it takes many non-native speakers to compose an email in English are getting in the way of opportunities for too many people and companies around the world.

Whether you're a non-native speaker living and working in an English-speaking country, or a person who works in a company that deals with international clients, or anyone else who has to deal with English correspondence on a regular basis, you may have noticed that the English used in business settings – and especially in emails – is a bit different from simple conversational English that you might hear while you’re out and about. As email depends so heavily on the reader’s perception, business emails tend to err on the side

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Localization vs. Translation

Rephraser enables non-native English speakers to localize their language, making sure that it is culturally appropriate and conveys the intended message, in addition to being grammatically correct and fluently-written.

We often receive emails at Rephraser that have evidently been put through an electronic translator, a Google Translate or one of its competitors, and then sent to us for a clean-up. Actually, we love the challenge of deciphering the true meaning of the text and working out what the writer is trying to convey. However, translations are limited in that translators (automatic or human) translate words, even sentences and stay true to the text. Yet just because words are translated, they don't necessarily communicate the intended message of the author

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How English Became King

Marking the great William Shakespeare’s birthday, April 23 is English language day at the United Nations.

Although Shakespeare's English is generally coveted by literature buffs only, business English is the only way to thrive in today's global environment. Some companies have even set English as the language of internal communications despite being headquartered in a non-English speaking country, including major global players such as Samsung, Rakuten and more recently Air France. Today, nearly 1.8 billion people around the world speak English - 350 million as their first language and more than 430 million speak English as their second language. How did English become the global lingua

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5 Ways to Email Charm

If you’re wondering how to turn a regular email into correspondence that oozes old school charm and guarantees your reader's engagement, here are our top 5 tips for expressing yourself in a more charming fashion:

Charm is a quality so innate that it's hard to describe and seemingly even harder to acquire. Charm is about being genuinely interested in your peers, remembering their names and creating a rapport. Yet just like correspondence, charm is an art that can be learned and honed, and manifest in all kinds of interactions. If you’re wondering how to turn a regular email into correspondence that oozes old school charm and guarantees your reader's engagement, here are our top 5 tips for expressing yourself in a more charming fashion: 1.

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Uber For English

Not only has Uber become a household name it's become an uber concept describing a whole new sector of the global economy.

There are scores of blog posts and articles that try to distinguish between the concepts of the gig economy, sharing economy, collaborative economy, peer-to-peer economy, marketplace and the on demand economy. We're not here to try and differentiate between features and economic systems, but we do know that they all share qualities that make them part of what we’ve all begun calling the "Uber Economy". The Uber economy provides individuals the ability to generate supplementary income or even full time income by utilizing an unused asset – a car, a

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10 Awesome Tools for Entrepreneurs

Although having my own international communications consultancy was an experience in small-scale entrepreneurship, when I finally decided to create something scalable, I was forced to engage with a whole new world. On my journey, I have discovered some awesome tools that have allowed me to become more professional, effective and efficient.

Here's our top 10 picks for the most innovative, creative and useful tools for you to check out: 1. Asana Being organized is the key to creating a strong business foundation. With a business whose strategy is built on the gig economy, remote working and using local talents to implement local tasks, team members in different cities and countries can stay up-to-date and on task with Asana. 2. Canva Canva enables you to create almost any digital graphic you need, with negligible graphic design skills. We've designed business cards, posters,

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Correct doesn’t mean Formal; it just means Professional

When I was explaining Mailfixer to a long-time client and senior member of his field, he responded by saying "Oh – so you make the writing formal". I immediately answered "No! We make it correct, we make it professional".

In actual fact, it's because of this kind of misperception that people struggle to get the nuances of professionally-written English emails correct, even when their grasp of English writing might be quite good. I thought it was probably worth exploring the difference between correct and formal when it comes to communication. What Do “Professional” and “Formal” Really Mean? Before defining what distinguishes the two, let’s take a brief look at what each concept implies. “Professional” means that you’re acting in a business-like manner, while “formal” is used to refer to

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The Language of the Sharing Economy

Today, the internet has made it easier than ever to connect people who need something, with people who have that specific item.

The "sharing", "collaborative" or "gig" economy is revolutionizing the way people view their potential opportunities. Where once you may have needed training, education and experience in a specific field in order to take advantage of skills you may already have, today we can immediately and easily engage the assets we have at our disposal in order to augment our income, and even help others and the environment along the way. Today, the internet has made it easier than ever to connect people who need something, with people who have that

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10 Tips for Crafting the Perfect English Email

A poorly written email – whether you’re following a lead, making a sales pitch or corresponding with an investor – reflects badly on you and your business. For those whom English is not their native language, it can be a challenge to craft an email that represents you in the most positive light.

In today’s digital age, writing an email is about much more than simple correspondence. It’s about making an impression and creating a relationship with clients, customers and colleagues; it's about communication. A poorly written email – whether you’re following a lead, making a sales pitch or corresponding with an investor – reflects badly on you and your business. For those whom English is not their native language, it can be a challenge to craft an email that represents you in the most positive light. Here are a few tips for

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The New "Professional" Entrepreneur

One of the biggest barriers to online businesses around the world is the presentation of your goods or service; the greatest challenge is standing out from a very crowded space. Your presentation or sales pitch creates your first impression in a saturated marketplace and therefore must be conveyed professionally.

The internet has opened up a world of economic opportunity for entrepreneurs, startups, and businesses worldwide. People have developed creative and innovative ways to use all sorts of skills and assets to build businesses or supplement income. These opportunities are part of what is called the “gig" or “sharing economy”. Platforms like Airbnb, Etsy, Fiverr, and eBay have allowed enterprising individuals to create their own opportunities no matter where they are, or what resources they might have available. While anybody with an internet connection and something to sell or rent

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Get What You Need From Your Next English Email

For business people, professionals, new entrepreneurs and even students around the world, conveying the right message in English has become increasingly essential to success. On the flip side, incoherent correspondence can have a stronger negative effect than ever before.

One of the most prominent outcomes of globalization and digitization is the emergence of English as the de facto international language. For business people, professionals, new entrepreneurs and even students around the world, conveying the right message in English has become increasingly essential to success. On the flip side, incoherent correspondence can have a stronger negative effect than ever before. Communicating in English can cause a variety of issues to surface for the writer, no matter how seasoned they might be. There are so many nuances –technical and emotional –

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